9 Jul 2012 |
Africa | Marketing & Media |
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Marketing & Media, Advertising, Branding, Cinema, CRM, CSI, Design, Digital, Direct Marketing, Education & Training, Events & Conferencing, Exhibitions, Magazines, Marketing, Media, Mobile, Newspapers, Online Media, Out Of Home, PR & Communications, Printing, Production, Promotions, Radio, Recruitment, Research, Retail, Sales, Sponsorship, Trends, TV, Youth Marketing, 2012 Design Indaba
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Happy Birthday to Africa's youngest state, South SudanJust one year ago, South Sudan achieved independence by becoming Africa's 54th state. The past 366 days (2012 is a leap year) must have been an exciting time for the South Sudanese with a whiff of promise in the air and a new-found hope in what the future holds, but it has also been a year filled with corruption and a weakening economic crisis that underlines the difficulties of constructing a state. My wish for the years to come is to see the country develop into a blossoming nation and see the current government sow the seeds to success while taking care of its citizens. On the marketing and media news front: the Broadcast, Film and Music Africa Conference kicks off tomorrow in Kenya. Delegates at the conference will be addressed by several international film and broadcast experts, scholars and researchers in media. Described as Africa's leading literary award, the 2012 Caine Prize for African Writing has been awarded to Nigerian Rotimi Babatunde. Founder and chairman of Arcay Burson-Marsteller, Robyn de Villiers speaks to us about succeeding in Africa's PR industry. Kenyan correspondent, Carole Kimutai investigates how to earn some cash as a content producer. In the last part of the four-part series, Wikus Engelbrecht provides some tips on the role of email marketing in the multi-channel evolution. PS: The London 2012 Summer Olympic Games are just 18 days away! Are you as excited as I am? Have a great week! Evan-Lee Courie @evan1985Responses to this column welcomed in our online editor's column archive. Send all your Africa marketing news to africanews@bizcommunity.com and opinion pieces to contributors-africa@bizcommunity.com, also take a look at our guide "How to contribute to Bizcommunity, from op-ed pieces to news". Follow Bizcommunity on Twitter @Biz_Africa and join our Facebook page. Today's top stories
Special focus on media freedom & right to know
[Sophie van Leeuwen] Ethiopia is becoming an increasingly repressive state, especially in the realm of media and telecommunication. Read more >>
Events & Conferencing
![](https://biz-file.com/c/1207/107506.jpg) AfricaCom 2012 is celebrating innovation in today's digital Africa. The keynote sessions are expected to gather the most influential companies and individuals in the industry. The conference is set to take place from 13-15 November at the Cape Town International Convention Centre (CTICC), South Africa, under the theme 'Reaching the Next Frontier for Growth'. Read more >>
Media
![](https://biz-file.com/c/1207/107511.jpg) The Broadcast, Film and Music Africa ( BFMA) conference opening tomorrow in Nairobi has producers and film experts from the USA's Hollywood, Nigeria's Nollywood and India's Bollywood in the list of experts speaking at the conference. Read more >>
PARIS, FRANCE/DARMSTADT, GERMANY: The World Editors Forum has drawn together the leading arguments for open journalism - supplementing original reporting with the vast resources of the web - and collected key examples in a new report that offers an overview of a wide variety of approaches for newsrooms everywhere. Read more >>
DODOMA, TANZANIA: The Cabinet is close to endorsing the proposed Bill on Media Law, the National Assembly was told on Thursday, 5 July 2012. Read more >>
Newspapers
A new independent newspaper, The Activist, is scheduled to make its inaugural appearance on the Liberian news stand today. Read more >>
Out Of Home
[Tatenda Chiweshe] At the risk of over-simplifying the science (and art) that culminates in media placement, one of the guiding principles is positioning around relevant content that is consumed by a predetermined volume of the target market. Read more >>
Advertisement:![](https://www.bizcommunity.com/b/1207/169854.jpg?1)
Retail
![](https://biz-file.com/c/1207/107499.jpg) The Foschini Group Limited (TFG) is set to open its first two stores in Lagos, Nigeria as part of its expansion into Africa. As a fashion lifestyle retailer on the continent, TFG already has 87 stores outside South Africa and entry into the Nigerian market fits into plans to increase this to at least 143 stores by 2015. Read more >>
For too long, Africa has been at the centre of negative publicity, partly promoted by foreign biased media reports and Afro-pessimists, scaring away potential investors and hampering its development. But that seems to be in the past, as European, US and Chinese investors look to Africa for lucrative investment opportunities. Read more >>
WASHINGTON, US: Tens of thousands of people around the world whose computers were infected with malware may lose their Internet access on Monday after the expiry of a US government fix, security experts said. Read more >>
![](https://biz-file.com/c/1207/107541.jpg) SAN FRANCISCO, US: Facebook and Yahoo! announced on Friday a new advertising partnership as the two tech giants settled a court dispute over patents. Read more >>
![](https://biz-file.com/c/1207/107527.jpg) BANGKOK, THAILAND: Slim combined slimming and the love for coffee to produce a drink targeted at women. Read more >> More International...
Education & Training
![](https://biz-file.com/c/1207/107460.jpg) Emotional Intelligence (EQ) is more important than IQ when working with other people. Are you able to be assertive without being aggressive? How do you respond to manipulation? Read more >>
![](https://biz-file.com/c/1207/107513.jpg) South Africa's infrastructure programme must unlock the economic potential of the country, says President Jacob Zuma. Read more >>
The Gauteng Health Department has met its deadline to pay off all suppliers by the end of June this year. Read more >>
The introduction of e-visas will serve not only to grow tourism volumes but will also create new job opportunities, Tourism Minister Marthinus van Schalkwyk said on Sunday. Read more >> More Government news...
[Henrie Geyser: motoring editor] Its called Infiniti and it's one of the most powerful weapons yet to go in action in the local premium car war between Germany and The Rest - and this time round Japan is more than just a yapping ankle-biter... The Infiniti is one of the classiest brands the Land of the Rising Sun has come up with in its efforts to gain some of the high ground dominated locally by Audi, BMW and Mercedes-Benz. Read more >> More Motoring news...
![](https://biz-file.com/c/1207/107452.jpg) Following the arrival of Air Seychelles' first Airbus A330-200, the airline has announced that it would double its Johannesburg services to four return flights a week from 1 December. Read more >> More Travel news...
[Eugene Yiga] Have you ever wondered why men don't ask for directions? What about why women need so much cupboard space? Many of us have, which probably explains why Defending The Caveman has been such a phenomenal success. From its start in San Francisco over 20 years ago, this "date comedy" has now been seen by over 8 million people in 45 countries around the world (and still holds the record for the longest running solo play in Broadway history). Fortunately for those who missed it before, it's back for another South African season so more of us can see it too. Read more >>
[Duan Wanty] We celebrate Athol's 80th birthday this year and, to add to the celebration, he has blessed us with a new piece of work that stays true to his legacy. It is exciting to see him adding work to his already reputable canon. Read more >> More BizLounge news...
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