27 Jun 2012 |
Africa | Marketing & Media |
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Marketing & Media, Advertising, Branding, Cinema, CRM, CSI, Design, Digital, Direct Marketing, Education & Training, Events & Conferencing, Exhibitions, Magazines, Marketing, Media, Mobile, Newspapers, Online Media, Out Of Home, PR & Communications, Printing, Production, Promotions, Radio, Recruitment, Research, Retail, Sales, Sponsorship, Trends, TV, Youth Marketing, 2012 Design Indaba
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Today's top stories
Branding
[Jason Stewart] The age-old saying that Word of Mouth (WoM) is the best form of advertising still rings true to this day as we now know, more than ever before, that personal recommendations from our friends have the highest impact on our purchasing decisions. Read more >>
Design
[Vanita 'Bezi Phiri] As an art director, my title misleads people into thinking that I take home a hefty managerial wage. It gets more confusing when I try to define my line of work since what follows is often a request to explain the difference between graphic design and art direction. I'm weary of assigning demarcations, especially in situations where perplexity originates from likeness and not difference. Read more >>
Education & Training
![](https://biz-file.com/c/1206/106494.jpg) The Public Administration Leadership and Management Academy (PALAMA) has taken it upon themselves to up-skill government officials in South Africa with an overall aim to improve service delivery. In 2011, through a selection process, Regenesys Business School was sub-contracted to deliver such training. Read more >>
Events & Conferencing
[Walter Wafula] Broadcasters and filmmakers in Africa will gather in Nairobi, Kenya at the fourth annual Broadcast, Film & Music Africa (BFMA) conference from 10-11 July 2012. Sean Moroney, chairman of AITEC Africa, organisers of the BFMA Conference, answers questions about the role of BFMA in developing Africa's creative content industry. Read more >>
![](https://biz-file.com/c/1206/106454.jpg) An exciting new stage at this year's 4th annual Broadcast, Film and Music Africa (BFMA) Conference will see filmmakers and broadcasters, as well as other creative content firms interact with venture capitalists to pitch their business ideas and attract funding. Read more >>
![](https://biz-file.com/c/1206/106481.jpg) Featuring participation by top level ministers and officials from across Africa as well as representatives of global technology brands, the Innovation Africa Summit to be held from 5-7 October 2012 in Cape Town, South Africa, aims to be the networking event of the year, facilitating crucial public-private partnerships to guide the future development of Africa's growing ICT, education, and technology sectors. Read more >>
[Celeste Whitaker] Events and conferences have come a long way since the days when you could hand them over to the departmental assistant and expect a good event and even a great outcome. Today's event-goers are more sophisticated, discerning and demanding by far. Read more >>
Media
[Lwandile Qokweni] For centuries people have been flocking to Africa to make their riches, and for centuries many have failed. Africa's allure and promise have always been undeniable. Being the world's second largest continent with the second largest population, Africa is also richly endowed with a significant percentage of the world's mineral resources. Read more >>
Mobile
For a budget of KSH 852 000 or R85 200 (Kenyan Shillings can roughly be divided by 10 to reach ZAR value) Nokia reached 1 300 000 commuters - a vastly more cost-effective campaign than any existing traditional media (TV, radio, print, press) would have achieved. Read more >>
[Robyn Hobson] Frankly having an iPhone in Africa, is like driving a Lamborghini in grid-lock. The market is heavily dominated by basic, inexpensive phones, with 95% of phone sales being basic dumbphones. Smartphone penetration sits at a lowly 6-8% and iPhones make up a very tiny piece of that pie. Read more >>
[Wikus Engelbrecht] As part of my four-article series on the role of email marketing in the multi-channel evolution, I drill deeper into best practices for mobile-email optimisation, since this is a critical aspect of message consistency from the desktop to the handheld environment and something that can't ignored in a solid multi-channel strategy. Read more >>
Production
![](https://biz-file.com/c/1206/106563.jpg) The African Audio-Visual Awards (TAVA), set to take place at The National Arts Theatre in the Iganmu State of Lagos, Nigeria on the 29th of July 2012, is an event that serves as a benchmark for Africa audio-visual content by encouraging the practitioners through rewards that will reawaken them in the need to make conscious efforts towards training and re-training as to attain perfection in their areas of specialisation. Read more >>
Radio
A new Zimbabwe radio station aligned to long-ruling president Robert Mugabe ZANU-PF party began broadcasting on Monday, 25 June 2012. Read more >>
[140 BBDO goes to Cannes] Michael Pearson: It's been a good year for South Africa, I'm very proud to come from our little corner of the continent. It's also been lovely to see how we all come together here, a real national team. So, what's featured heavily from SA? Read more >>
![](https://biz-file.com/c/1206/106607.jpg) MOSCOW, RUSSIA: The data on most mobile devices could easily fall into the hands of cybercriminals. That's the alarming conclusion reached by Kaspersky Lab experts based on research carried out by Harris Interactive in February-March 2012. Read more >>
![](https://biz-file.com/c/1206/106590.jpg) DENVER, US: Quark announced today that in the first quarter of 2012 the company generated an increase in overall revenue year-over-year. The increase can be attributed to success in digital publishing, notably through sales of QuarkXPress and Quark App Studio. Read more >>
![](https://biz-file.com/c/1206/106588.jpg) NEW YORK, US: One Show Interactive is now accepting entries so enter your work into One Show Interactive's first quarter. The digital world is a rapidly changing world so don't let your work be forgotten. Read more >>
![](https://biz-file.com/c/1206/106451.jpg) Intel has long been the leader of modern and future technology. They constantly work on innovations that push them ahead of their competitors. By far the most recognised of Intel's innovations are the 'family' of Intel Core Processors. Year after year they evolve and enhance the consumer experience through speed and intelligence. Read more >>
![](https://biz-file.com/c/1206/106442.jpg) NEW YORK, US: The Global Awards for the World's Best Healthcare Advertising, now in its 18th year, has announced the call for entries for the 2012 competition. The competition receives entries from healthcare corporations, hospitals, advertising agencies, production companies, and design studios producing communications for medical, pharmaceutical, and healthcare related products. Read more >>
![](https://biz-file.com/c/1206/106440.jpg) LONDON, UK: As the magazine industry forges into the digital age, are you successfully innovating in some aspect of your business, from mobile and tablets to video, e-commerce, social media, mobile, paywalls, covers and more (see the list below)? Read more >> More International...
![](https://biz-file.com/c/1206/106623.jpg) National Police Commissioner General Riah Phiyega has appointed Major-General Chris Ngcobo as Acting Divisional Commissioner for Crime Intelligence, Protection and Security Services, SAPS has announced. Read more >>
![](https://biz-file.com/c/1206/106621.jpg) Despite a softening of cargo categories, Transnet is going ahead with its infrastructure build programme. Read more >>
![](https://biz-file.com/c/1206/106498.jpg) Transport Minister Ben Martins has instructed the Road Traffic Management Corporation (RTMC) to investigate the cause of the Putco bus crash which killed 19 people yesterday, Monday. Read more >>
![](https://biz-file.com/c/1206/106492.jpg) State-owned transport and logistics company Transnet has appointed Anoj Singh as chief financial officer with effect from 1 July 2012. Singh will also be an executive director of the company together with the group chief executive. Read more >> More Government news...
![](https://biz-file.com/c/1206/106565.jpg) Following the success of &Beyond and Africa Foundation's Footprints of Hope 10-day rhino awareness walk (through the Sabi Sand and Kruger wilderness and surrounding communities) earlier this year, the teams are now returning to two of those communities to help inspire the youth and educate them about the threat of rhino poaching. Read more >>
[Sibongile Khumalo] South Africa's world-renowned Kruger National Park is to get its first luxury hotel, but not everyone is impressed by the decision aimed at attracting the growing black middle class. Read more >>
[Chris Moerdyk: @chrismoerdyk] I am not a happy camper. Or, any kind of camper. I have never seen the point of leaving a home full of things like comfy beds, dishwashing machines and microwave ovens to attempt to relax on a skinny little back-busting stretcher, waiting for wood to turn to charcoal before being able to cook anything and worst of all, having to do the washing up by hand in cold water. Read more >> More Travel news...
![](https://biz-file.com/c/1206/106573.jpg) Grammy Award-winning performers Clarence Carter and Eddie Palmieri, Jamaica's Monty Alexander and France's Manu Katche are among the new international artists announced for this year's Standard Bank Joy of Jazz Festival. Read more >>
[Daniel Dercksen] If there's one live musical show you cannot miss on the big screen, it's the screening of Stephen Sondheim's sensational musical drama, Company. Staged by the world-famous New York Philharmonic, Company was recorded live from the Avery Fisher Hall at the Lincoln Center, New York in 2011 and is now screening in cinemas outside the US for the first time, and in SA exclusively at Ster-Kinekor Cinema Nouveau Theatres on 28 and 30 June and 1 July only, so make sure not to miss it, no matter what. Read more >> More BizLounge news...
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