| 2 Jul 2012 |
| Africa | Marketing & Media |
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Marketing & Media, Advertising, Branding, Cinema, CRM, CSI, Design, Digital, Direct Marketing, Education & Training, Events & Conferencing, Exhibitions, Magazines, Marketing, Media, Mobile, Newspapers, Online Media, Out Of Home, PR & Communications, Printing, Production, Promotions, Radio, Recruitment, Research, Retail, Sales, Sponsorship, Trends, TV, Youth Marketing, 2012 Design Indaba
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BFMA Conference takes place next weekThe 2012 Broadcast, Film & Music Africa Conference, hosted by AITEC Africa is just days away, taking place from 10-11 July 2012 at the Oshwal Centre in Nairobi, Kenya with the theme ' Innovation, investment and partnerships for local content and service excellence'. This conference, now in its fouth year, is aimed at evaluating opportunities for growth in the industry, and is simply known by broadcasters, filmmakers and advertising agencies as BFMA. The conference is expected to provide a platform for thoughtleaders and industry players to to assess trends in film, broadcast and music business in Africa, Europe, the US and Asia. Organisers have released the latest programme which is available for downloading. Sean Moroney, chairman of AITEC Africa, answers questions on the role of BFMA in developing Africa's creative content industry. Speaking of conferences, Celeste Whitaker provides some insight on choosing the right conference organiser. In other news across the continent: YouTube pursues Ghana with a local edition. In Malawi, the Media Institute of Southern Africa hails president Banda's media stance. She has since pledged to look into some of the challenges the media face in the country. Mobile brand specialist, Robyn Hobson asks ' Is the iPhone the device for Africa?' and the winners of the 2012 Diageo Africa Business Reporting Awards have been announced. Last but not least, Bizcommunity's very own eco-warrior, Sindy Peters has jetted off to Zambia for the next three weeks to assist @greenpopSA in urban greening and reforestation projects in sub-Saharan Africa. Follow her adventures on Twitter ( @SindyLP) and #TreesforZambia. We wish her all the best! Hope you have a great week! Evan-Lee Courie @evan1985Responses to this column welcomed in our online editor's column archive. Send all your Africa marketing news to africanews@bizcommunity.com and opinion pieces to contributors-africa@bizcommunity.com, also take a look at our guide "How to contribute to Bizcommunity, from op-ed pieces to news". Follow Bizcommunity on Twitter @Biz_Africa and join our Facebook page. Today's top stories
The Loerie Awards
 The judging panels for the Loeries TV and Radio and TV and Radio Crafts for the 34th Annual Loerie Awards have been selected. Chairing all three panels is SA-born Tony Granger, the global chief creative officer of Y&R New York. Granger will also be speaking at the Loeries Seminar on Friday 21 September. Tickets are still open for booking online. Read more >>
Marketing
 [Julia Leuner] Sub-optimal communication costs companies millions of rands each year. It costs in terms of lost opportunities, in duplication of resources, in diminished productivity, in reduced outputs and in a myriad other ways - and it's not a problem unique to blue chip organisations. Read more >>
ANGOLA TBWA\ Angola engineer flashmob Grocery shopping in Angola recently took a turn from the mundane when shoppers were surprised with a flashmob. TBWA\ Angola engineered the guerilla-marketing stunt for Cerveja CUCA, a local beer manufacturer in the Angolan market. Unsuspecting onlookers were treated to an energetic flash dance performed by a group of dancers who appeared out of nowhere to complete the act. View the CUCA FlashDANCE.
Advertising
 Jason Cumming has been appointed as the managing director of Leftfield, a full-service advertising and marketing agency based in Cape Town, South Africa, and has quietly established a name for itself by helping brands establish a foothold in Africa, notably Nigeria. Read more >>
Branding
 [Donna Rachelson] Love her or hate her, Lady Gaga is a marketing genius. Before her meteoric rise to fame, she was just a girl who dropped out of school to start singing in nightclubs. She had no following and no reputation. But just a few years down the line, she's a global superstar with the highest number of followers on Twitter in the world, multiple award-winning tracks and millions of adoring fans. She is one of the most talked-about celebrities in the world. How has she managed this? Read more >>
Digital
 [Clinton Young] It is funny to me that the future of traditional advertising is digital. Where people believe that digital will someday kill traditional media, I believe that digital is in fact its saviour. With the fast adoption of smartphones, wireless internet and other mobile devices, the emergence of traditional and digital is most certainly happening in the mobile space. Read more >>
Events & Conferencing
 [Carole Kimutai: @CaroleKimutai] Kenya is preparing to host the fourth Broadcast, Film and Music Africa ( BFMA) Conference from 10-11 July 2012. The conference is expected to attract filmmakers, broadcasters and other creative content firms from Africa. Read more >>
The African Development Bank (AfDB) Group is organising a High Level Policy Dialogue Seminar on Youth Employment in Africa in Lusaka, Zambia, on Monday, 9 July 2012, which will focus on the challenges and opportunities faced by the following countries in the Southern Africa region: Angola, Madagascar, Malawi, Mauritius, Mozambique and Zambia. Read more >>
 The Sandton Convention Centre's, expertise in hosting global summits was again showcased when the venue was selected to host the Global African Diaspora Summit in May 2012. The summit was a highlight for the African continent and a triumph for South Africa, having been given the mandate by the African Union to organise and manage the event that holds such powerful significance for people of African descent the world over. Read more >>
Media
 Diageo, the alcoholic drinks business, has announced the winners of the 2012 Diageo Africa Business Reporting Awards at a gala ceremony, which took place in London on 28 June 2012. Read more >>
 [Masahudu Ankiilu Kunateh] YouTube, the place where anyone with a video camera and an internet connection can share their life, art and voice with the world, has announced the launch of a Ghanaian domain - www.youtube.com.gh. Read more >>
Mobile
 Former CEO of MTN Zambia, Farhad Khan has been appointed by the MTN Group as executive for its Enterprise Business division, effective 1 July 2012. Read more >>
South Africa's cinema exhibitor, Ster-Kinekor, is now available as an Android app for free download on Samsung GALAXY smartphones and is exclusive to the Samsung App store for three months. Read more >>
Arsenal Football Club and mobile network operator Airtel have signed a three-year partnership agreement. The deal provides Airtel with the opportunity to utilise the football club's merchandising, hospitality and content rights in five countries: Nigeria, Zambia, Ghana, Uganda and Rwanda. Read more >>
Retail
 SAITEX (the Southern African International Trade Exhibition), one of the continent's biggest retail goods trade fair, will host a three-day conference exploring online retailing from 16-18 July 2012 at Gallagher Convention Centre in Midrand, Johannesburg. Read more >>
 At the recent Eurasia and Africa President's Sustainability Awards function that took place in Istanbul, Turkey, Peninsula Beverage Company (PenBev), local bottler of Coca-Cola products, was identified as one of the Top 10 bottlers out of 250 bottlers in the Coca-Cola Eurasia and Africa region. Read more >>
 [140 BBDO goes to Cannes] Michael Pearson: My week in Cannes was one of the highlights of my brief existence, and I truly hope that all of you can get yourself there at some stage. Here are some of the highlights and my perceived outcomes of the festival. Read more >>
 LONDON, UK: Interbrand, one of the world's leading brand consultancies and author of the annual Best Global Brands Report, has released its 2012 Best Global Green Brands Report. Toyota (#1), Johnson & Johnson (#2), and Honda (#3) top the ranking with Danone (#9), Ford (#15), Starbucks (#36) and UPS (#43) representing this year's top risers. Read more >>
More International...
 It has been seven years in the making and through two rounds of public consultation, so the soon to be promulgated Tax Administration Bill shouldn't come as a surprise. Nevertheless, for many it will be just that. Read more >>
 The department of defence declined to comment on Friday on reports that it was finalising the purchase of a luxury VIP jet for President Jacob Zuma. However‚ there are suggestions that no such deal is on the cards. Read more >>
 Finance Minister Pravin Gordhan and the South African Revenue Services (SARS) Commissioner Oupa Magashula will launch the 2012 tax season in Pretoria today. Read more >>
More Government news...
 Etihad Airways' has started its six flights a week service between the airline's Abu Dhabi home-base and the Nigerian city, Lagos. Read more >>
More Travel news...
 [Charles Siboto] No Country for Old Men, the title of the Cormac McCarthy novel and its Oscar winning film adaptation by the Coen brothers, echoes the trend I've been noticing in Hollywood for the last decade at least; all the old men (and, to a slighter degree, women) have left our "immoral" contemporary society and have gone to seek their fortunes in fantastical pasts that never were and space-age futures in distant galaxies that we hope will come to pass. Read more >>
More BizLounge news...
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