3 Dec 2012

Africa Marketing & Media

 
www.continentaloutdoor.com


Africa shining

As we begin to wrap up 2012, it's always good to have a positive attitude as we approach the festive season. While Africa continues to shine, there's no doubt that in the years to come, Africa will be glowing with many opportunities as the global community has its eyes on us.

This week, Dr. James Mwangi, CEO and MD of Equity Bank in Kenya, was named the Forbes Africa Person of the Year 2012. He beat the likes of Aliko Dangote, Tony Elumelu, president Joyce Banda and Stephen Saad to the title.

The online source of Nollywood films, iROKOtv celebrates one year since its launch in December 2011. iROKOtv is reported to have recorded over 800 000 registered users in eight months and has viewers tuning in from over 178 countries across the world.

Anyone can now travel virtually to Botswana via Street View on Google Maps. Street View launched in the country last week, making it the second African country to be on Street View, following South Africa.

The African News Innovation Challenge winners have been announced. An evident theme found in the somewhat 500 entries, of which 20 projects were awarded funding and technical support, was that media needs to find better ways to engage its audiences.

With these achievements, it's a clear indication that Africa isn't slowing down.

Lastly, Donna Rachelson shares some insight into the importance of team branding. She states that to create a team brand, the team needs to have a clear understanding of its target market, its core competencies, the benefits it offers and its brand personality.

Have a great week!

Evan-Lee Courie @evan1985

PS Responses to this column welcomed in our ed's column archive. Send all your Africa marketing news to africanews@bizcommunity.com, exclusive opinion pieces to contributors-africa@bizcommunity.com and international news to internationalnews@bizcommunity.com; also take a look at our guide "How to contribute to Bizcommunity, from op-ed pieces to news". Don't forget to follow @Biz_Africa on Twitter and join us on Facebook!

Today's top stories


Editorial news

Biz Takeouts Radio Show & Podcasts


SOUTH AFRICA
[Biz Takeouts Podcast] 47: In-store digital signage solutions
To find out more about digital signage in the South African market, listen to the podcast of last week's Biz Takeouts Marketing & Media radio show which airs every Thursday 5pm-6pm, streamed live via 2oceansVibe Radio. [twitterfall] Read more >>

Advertising


SOUTH AFRICA
MacLennan on the march
London-based advertising group, M&C Saatchi, plans to use South Africa as its launch pad into East and West Africa, says worldwide CEO Moray MacLennan. Read more >>

Education & training


AFRICA
Academy offers international program director course
Commercial Radio Australia's Program Director course has been restricted to Australian radio students since 2005, but from 2013 the course will return to help raise the standard of radio managers worldwide. Read more >>

AFRICA
North Africa meets South East Asia in Media Professionals Programme
Media executives from Cambodia, Egypt, Libya, Myanmar and Vietnam got together for the WAN-IFRA Media Professionals Programme year-end event in Kuala Lumpur last week for sessions on leadership and management, how to develop a solid media business and women in leadership. Read more >>

Events & conferencing


AFRICA
AABLA 2013 nominations now open
The All Africa Business Leaders Awards (AABLA) will once again honour its captains of industry in 2013, with nominations opening today, 3 December 2012. Following the success of the regional awards, the nominations will include West, East and Southern Africa. Read more >>

Exhibitions


AFRICA
Exhibition to cater for interest in doing business in Africa
Johannesburg-based Exhibition Management Services (EMS) has researched and developed an event aimed squarely at African manufacturers and industrialists. Based on a number of EMS's exciting and successful exhibitions, The SA Industry and Technology Fair - INDUTEC- has 10 specific focus sectors that have been identified as being of interest to businessmen throughout the continent. Read more >>

Magazines


AFRICA
Forbes Africa Person of the Year 2012 announced
Dr. James Mwangi, chief executive officer and managing director of Equity Bank in Kenya, was named the 'Forbes Africa Person of the Year 2012' on Thursday, 29 November 2012, at a ceremony, organised by the eventing arm of the ABN Group - ABN Productions. Read more >>

Media


ZIMBABWE
ZBC crisis deepens
The Zimbabwe Broadcasting Corporation (ZBC) has asked journalists and other workers at the stable to go door-to-door collecting licence fees. The move is seen as a desperate measure by the state broadcaster to raise revenue. Read more >>

AFRICA
LC2-AFNEX clarifies TV, radio rights for Orange AFCON 2013
In order to avoid any misinformation campaign or polemics, LC2 wishes to clarify the situation of TV and Radio broadcasting rights of Orange AFCON South Africa 2013 for the territories of Cape Verde, Ethiopia and Zambia. Read more >>

Mobile


UGANDA
MTN Uganda launches festive season promo
MTN Uganda has launched a promotion called 'Y'ello Christmas', to give back to its customers during the festive season. Read more >>

Online media


AFRICA
iROKOtv celebrates its first anniversary
iROKOtv, dubbed by media commentators as the "Netflix of Africa" will celebrated its first birthday on Saturday, 1 December 2012. iROKOtv is reportedly Africa's largest online platform for streaming movies and has invested in building the world's largest library of Nollywood movies over the past year, owning licences to more than 5 000 titles. Read more >>


International
BRAZIL
Premium beers set to drive growth in the off-trade Brazilian beer market
BRASILIA, BRAZIL: While the appeal of standard beer for consumers in Brazil is far from flat - with local beer brands now accounting for 19 out of every 20 beers sold in Brazil - new research from Mintel reveals that the premium end of the market may be instigating a change in taste for Brazilian consumers. Indeed, while volumes of standard beer decreased by 2% year on year to 2011, volumes of strong and premium beer grew an impressive 18%. Read more >>

More International...


Partners
SOUTH AFRICA
What's in The Media magazine's December digital edition?
The December edition of the Media magazine is, once again, jam packed with insightful information on what's happening in the media industry. Readers will find new ways to gauge the industry through value-added digital content, imagery, video and audio. Contributors include Trevor Ormerod, Chris Vick, Gordon Patterson, Dario Milo, Michelle Solomon and Sandra Gordon. Read more >>


Government
SOUTH AFRICA
Govt to scrutinise municipalities 'one by one': Baloyi
[Orlando Chauke] Next year government will assess the performance of municipalities and their ability to deliver services, warned Minister for Cooperative Governance and Traditional Affairs Richard Baloyi. Read more >>

SOUTH AFRICA
Zuma saddened by former Chief Justice, Chaskalson death
President Jacob Zuma has learned with great sadness of the passing away of former President of the Constitutional Court and former Chief Justice, Arthur Chaskalson. Read more >>

More Government news...


People on the move
    SOUTH AFRICA
  • New appointment at Bowman Gilfillan Africa Group - more info


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Quotes
"Imagination is the beginning of creation. You imagine what you desire, you will what you imagine and at last you create what you will. (via quotes4all)" - George Bernard Shaw


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