5 Nov 2012 |
Africa Marketing & Media |
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Marketing & Media, Advertising, Branding, Cinema, CRM, CSI, Design, Digital, Direct marketing, Education & training, Events & conferencing, Exhibitions, Magazines, Marketing, Media, Mobile, Newspapers, Online media, OOH, PR & communications, Printing, Production, Promotions, Publishing, Radio, Recruitment, Research, Retail, Sales, Sponsorship, Trends, TV, Youth marketing, 2012 Design Indaba
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Get digital at AfricaCom 2012AfricaCom, reportedly the largest communications conference and exhibition on the continent with the gathering of over 5 000 telecoms decision-makers and key players, takes place next week from 13-15 November 2012 in Cape Town, South Africa. Under the theme 'Reaching the Next Frontier for Growth', the three-day conference will focus on the future of digital in Africa. In addition to AfricaCom 2012, a brand new session will promote the importance of ICT start-ups across the continent: the Entrepreneurs Incubator Hub will bring together investors, incubators and entrepreneurs to discuss the best strategies to promote start-ups in Africa's telecommunications, media and ICT sector. As part of the conference, the AfricaCom Awards will acknowledge the growth and importance of the telecoms and digital sectors across the African continent. View the shortlist. For more on the 15th Annual AfricaCom, visit www.africa.comworldseries.com. In news this week: Carole Kimutai speaks to Tosh Gitonga (director) and Mugambi Nthinga (cast member) of Nairobi Half Life. The film has been submitted for an Oscar award; VMK, the Congo-Brazzaville-based website design, application development and consulting company has launched an Android-powered smartphone called Elikia; Mongezi Mtati asks 'Does your 2013 customer engagement strategy include mobile?'; According to Marc Herson of 2go, if brands are wishing to reach the mass market in Africa, they should focus their digital spend on feature phones; and Airtel Nigeria has appointed Segun Ogunsanya as the new CEO. Have a great week! Evan-Lee Courie @evan1985PS Responses to this column welcomed in our ed's column archive. Send all your Africa marketing news to africanews@bizcommunity.com, exclusive opinion pieces to contributors-africa@bizcommunity.com and international news to internationalnews@bizcommunity.com; also take a look at our guide "How to contribute to Bizcommunity, from op-ed pieces to news". Don't forget to follow @Biz_Africa on Twitter and join us on Facebook! Today's top stories
Marketing & Media
[Jerome Mouton] The world is now flooded with screens, and those screens call for video. With lines blurring between entertainment and advertising, the online video boom offers excellent opportunities for brands to capitalise on this burgeoning trend. Read more >>
Marketing
[Abey Mokgwatsane] If anything is about to transform the way marketing works, it's that four-letter word: data. Technological advancements that have made it possible for any brand and business to have authentic, meaningful relationships with consumers makes data all the more powerful and relevant. Read more >>
Cinema
[Carole Kimutai: @CaroleKimutai] Nairobi Half Life is a film about a young man going to the city to follow his dream and instead ends up in crime. The film was submitted for an Oscar award. Mugambi Nthinga, one of the cast members speaks to us about Kenya's growing film industry and what the submission means. [video] Read more >>
Digital
Hughes Network Systems, the global provider of broadband satellite networks and services, today announced that internet service provider IG Telecom, with head quarters in Libreville, Gabon, have chosen the Hughes HN broadband satellite solution to expand its services throughout the central African nation and surrounding countries. Read more >>
Media
[Gregory Gondwe: @Kalipochi] The Public Affairs Committee (PAC), a predominantly faith-based organisation which is reportedly very influential in Malawi, has called on authorities in government to depoliticise state owned broadcaster, the Malawi Broadcasting Corporation (MBC). Read more >>
Mobile
[Masahudu Kunateh] Glo Ghana has recorded its first loss in subscribers after five months of operations in the West African country. Read more >>
![](https://biz-file.com/c/1211/117375.jpg) Bharti Airtel, the global telecommunications services provider with operations in 20 countries across Asia and Africa, on Friday, 2 November 2012, announced the appointment of Segun Ogunsanya as the new chief executive officer of Airtel Networks Ltd, Nigeria. The appointment is effective 26 November. Read more >>
Online media
[Martin Carstens] IBM's Venture Capital Group is a really interesting cog in the startup machine. It's not a fund and yet, through it, IBM has managed to invest in a bevy of startups that align with its Smarter Planet initiative. Read more >>
TV
[Atika Bala] Radio and television stations across the country have been advised to liaise with the National Broadcasting Commission (NBC) for technical guidance in the process of transition from analogue to digital broadcasting. Read more >>
[Iman Mani] Last week's workshop for television producers in Dar es Salaam's City Centre was proof that such gatherings do expand an individual's network. All 12 participants attested to this when asked at the end of the sessions on Thursday [1 November 2012]. Read more >>
MOSCOW, RUSSIA: Russia has put into force a new law on the Internet that allows the government to block websites with banned content, prompting fears that it will be used to suppress free speech. Read more >>
![](https://biz-file.com/c/1211/117346.jpg) LONDON, UK: BBC Radio's Test Match Special programme will broadcast live from venues during England's forthcoming tour of India. Read more >> More International...
Events & conferencing
![](https://biz-file.com/c/1211/117358.jpg) By Design Africa designed and managed Telkom's annual customer forum event, Telkom Business Experience, which is held every October. This year's event took place at the award-winning One&Only Hotel in Cape Town and received an overall satisfaction rating by attendees of a whopping 91% in a post-conference survey. Read more >>
![](https://biz-file.com/c/1211/117386.jpg) The "revolving door for executives" at Telkom may next claim CEO Pinky Moholi, a Telkom veteran who was appointed to the helm last year. Read more >>
![](https://biz-file.com/c/1211/117380.jpg) Higher Education and Training Minister Blade Nzimande says bankers need to be taught courses such as sociology in order to develop a social consciousness about the effects of lending. Read more >> More Government news...
[Henrie Geyser: motoring editor] Chevrolet's eagerly-awaited brute in a suit Trailblazer has arrived in South Africa armed to the teeth to take on the local SUV market and to arm-wrestle Toyota's market leading Fortuner for a slice of the action. Read more >> More Motoring news...
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