28 May 2012

Africa | Marketing & Media

 
www.continentaloutdoor.com


Seeing Africa in a new light

Friday, 25 May 2012 marked Africa Day, the annual commemoration of the 1963 founding of the Organisation of African Unity (OAU). In 1963, leaders of 30 of the 32 independent African states signed a founding charter in Ethiopia. In 1991, the organisation established the African Economic Community, which set the grounds for mutual economic development among the majority of African states.

In 2002 the OAU established its own successor, the African Union. The main purpose of the union was to propel a united continent towards peace and prosperity. Africa Day has since remained a celebration of African unity. The theme for this year's Africa Day was "Africa and the Diaspora." This occasion is a moment for reflection. Thabani Khumalo reflects on the continent's 21st century challenges in 'Brand Africa - flexing its muscles in the 21st century'. Let us continue to build our continent from strength to strength!

In news this week, we learn about the brain behind Africa's first tablet called C-Way. If that's not enough, Verone Mankou, the creator of the tablet, has plans to release a smartphone - designed and made in Congo.

In Malawi, president Joyce Banda appoints Steve Nhlane as press secretary. The country's media fraternity has hailed his appointment saying he will bring sanity into the office because of his level headedness.

Airtel sees potential in Rwanda and will invest US$100 million in its operations over the next three years.

The eLearning Africa Report was released and attempts to show how ICT and better connectivity are believed to be changing the face of education in Africa, and James Hurford offers 3 steps to writing well. I'm sure this will help many of you.

Have a great week!

Evan-Lee Courie @evan1985

Responses to this column welcomed in our online editor's column archive. Send all your Africa marketing news to africanews@bizcommunity.com and opinion pieces to contributors-africa@bizcommunity.com, also take a look at our guide "How to contribute to Bizcommunity, from op-ed pieces to news". Follow Bizcommunity on Twitter @Biz_Africa and join our Facebook page.

Today's top stories


Editorial news

Biz Takeouts Podcasts


SOUTH AFRICA
[Biz Takeouts Podcast] 22: Marketing comedy locally
Find out how the marketing of comedy in South Africa has changed with social media and get some tips for producing live shows by listening to the Biz Takeouts podcast of this week's Biz Takeouts Marketing & Media radio show which airs every Wednesday 5pm-6pm streamed live via 2oceansVibe Radio. [twitterfall] Read more >>

Special focus on media freedom & right to know


NIGERIA
Jonathan assures of press freedom
President Goodluck Jonathan on Friday, 25 May 2012, assured members of the Nigerian Union of Journalists (NUJ) that the freedom guaranteed to media practitioners in the discharge of their constitutional responsibility, would not be tempered with by his administration of the freedom of the press as enshrined in the country's constitution. Read more >>

Branding


AFRICA
Most Valuable African Nation Brand 2012 announced
Brand Africa in association with Brand Finance on Friday, 25 May 2012, named South Africa as the Most Valuable African Nation Brand. The event was hosted by Brand Kenya at the Intercontinental Hotel in Nairobi, Kenya. Read more >>

CSI


AFRICA
Ugandans join league of great brains
[Titus Kakembo] Three Ugandans comprising, Abraham Temu, Edward Agaba and Abubakar Musuuza are part of the 2011-2012 league of Acumen East Africa Fellows Program. Since it was launched in July 2011, the inaugural class has been meeting to learn about the unique social change projects that each of them are implementing. Read more >>

Events & Conferencing


TANZANIA
ABLA 2012 takes place this week
The fourth edition of the African Business Leadership Award (ABLA 2012) will take place on Wednesday, 30 May 2012, at the Frangipani Gardens in Arusha, Tanzania. The award dinner ceremony, held in collaboration with a group of African private sector institutions, is part of the agenda of this year's African Development Bank (AfDB) annual meetings. Read more >>

Mobile


RWANDA
Airtel to invest in Rwanda
Manoj Kohli, CEO international and joint managing director of Bharti Airtel, has met with the president of Rwanda, Paul Kagame, to discuss the telecommunication company's progress in the country. The courtesy visit comes two months after Airtel launched operations in Rwanda, expanding Airtel's footprint on the continent. Read more >>

Newspapers


SWAZILAND
Newspaper comment must be ethical
There have been posts on Facebook recently about the standards of newspaper journalism in Swaziland and whether comment writers need to abide by ethical codes. Read more >>

Online Media


AFRICA
Digital marketers respond to Google+ 'Hangouts on Air' roll-out
[Wikus Engelbrecht] Google recently began letting worldwide members of its social network broadcast live "Hangouts" sessions for anyone to watch - just like some performing artists and politicians have already been able to do. Read more >>

Retail


AFRICA
Comztek to distribute Kaspersky Lab products across Africa
Comztek, an African communications distributor, has announced that it has signed an agreement with security specialist Kaspersky Lab, to distribute Kaspersky Lab products to its 2000 plus African reseller base. Read more >>

Sponsorship


AFRICA
MINI sponsors crew to rally through Africa
MINI has announced that it will be the official vehicle sponsor of the 2012 Put Foot Rally crew, Shake & Bake, for their 17 day adventure through Africa. Read more >>

TV


AFRICA
SA soapies join AfricaMagic
[Gregory Gondwe: @Kalipochi] South African made soap operas Generations and Isidingo will from today, 28 May 2012 start airing on AfricaMagic Entertainment, Channel 128, according to a media release from MultiChoice Malawi. This is weeks after the revision of the channel line-up of AfricaMagic by M-Net Africa which has pioneered continental TV brand for viewers. Read more >>


International
UNITED KINGDOM
The pollinator
The Co-operative and Manchester based marketing company, Refinery, have created a fun gaming app highlighting the plight of the honeybee, whose numbers have drastically declined in recent years. Read more >>

UNITED KINGDOM
Own label food and drink NPD overtook branded for the first time in 2011 (54-46%)
With the economic climate remaining fraught and an ever expanding range of high quality own label ranges offered at food retailers, the influence of private label products has never been stronger. In addition, latest research from Mintel reveals that for the first time, in 2011, the proportion of own label New Product Development (NPD) overtook branded in the UK. Read more >>

More International...


Company news

Branding


SOUTH AFRICA
Added Value SA appoints Richard Prévost as Business Director, looks to growth on the continent - Added Value
Global brand development and marketing insight consultancy, Added Value, has appointed Richard Prévost to its executive committee in the role of Business Director. The move signals the Group's continued focus on growth, particularly in extending its reach further into the African continent. Read more >>


Government
SOUTH AFRICA
South Africa, Australia to share SKA
South Africa and Australia are to share the hosting of the most advanced scientific project in the world - the Square Kilometre Array (SKA) telescope. Read more >>

SOUTH AFRICA
Child abusers must be exposed - Zuma
President Jacob Zuma has called on communities to expose and report all those who abuse children. Read more >>

More Government news...


Motoring
SOUTH AFRICA
Alfa hauls out automatic weapon
[Henrie Geyser: motoring editor] To true Alfisti just the thought of sticking an automatic transmission into the much-revered Giulietta would be as incomprehensible as adding coke to grappa or garam masala to polenta - but that's exactly what the white coats in Italy have done to its latest model, which has just landed on local shores. Read more >>

More Motoring news...


Travel
SOUTH AFRICA
Life's a beach
[Brian Berkman: contributing editor, travel] I'm prejudiced. We have a weekend home in Pringle Bay so any suggestion that the West Coast rather than the South East coast where Pringle Bay is situated is better, is met with derision. Read more >>

SOUTH AFRICA
Gaborone gets first 5-star hotel: Lansmore Masa Square
Lonrho has added a new 5-star hotel in Gaborone, Botswana to the Lonrho Hotels portfolio. The group will open the new hotel in July 2012. Read more >>

More Travel news...


BizLounge
SOUTH AFRICA
Bullet For My Valentine to headline at OppiKoppi 18
The Welsh metal-core band Bullet For My Valentine will be making their South African debut when they appear as headline act at OppiKoppi 18, which will be held from 9 to 11 August, 2012. Read more >>

SOUTH AFRICA
Le Grand Cirque Adrenaline: What a show!
[Duan Wanty] If you are the kind of person who always plays it safe and prefers to watch adrenaline junkies do their thing, you are in for a treat, because Le Grand Cirque Adrenaline, will definitely get that adrenaline pumping through your veins, just by watching. Be prepared to be blown away! Read more >>

More BizLounge news...


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Quotes
"All life is an experiment. The more experiments you make the better. ( via Brainy Quote )" - Ralph Waldo Emerson


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