25 Sep 2012 |
Africa | Marketing & Media |
|
Marketing & Media, Advertising, Branding, Cinema, CRM, CSI, Design, Digital, Direct Marketing, Education & Training, Events & Conferencing, Exhibitions, Magazines, Marketing, Media, Mobile, Mxit, Newspapers, Online Media, Other Services, Out Of Home, PR & Communications, Printing, Production, Promotions, Publishing, Radio, Recruitment, Research, Retail, Sales, Sponsorship, Trends, TV, Youth Marketing, 2012 Design Indaba
|
|
|
Flame-grilled South AfricaIf you're wondering why you never received your newsletter yesterday, it's because it was Heritage Day in South Africa. In 2005, the public holiday was nicknamed National Braai Day. Nando's, the flame-grilling restaurant group, known for their integrated online and offline advertising, a week before Heritage Day, launched their latest campaign, 25 Reasons. This campaign, in celebration of the franchise's 25th birthday, asks the people of South Africa to give 25 reasons why they love their country. I find this campaign entertaining and very well planned campaign because Heritage Day is aimed at celebrating South Africa's cultural heritage and its diversity of beliefs and traditions. The brand created a Pinterest board detailing it's very own reasons why it loves South Africa. If you've seen any of Nando's previous advertising campaigns, you will know that it shouldn't be taken for face value. In addition to getting public to create their own boards with a chance of winning prizes, they also released two videos on YouTube. The advertising agency behind the Nando's ads is Black River FC, who over the weekend, scooped several awards at the Loeries. Congratulations to all the other winners at this years awards. Talking of advertising firms, Y&R Brands has cut ties with global partner, Y&R Inc - after 22 years. In other news across the continent: the subject of the 'spy machine' continues, with the High Court of Malawi saying the machine has the potential to be abused; the Nation Publications Limited in Malawi launched a mobile news service, which will see subscribers receive news headlines sent to their handsets; 2go, a social network mobile app proves to be successful in Africa, reportedly with 9 million active users already; and sticking to social media, Ugandan brands are urged to exploit the power of Google+, according to Ham Namakajjo, country manager of Google Uganda. Cheers to a good week! Evan-Lee Courie @evan1985Responses to this column welcomed in our online editor's column archive. Send all your Africa marketing news to africanews@bizcommunity.com and opinion pieces to contributors-africa@bizcommunity.com. Follow Bizcommunity on Twitter @Biz_Africa and join our Facebook page. Today's top stories
Marketing & Media
![](https://biz-file.com/c/1209/113912.jpg) Find out more about Creative Cape Town, the Creative Week Cape Town initiative and what is going to happen in Cape Town for the 2014 Design Capital by listening to last week's podcast of the Biz Takeouts Marketing & Media radio show, which airs every Thursday 5pm-6pm streamed live via 2oceansVibe Radio. [ twitterfall] Read more >>
The Loerie Awards
![](https://biz-file.com/c/1209/113926.jpg) Congratulations to all the winners of the 2012 Loeries awards. In addition to the category awards, Robbie Brozin received the Marketing Leadership and Innovation Award and worldwide creative director of TBWA\Worldwide, John Hunt, received the Lifetime Achievement Award (video). Read more >>
Branding
[Carole Kimutai: @CaroleKimutai] Kenya is reportedly Africa's third largest beer market and a growing market for brewers. The East Africa Breweries Limited (EABL) has unveiled a new identity for its Pilsner Lager drink with a clear strategy to target the young adults market that forms a bulk of Kenya's growing middle class. Read more >>
Digital
[Mashudu Kunteh] Samsung has partnered with Vodafone in Ghana to unveil the latest Samsung Galaxy Note 10.1 tablet. Read more >>
Education & Training
[Masahudu Kunateh] In an effort to improve Ghana's technology education system, a pilot internet-based software has been introduced to 15 high schools across the country's four key regions. Read more >>
Events & Conferencing
[Gareth Knight] Three years ago I decided to bring a major tech conference to Africa - Tech4Africa. The incredible personal journey that I have been on since the conference's inception has tested my resolve to the limits as there have been many obstacles to overcome and it would have been so easy to have compromised my ideals or given up altogether. Read more >>
The Kenya Climate Innovation Centre (CIC), an innovative model to accelerate locally owned, locally developed solutions to climate change, will launched in Nairobi tomorrow, Wednesday, 26 September 2012. Members of the media re invited to the opening ceremony and launch. Read more >>
Media
[Gregory Gondwe: @Kalipochi] The High Court in Blantyre on Friday, 21 September 2012, ruled that the Consolidated ICT Regulatory Management Systems (CIRMS) dubbed the 'spy machine', has the potential to be abused as it has the capability to eavesdrop into people's conversations, emails and text messages. Read more >>
Mobile
![](https://biz-file.com/c/1209/113922.jpg) The South African mobile social network 2go offers African users a cheap, easy way to chat and socialise using their mobile phones. The app is successful in the Nigerian market, with reportedly 9 million active users, Kenya and South Africa. Read more >>
Whether you're getting set for a long-haul flight or navigating around some fantastic destination, chances are that your mobile phone or tablet will come along for the ride. But what apps are you using before, during and after your trip? Read more >>
[Marcus Mushonga] State-owned mobile telephone operator, NetOne has struck a deal with South Africa's MTN to ensure that customers from Zimbabwe can access roaming facilities when visiting the country. Read more >>
Online Media
[Walter Wafula] Ugandan brands in search for an effective brand presence online have been advised to embrace Google+, a social media platform created by Google. Read more >>
TV
![](https://biz-file.com/c/1209/113953.jpg) CNBC Africa in partnership with MobileTV, have commenced trials on the Korean Digital Multimedia Broadcasting (DMB) technology. Read more >>
![](https://biz-file.com/c/1209/113985.jpg) LONDON, UK: John Lewis continues its commitment to the 'Never Knowingly Undersold' brand message with a new advert. Read more >>
![](https://biz-file.com/c/1209/113983.jpg) LONDON, UK: Previously a no-go for the nation's wine buffs, latest research from Mintel finds that screw tops, boxes and pouches are being seen as increasingly credible options among Britain's wine users. Read more >>
![](https://biz-file.com/c/1209/113722.jpg) LONDON, UK: The event's organisers have announced the agenda for WIRED 2012. Read more >> More International...
Events & Conferencing
Face-to-face networking sessions with ministers from the African Union (AU) to discuss the need for cooperation between mining and extractive processes and World Heritage Sites in Africa are being arranged during the 40th anniversary conference of UNESCO-World Heritage (WH) being held in Johannesburg from 26-29 September 2012. Read more >>
![](https://biz-file.com/c/1209/113906.jpg) The Freedom Front Plus will petition the Constitutional Court to rule on how the president should inform Parliament about the deployment of South African National Defence Force (SANDF) personnel within SA's borders, the party's parliamentary leader, Pieter Groenewald, said on Thursday. Read more >>
![](https://biz-file.com/c/1209/113812.jpg) Denel, South Africa's defence manufacturer, has established a joint venture with Abu Dhabi-based, Tawazun Holdings, for the development, manufacturing, assembly and integration of precision-guided weapon systems, opening up the international gateway to potential new opportunities. Read more >> More Government news...
![](https://biz-file.com/c/1209/113964.jpg) South Africa's most comprehensive travel guide for KwaZulu-Natal and Swaziland; THE BEST of KZN and Swaziland Travel Guide 2012/2013 has been launched by Brabys/Creative. Read more >> More Travel news...
Click here to customise your jobs section
Click here to customise your events section
"True cultural connection is the Holy Grail for brands if they want to create an enduring emotional relationship with people. (via warc)" - Adam Chmielowski
Print - Print any item in this newsletter.
Email - Email any item in this newsletter.
Comment - Comment on any item in this newsletter.
|
|
New people on biz
PortalsMarketing & Media | South AfricaMarketing & Media | AfricaAgricultureArtsAutomotiveBuilding & ConstructionConservationCSIEducationFinanceGovernmentHuman ResourcesIT & TelecommunicationsLegalLifestyleLogisticsManufacturingMaritimeMedicalMiningPropertyRetailScience & TechnologySecuritySportTourism & Hospitality
Follow us
|
|
|