5 Dec 2012 |
Africa Marketing & Media |
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Marketing & Media, Advertising, Branding, Cinema, CRM, CSI, Design, Digital, Direct marketing, Education & training, Events & conferencing, Exhibitions, Magazines, Marketing, Media, Mobile, Newspapers, Online media, OOH, PR & communications, Printing, Production, Promotions, Publishing, Radio, Recruitment, Research, Retail, Sales, Sponsorship, Trends, TV, Youth marketing, 2012 Design Indaba
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Today's top stories
Advertising
![](https://biz-file.com/c/1212/120229.jpg) Until recently, Rick de Kock was the director of Africa Operations for TBWA\Africa where he managed the network of 15 offices across 13 countries on the continent. M&C Saatchi has now appointed him to lead its charge into Africa. Read more >>
Digital
[Jerome Mouton] The first Goviral Social Video Equity Report lists the Top 100 brands in branded content in 2012. The report looks at how online video is being used by global brands as part of their marketing strategy. Read more >>
South African minister of Communications, Dina Pule yesterday, 4 December 2012, hosted her Lesotho counterpart, minister TÅ¡eliso Mokhosi, who is visiting South Africa to benchmark the progress made on Digital Terrestrial Television (DTT). Read more >>
![](https://biz-file.com/c/1212/120075.jpg) As part of AfricaCom 2012, two new writers were launched into the technical writing world, as the successful winners of a youth competition. The winners, Lauren Leonard (19) and Simone Johnson (21) spent three days at the event immersing themselves into the world of technology and are now blogging. Read more >>
Education & training
![](https://biz-file.com/c/1212/120106.jpg) WorldVentures, a global direct seller of vacation club memberships, will bring in-depth training to 350 of its independent representatives in Africa. Read more >>
Media
AllAfrica co-founder and chair, Amadou Mahtar Ba has been included on New African magazine's list of the 100 Most Influential Africans - for the second time. Read more >>
Online media
Most people use multiple social networks, says Marc Herson of 2go - and brands need to become familiar with the landscape to ensure they target their spending effectively. Read more >>
Radio
The United Nations has expressed "deep disappointment" at a 30 November 2012 decision of the Congolese media regulatory body to suspend transmissions of Radio Okapi. Broadcasts of Okapi, a partnership between the UN and Fondation Hirondelle, have been scrambled since Saturday in some parts of the country. Read more >>
Retail
![](https://biz-file.com/c/1212/120100.jpg) Despite erosion of the cost competitiveness of China's exports, expectations that China will sell less manufactured goods to Africa have proven misplaced as China's exports to Africa are likely to have increased to over US$80 billion while Sino-African trade is forecast to surpass US$200 billion this year, up from US$166 billion last year, according to a report co-authored by Standard Bank economists Jeremy Stevens and Simon Freemantle. Read more >>
![](https://biz-file.com/c/1212/120233.jpg) LONDON, UK: Informa Telecoms & Media has issued its latest quarterly small-cell market status report, which includes the results of a survey showing that 98% of mobile operator respondents believe small cells are essential for the future of their networks. Interest continues to grow in public-access small-cell deployments as well as integrated Wi-Fi and LTE. Read more >>
![](https://biz-file.com/c/1212/120227.jpg) MOSCOW, RUSSIA: Starbucks embarks on a sneaky campaign that is sure to ruffle the feathers of its competition. Read more >>
![](https://biz-file.com/c/1212/120225.jpg) SYDNEY, AUSTRALIA: Salon brand Toni & Guy makes use of fashion bloggers to assert its fashion credentials. Read more >>
![](https://biz-file.com/c/1212/120154.jpg) PALO ALTO, US: Despite a varied and mixed outlook for the global economy, chief marketers report positive outlooks for their roles and functional areas. Nearly 70% received a salary or bonus in 2011, and 73% expect the same at the end of this year depending on the performance of their businesses, reports the Chief Marketing Officer (CMO) Council. Read more >>
![](https://biz-file.com/c/1212/120152.jpg) LISBON, PORTUGAL: Cinemark, the local representatives of Cannes Lions and its affiliates, are passionate about both great film and advertising making this the perfect synergy to bring you the latest information from the world's premier advertising festivals. Read more >>
![](https://biz-file.com/c/1212/119869.jpg) REYKJAVIK, ICELAND: Iceland Foods associates with a TV show in an interactive manner, in order to drive sales. Read more >> More International...
Media
![](https://biz-file.com/c/1211/119829.jpg) The association between PictureNet, a South African picture agency and US newsgathering agency Associated Press (AP) has been renewed for its 10th year. This enables PictureNet to source a vast selection of historical, commercial and breaking news photographs as they happen and make them available to its clients in Africa. Read more >>TV
Zee Entertainment Enterprises Limited, the pioneer of television entertainment industry in India, has called for a creative and media pitch for its operations in sub-Saharan Africa. Read more >>
![](https://biz-file.com/c/1212/120209.jpg) South Africa and Vietnam are to sign a Memorandum of Understanding next week in a bid to address the scourge of rhino poaching in the country. Read more >>
![](https://biz-file.com/c/1212/120202.jpg) Police Minister Nathi Mthethwa has welcomed the Supreme Court of Appeal's dismissal of the appeal by the Justice Alliance of South Africa and the False Bay Gun Club, where the appellants sought compensation for all firearms voluntarily surrendered for destruction. Read more >> More Government news...
[Henrie Geyser: motoring editor] Infiniti could not have timed it better if they tried - in the same week that Sebastian Vettel put up a spectacular pits-to-podium performance in the Abu Dhabi Grand Prix with the Infiniti emblem emblazoned on his Red Bull racing car and on his racing suit, the brand launched its exciting new range of M sedans in South Africa. Read more >> More Motoring news...
[Sindy Peters] They've been open for business for roughly 11 months and this new kid on the block is already 70% booked out until next May! So what's so great about the La Grenadine Petit, a guest house tucked away deep in the heart of Cape Town's CBD? Read more >>
[Brian Berkman: contributing editor, travel] When it came to selecting a location for new photographs reflecting the new, slimmer me, I thought immediately of The Table Bay Hotel. I asked Fabiani's Waterfront store to lend me garments to use for the shoot for which I'd hired photographer Hetty Zantman. Read more >> More Travel news...
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