14 Jan 2013 |
Africa Marketing & Media |
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Marketing & Media, Advertising, Branding, Cinema, CRM, CSI, Design, Digital, Direct Marketing, Education & Training, Events & Conferencing, Exhibitions, Magazines, Marketing, Media, Mobile, Newspapers, Online Media, OOH, PR & Communications, Printing, Production, Promotions, Publishing, Radio, Recruitment, Research, Retail, Sales, Sponsorship, Trends, TV, Youth Marketing, 2012 Design Indaba
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Let's get going!As we head into the third week of the new year, most people are settling in and adjusting into their daily routines - and with a new year, comes new beginnings. Today we kick off with the first of our 2013 Biz Trends series from players in the advertising, marketing and media industries. So what does 2013 hold for us? If you missed out on the 2012 Biz Trends Report, it's still available to download (3.8MB). In news this week, Ronelle Bester of Red Ribbon Communications explains why a local approach is essential when it comes to public relations in Africa. Nominations are now open for the 2013 Kenyan Blog Awards. In Nigeria, the blog scene has grown in leaps and bounds, and a list has been compiled of the Top Nigerian Bloggers. Naseem Javed dishes out the facts about the undiscovered skills in global advertising and branding. With about a week to go before the Africa Nations Cup kicks off, StarAfrica.com has pulled out all stops to make sure all internet users enjoy the tournament. Wishing you all the success for the New Year! Evan-Lee Courie @evan1985PS Responses to this column welcomed in our ed's column archive. Send all your Africa marketing news to africanews@bizcommunity.com, exclusive opinion pieces to contributors-africa@bizcommunity.com and international news to internationalnews@bizcommunity.com; also take a look at our guide "How to contribute to Bizcommunity, from op-ed pieces to news". Don't forget to follow @Biz_Africa on Twitter and join us on Facebook!Today's top stories
[Sue Disler] What an interesting dilemma it was for me moving into publishing almost three years ago. The glossy was HERO and digital was a very, very bad word indeed. But I was excited that, for first time, I could really get to grips with CONTENT. In advertising that's the missing, quintessential link. In order to understand where I am headed here, let me contextualise my thinking by way of illustrating a historical, time-stamped journey of sorts. Read more >>
[Darren Woolley] Last year was certainly an economic roller-coaster ride. In 2013, marketers will need to look through the uncertainty and make some longer-term plans, as well as choices and decisions, on how they will steer their brands forward. So here are some of the decisions and choices to be made in 2013, in no particular order... Read more >>
[Naseem Javed] The world is passing through the eye of the needle, and the all-out digital transition is responsible for ushering us into new era where age media now demands new age skills. So what will it take to prepare for such mega movements and what are the key facts? Read more >>
[Othello B. Garblah] President Ellen Johnson-Sirleaf says her government has no plans to arrest any journalist, shut down radio stations or ban newspapers. "We will not burn down media houses or intimidate critics", she said in a prepared speech on Saturday, 12 January 2013. Read more >>
[Steve Ferguson] The Protection of Personal Information Act (POPI), due to become law early this year, introduces legal protection in SA for the first time against the serious risks and harm arising from the unauthorised collection and abuse of personal information. Read more >>
Asad, shot on the west coast of Cape Town and featuring Somali refugees living in the South African city, has received an Oscar nomination in the Best Short Film category. Read more >>
[Wesley Lynch] African software has had some qualified global successes, but more often than not our home-grown innovations don't 'take' well in other territories. To overcome this, we need to think wider. While African solutions are often preferred in dealing with African problems, our software developers must also identify global applications for their solutions, if they are to have global success. Read more >>
[Gavin Mills] How marvelous, the wonderful world of online... And how ironic that virtual society is evolving along the same lines as social behaviour in the real world. Read more >>
Libya's International Security and Safety Exhibition & Conference is expected to take place from 26-28 November 2013 at the Tripoli International Fairground, under the Patronage of Libya's Ministry of Defence and sponsored and supported by Libya's Ministry of Interior. Read more >>
[Arthur Kaseke] The headline that appeared in one local private daily newspaper last month with the screaming headline 'PM says No to Mugabe' denotes that some omnipotent prime minister in the Republic of Zimbabwe stood up to a hapless fellow called Mugabe. Read more >>
[Stuart Thomas] Asking whether your brand is on Twitter is a little redundant these days. It's been replaced by more pertinent questions, like: "what is your brand really doing on Twitter?" and "what are you doing to make Twitter work for your brand?". Read more >>
![](https://biz-file.com/c/1301/121984.jpg) CNBC Africa, the business television news channel, will host a live debate at the upcoming World Economic Forum (WEF) in Davos, Switzerland. The 2013 forum will take place from 23-27 January 2013. The hour-long broadcast of the debate 'De-Risking Africa' will be hosted by CNBC Africa's senior anchor, Bronwyn Nielsen from 3pm CAT. Read more >>
![](https://biz-file.com/c/1301/121909.jpg) LONDON, UK: Taschen and D&AD are launching a new book that gives a special insight into the last 50 years of design and advertising, and offers a rich visual history of the society the creative industry helped to shape. Read more >>
![](https://biz-file.com/c/1301/121907.jpg) NEW YORK, US: New York Festivals International Radio Programs & Promos Awards has announced its official call for entries. Established in 1982, the competition honours the most innovative work in radio broadcasting, with entries from radio stations, networks, and independent producers from around the globe. Read more >> More International...
The Commission for Conciliation, Mediation and Arbitration (CCMA) has offered to intervene in the strike by farm workers in the Western Cape over wage increases. Read more >>
[Linda Ensor and Edward West] Apart from the tragic cost to lives‚ South Africa's high accident rate has an economic cost estimated by Transport Minister Ben Martins at R306bn a year - about 10% of gross domestic product (GDP). Read more >>
Despite a slight reduction in road fatalities in Limpopo over the 2012 festive season, compared to the previous year, traffic authorities are not happy with the behaviour of motorists on provincial roads. Read more >> More Government news...
[Henrie Geyser: motoring editor] We all love two-seat convertible cars with supercar performance, even though they tend to be noisy, impractical and uncomfortable - but not so Merc's latest sexy SL 500 scorcher. Read more >> More Motoring news...
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"Journalism is popular, but it is popular mainly as fiction. Life is one world, and life seen in the newspapers another. (via Proverbia)" - Gilbert Keith Chesterton
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