10 Dec 2012

Africa Marketing & Media

 
www.continentaloutdoor.com


From mobile to social

The year has just about come to an end, and after today, we have just three more daily newsletters still to be delivered to you - the last one being on Tuesday, 18 December 2012.

In the Democratic Republic of Congo, France Telecom-Orange has announced plans to launch its operations in the DRC. Jean-Léon Bonnechère, CEO of Orange DRC says that the company is committed to giving access to a reliable, high-quality network and to the possibilities offered by mobile broadband services using the 3G+ network.

Research is a hot topic right now as technological advances spur new ways of thinking, inspire novel methodologies in reaching consumers, and shake the foundations of traditional methodologies. In the 9th and final Thought Leadership Digibate for 2012, the digibate focused on the relevance of digital and mobile research in Africa. Listen to the podcasts.

As a member of the Mobile Advertising Association of South Africa team to establish mobile as an indispensable part of the marketing mix, Yusuf Begg gives us a brief breakdown of 8 different mobile users. Which one are you?

The first Goviral Social Video Equity Report lists the Top 100 brands in branded content in 2012. The report looks at how online video is being used by global brands as part of their marketing strategy. According to the report, half of the brands in the list uploaded over 5 hours of video content. Red Bull got the top spot, with Google and Disney coming in at 2nd and 3rd respectively.

Enjoy the last few weeks of 2012!

Evan-Lee Courie @evan1985

PS Responses to this column welcomed in our ed's column archive. Send all your Africa marketing news to africanews@bizcommunity.com, exclusive opinion pieces to contributors-africa@bizcommunity.com and international news to internationalnews@bizcommunity.com; also take a look at our guide "How to contribute to Bizcommunity, from op-ed pieces to news". Don't forget to follow @Biz_Africa on Twitter and join us on Facebook!

Today's top stories


Editorial news

Digital


AFRICA
Africa is linking up nicely, says Q-KON
Innovative solutions, more focused service delivery and better understanding of the connectivity market are just some of the reasons why Africa is attracting the attention of more service providers. The surge in mobile use within emerging markets across Africa and expected rise in mobile-related business areas, including mobile payment services, has fuelled debate around the issue of fixed line operations versus mobility. Read more >>

Education & Training


UGANDA
MTN Uganda partners with KPMG to train business owners
MTN Uganda partnered with KPMG, for the second time in October 2011 to sponsor 12 months of professional training. The training was aimed at providing financial literacy for selected Small and Medium Enterprises (SMEs) and is strategically aimed at improving and growing the economy of the country and was completed in October 2012. Read more >>

Events & Conferencing


AFRICA
LTE Africa: Call for papers
With mobile subscriptions set to reach 1.13 billion by 2017, LTE will play a crucial role in this huge growth market so now is the time to set LTE strategies in Africa. Building upon the huge growth potential of 4G in Africa, the LTE World Series is launching Africa's first dedicated LTE event - LTE Africa on 16-17 July 2013 in South Africa. The conference is now calling on papers. Read more >>

Mobile


AFRICA
Mobile money needs closer scrutiny
[Lloyd Gedye] Africa is enjoying an increase in mobile services, but there is an urgent need to regulate the industry. Read more >>

AFRICA
Know thine cell phone user
[Yusuf Begg] Ok, so by now we're all well aware that mobile devices have taken over communication and that they're here to stay and dominate...Check! Cellular phones and tablets have saturated the markets and these devices evolve every day...Aha! Their evolution is mind blowing and mobile marketers have a phenomenal platform to reach users and brand their product...Ok we got it! Advertising ensures that we are always up-to-date with the progression of mobile devices, but what about the operator themselves? Read more >>

Newspapers


AFRICA
Observer editor writes book
[Edward Ssekika] A book for upcoming journalists, authored by Observer editor Richard M Kavuma, has been launched. Read more >>

Radio


AFRICA
Official song for Orange AFCON 2013 chosen
The CAF organisation has picked the song 'Sela-Sela' (Dance Together) by the international artists Wes Madiko and Zahra Universe as the official song of the Orange Africa Football Cup of Nations, South Africa 2013. [video] Read more >>


International
FRANCE
Boost website performance and retain customers
Riverbed study reveals online retailers need to increase website performance during holiday season to retain customers. Read more >>

UNITED STATES
Apple will make Macs in the USA
NEW YORK USA: Apple plans to stop making some models in China and bring back manufacturing to the United States next year according to chief executive Tim Cook. He said the move may help to ignite domestic high-technology production. Read more >>

SOUTH AFRICA
Riding the mobile wave
WASHINGTON, US: "The mobile wave is going to sweep through and obliterate billions of jobs and millions of small businesses and that's going to be viewed with trepidation by politicians, unions and businessmen, all three, because they're going to see their world disrupted. But at the same time, it opens up the possibility for three or four billion people in the underclass to get a PhD." Read more >>

More International...


Government
SOUTH AFRICA
SADC summit concludes
President Jacob Zuma has concluded a successful working visit to the United Republic of Tanzania, where he led a South African delegation to the Southern African Development Community (SADC) Extra-Ordinary Summit of Heads of State and Government. Read more >>

SOUTH AFRICA
16 Days campaign to end on significant note
Deputy President Kgalema Motlanthe will mark the closing ceremony of the 16 Days of Activism for No Violence against Women and Children by launching the National Council Against Gender-Based Violence. Read more >>

SOUTH AFRICA
Business confidence declines marginally in November
The November Business Confidence declined marginally due to an unfavourable domestic and world economic climate, the South African Chamber of Commerce and Industry (Sacci) said on Thursday. Read more >>

More Government news...


Motoring
SOUTH AFRICA
Honda gives CR-V added market traction
[Henrie Geyser: motoring editor] The mainstay of Honda's model fleet in South Africa, its popular CR-V, has just been unwrapped in its fancy new fourth generation guise that comes to the market in six derivatives offering the choice of front-wheel-drive and all-wheel-drive models, three engine options and four specification levels. Read more >>

More Motoring news...


Jobs offered

Click here to customise your jobs section


New events to diarise

Click here to customise your events section


Quotes
"I can't give you a sure-fire formula for success, but I can give you a formula for failure: try to please everybody all the time. (via Quotes4All)" - Herbert Bayard Swope


Print - Print any item in this newsletter.
Email - Email any item in this newsletter.
Comment - Comment on any item in this newsletter.




Today's weather

Cpt

19°C
17°C
Jhb

22°C
15°C
PE

22°C
17°C
Dur

26°C
21°C
Bloem

27°C
13°C

Click here to customise weather


New people on biz

Raymond Akpan
Blogger
Agbo Emmanuel
Managing Partner at Synthesis Communications
Tatlhego Dipheko
design estimator at Botswana Power Corporation
samuel munene
Marketing Manager at PWANI FEEDS LTD

Industry sectors

  • Marketing & Media | South Africa
  • Marketing & Media | Africa
  • Agriculture
  • Arts & Entertainment
  • Automotive
  • Building & Construction
  • CSI
  • Education
  • Environment
  • Finance & Insurance
  • Government
  • HR
  • ICT
  • Legal
  • Lifestyle
  • Logistics
  • Manufacturing
  • Maritime
  • Medical
  • Mining
  • Property
  • Retail
  • Science & Technology
  • Security
  • Sport
  • Tourism


  • Follow us

           
    Press releases: Distribute your news professionally to over 170 000 subscribers across various industries. Read more about our press offices.

    Editorial: We welcome your news, views and comments! Email press releases, invitations, interview requests, and proposals to africanews@bizcommunity.com and exclusive opinion pieces to contributors-africa@bizcommunity.com.

    Advertising: We welcome your sales enquiries! Email sales@bizcommunity.com and read more about our advertising rates.

    Location: Cape Town (head office): tel +27 (0)21 680 3500 | 24 On Main, Main Street, Rosebank, Cape Town, 7700, South Africa. Johannesburg: tel +27 (0)11 612 3003 | Sutton Square, The Business Centre, 8 Gemsbok Road, corner 12th Avenue, Rivonia, Gauteng.

    Subscribe/unsubscribe: Invite your friends, colleagues, suppliers, customers and partners to subscribe!


    © 2012 Bizcommunity.com. All rights reserved.
    Bizcommunity.com, its sponsors, contributors and advertisers disclaim all liability for any loss, damage, injury or expense that might arise from the use of, or reliance upon, the services contained herein.

    Unsubscribe, Manage subscriptions. Subscribe. Change email address. Change frequency to WEEKLY.