27 Aug 2012 |
Africa | Marketing & Media |
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Marketing & Media, Advertising, Branding, Cinema, CRM, CSI, Design, Digital, Direct Marketing, Education & Training, Events & Conferencing, Exhibitions, Magazines, Marketing, Media, Mobile, Mxit, Newspapers, Online Media, Other Services, Out Of Home, Outsourcing, PR & Communications, Printing, Production, Promotions, Publishing, Radio, Recruitment, Research, Retail, Sales, Sponsorship, Trends, TV, Youth Marketing, 2012 Design Indaba
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Stepping out in AfricaThe 14th PAMRO All Africa Media Research Conference, under the theme "From Local to Global: Media Research in a Developing World", kicked off yesterday in Uganda and will continue until Wednesday, 29 August 2012. Presentations expected to take place will address a range of subjects including television audience research methodologies, as well as the measurement and status of radio, print, internet and outdoor in Africa. Updates on media audience research activities from countries across Africa and the rest of the globe will be given. Ahead of the conference, Bizcommunity's correspondent in Uganda, Walter Wafula spoke to Jennifer Daniel, president of PAMRO. This is what Jennifer had to say about media research in Africa. To keep up to date with what's happening at the conference, follow Carole Kimutai ( @CaroleKimutai) and Oresti Patricios ( @Orestaki) as well as the hashtag #PAMRO2012. This week, Mobile Entertainment Africa takes place. Mobile Entertainment Africa is expected to break down the mobile entertainment market into key sections - gaming, film/broadcast/TV, football, music, big players perspectives and publishing. At this gathering, thought and business leaders will present their views in presentations, where they will discuss their experiences through case studies, how they've monetised the opportunity, how they're looking to expand, the issues they've overcome and their thoughts on the future. Stay up to date by following #MEA2012. Have a great week! Evan-Lee Courie @evan1985Responses to this column welcomed in our online editor's column archive. Send all your Africa marketing news to africanews@bizcommunity.com and opinion pieces to contributors-africa@bizcommunity.com, also take a look at our guide "How to contribute to Bizcommunity, from op-ed pieces to news". Follow Bizcommunity on Twitter @Biz_Africa and join our Facebook page. Today's top stories
Design
[Martha Mulaiwa] If Leonardo Da Vinci's 'Mona Lisa' were ever revealed to be the product of a contraption he designed in the 1400s, a whole lot of people would be really pissed off. Read more >>
Events & Conferencing
![](https://biz-file.com/c/1208/111441.jpg) On Thursday last week, the 'IDC IT in Government Roadshow 2012' was held in Kenya to examine emerging strategies that governmental IT organisations need to start adopting to improve their operations and service delivery capabilities to citizens. Read more >>
Media
The 5th Edition of the Nigeria Broadcasting Code was on Friday in Abuja formally presented to operators and other stakeholders in the industry. Read more >>
[Jean D'Amour Mbonyinshuti] The minister of Local Government, James Musoni, has appealed to the print media fraternity to apply professionalism and follow the laid down code of ethics. Read more >>
[Craig Wilson] TechCentral wraps up the major technology news from around the African continent. Read more >>
Mobile
[Gaongalelwe Moatshe] One of the "Big Four" South African bank, FNB, launches a border payments to Swaziland and Lesotho via cellphone using its Pay2Cell service. Read more >>
Newspapers
The Herald remains the leading newspaper in Zimbabwe, widely-read by people from across the political divide, a survey commissioned by Freedom House, a US non-governmental organisation has revealed. Read more >>
Online Media
![](https://biz-file.com/c/1208/111428.jpg) iROKING, the legal distributor of Nigerian music, has announced that it has reached 100 000 subscribers in just seven months, following its launch in January this year. Read more >>
TV
[Mthulisi Sibanda] South African technology firm, Naspers, projects the uptake of digital terrestrial television, GoTV to increase in the coming months in Nigeria and Zambia. Read more >>
LONDON, UK: Elisabeth Murdoch, daughter of Australian-born tycoon Rupert, urged the media to concentrate on morals as well as profit during a speech to television executives in Scotland on Thursday. Read more >> More International...
![](https://biz-file.com/c/1208/111407.jpg) Government and the mining sector have agreed on the need to beef up the manner in which the sector negotiates conditions of employment. Read more >> More Government news...
[Brian Berkman: contributing editor, travel] With 546 keys, Tsogo Sun's Southern Sun Waterfront hotel is the biggest hotel under one roof in Africa. Read more >> More Travel news...
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