30 Apr 2012 |
Africa | Marketing & Media |
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Marketing & Media, Advertising, Branding, Cinema, CRM, CSI, Design, Digital, Direct Marketing, Education & Training, Events & Conferencing, Exhibitions, Magazines, Marketing, Media, Mobile, Newspapers, Online Media, Out Of Home, PR & Communications, Printing, Production, Promotions, Radio, Recruitment, Research, Retail, Sales, Sponsorship, Trends, TV, Youth Marketing, 2012 Design Indaba
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New research puts spotlight on how - and why - ads work![](https://www.bizcommunity.com/b/1204/156427.jpg?1) Researchers at the University of Los Angeles in the US have found that when it comes to which ads are winners your brain knows better than you do. Neuroscientists at the university used brain data to predict how large populations will respond to advertisements. It's sad, but true, that one of the world's most dangerous professions is journalism. So, in an effort to help members of the profession protect themselves and their sources, the Committee to Protect Journalists has launched it's Journalist Security Guide. It's a nuts-and-bolts guide on how to be safer. Malawian journalists reckon that they often go out on a limb on behalf of NGOs in that country, so they find it somewhat off-putting when those same NGOs don't support journalists when the latter are experiencing oppression and persecution, writes Gregory Gondwe. Over in West Africa, Vladimir Duthiers has been appointed as the new CNN correspondent in Lagos. Duthiers will take on the role of CNN international correspondent based in Lagos, Nigeria and will join CNN's contingent of Africa-based correspondents across the continent, as the network reaffirms its commitment to Nigeria. To conclude, why not visit the southern tip of Africa... namely, Cape Town. Yes' it's that time again - start planning that Loeries trip. The 34th Annual Loerie Awards, which takes place in Cape Town from 15-23 September 2012, have opened for ticket sales, accommodation and car hire. So what are you waiting for? Start planning your trip... now! Rod Baker, Content DirectorResponses to this column welcomed in our online editor's column archive. Send all your Africa marketing news to africanews@bizcommunity.com and opinion pieces to contributors-africa@bizcommunity.com, also take a look at our guide "How to contribute to Bizcommunity, from op-ed pieces to news". Follow Bizcommunity on Twitter @Biz_Africa and join our Facebook page. Today's top stories
Special focus on media freedom & right to know
![](https://biz-file.com/c/1204/101000.jpg) NEW YORK, US: As hundreds of journalists are attacked, jailed, threatened, or placed under surveillance each year, the Committee to Protect Journalists has launched a new Journalist Security Guide to help reporters assess and deter risk. Read more >>
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![](https://biz-file.com/c/1204/100893.jpg) The 34th Annual Loerie Awards, which take place in Cape Town from 15-23 September 2012, have opened for ticket sales, accommodation and car hire. The two awards ceremonies are limited to 1500 seats per night, so early booking is advised. Read more >>
Biz Lounge
[Daniel Dercksen] Keevy wrote and directed Owl, which took Cape Town by storm last year and runs for one week only at the Kalk Bay Theatre this week, before wowing audiences at the Grahamstown Festival. Read more >>
CSI
![](https://biz-file.com/c/1204/101056.jpg) Telecommunication services provider, Airtel Nigeria, and the National Agency for the Control of AIDS (NACA) have announced a joint initiative aimed at decreasing the spread of the Immune Deficiency Syndrome (AIDS) and HIV in the country. Read more >>
Media
[Gregory Gondwe: @Kalipochi] Media practitioners in Malawi have bemoaned what they described as lack of support from non-governmental organisations whenever journalists are experiencing oppression and persecution. Read more >>
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![](https://biz-file.com/c/1204/100925.jpg) Vladimir Duthiers has been appointed to take on the role of CNN international correspondent based in Lagos, Nigeria. Duthiers will join CNN's contingent of Africa-based correspondents across the continent, as the network reaffirms its commitment to Nigeria. Read more >>
Retail
[Helmo Preuss] The reliability and the cost of Africa's cold chain supply chain was key to growing Africa's fruit and vegetable exports, as there is increasing competition from other regions such as Latin America, says Steve Cameron from the UK Business Council for Africa. Read more >>
TV
![](https://biz-file.com/c/1204/100959.jpg) May is Africa Month on Animal Planet, so you can expect a TV celebration of the natural diversity of the continent on DStv Channel 264. Read more >>
[Stuart Wolpert] Advertisers and public health officials may be able to access hidden wisdom in the brain to more effectively sell their products and promote health and safety, UCLA neuroscientists report in the what is reputed to be the first study to use brain data to predict how large populations will respond to advertisements. Read more >>
![](https://biz-file.com/c/1204/100862.jpg) BRUSSELS, BELGIUM: Executives from news media, publishing, TV, film, music, IT and internet media businesses (see list below) have got together with existing standards and licensing organisations to work in coalition on a cross-media global project that will result in better and easier management of copyright in the online world. Read more >>
![](https://biz-file.com/c/1204/100860.jpg) LONDON, UK: New IPA TouchPoints4 survey data reveals the extent to which the recession and new developments in technology have affected the way in which consumers in Great Britain are spending their daily lives. They are now spending more time at home, tightening their belts and multi-tasking their media consumption. Read more >>
![](https://biz-file.com/c/1204/100856.jpg) NEW YORK, US: "Tradition" is the watchword when it comes to gift giving for Mom this year, as nine of 10 consumers (90%) plan to celebrate Mother's Day. Total spending is estimated to reach nearly US$17.2bn, according to the annual Brand Keys Mother's Day survey. Read more >> More International...
Events & Conferencing
Ten of South Africa's top captains of industry are currently scrutinising those organisations that are best integrating empowering business practice and delivering positive impacts in the marketplace, in the workplace and in the community. Read more >>
![](https://biz-file.com/c/1204/101006.jpg) Preliminary estimates indicated that R500bn would be required for the construction of the Gauteng-to-Durban corridor, of which an estimated R100bn would be needed for the development of the port precinct, Transport Minister Sbu Ndebele said in Parliament late last week. Read more >>
![](https://biz-file.com/c/1204/101004.jpg) The Department of Communications is confident it can successfully "kick-start" the rollout of digital terrestrial television (DTT) despite the funding shortfalls experienced by some of its key entities. Read more >>
The Department of Transport says it has noted the judgment handed down by the North Gauteng High Court regarding the implementation of e-tolling on the Gauteng Freeway Improvement Project road network. Read more >>
[Paul Vecchiatto] The cost of the Gauteng Freeway Improvement Project (GFIP) will escalate from the ticket price of R20bn to R32bn due to interest payments over the next couple of years, says Transport Sibusiso Ndebele. Read more >>
As the petrol price is set to go up by 28 cents a litre from next week, the Organisation Against Urban Tolling has won the first round of its battle to prevent electronic tolls from being imposed on Gauteng's freeways and this may force a delay in implementing the tolls and provide a brief respite for road users. Read more >>
![](https://biz-file.com/c/1204/100868.jpg) A group of retired chartered accountants are to be moved in to the Further Education and Training (FET) Colleges to work as chief financial officers (CFOS). Read more >> More Government news...
[Henrie Geyser: motoring editor] Korean car maker Kia is cleverly wriggling deeper into the hearts and wallets of the South African motoring public with model after model of stylish, family-friendly, light on the pocket and wall-to-wall high-tech vehicles. Read more >>
[Henrie Geyser: motoring editor] With over 56 000 units sold since its launch in March 2010, Volkswagen's Polo Vivo continues to be the dominant brand in the passenger car market - a success story that is further enhanced by the fact that it is the only locally produced entry-level volume car on the market. Read more >> More Motoring news...
![](https://biz-file.com/c/1204/101016.jpg?1) South African travel technology company Tourism Radio has teamed up with Frommer's Unlimited in a move that aims to revolutionise the world of mobile travel guides by providing local travel information in mobile audio guides. Read more >>
![](https://biz-file.com/c/1204/100903.jpg) Bushmans Kloof Wilderness Reserve & Wellness Retreat has announced that James Basson will be the new general manager at Bushmans Kloof Wilderness Reserve & Wellness Retreat as of 1 May 2012, replacing Graham and Ronel Kennedy. Read more >> More Travel news...
[Jordan Scott] I have often planned that at the end of my studies I will leave my beloved country; however, the more I watch and listen to our local talent the later the date becomes for my departure. I am amazed that these boys, no, men, come from South Africa - from my very own home! Read more >>
![](https://biz-file.com/c/1204/101025.jpg) The 18th Annual MTN South African Music Awards first awards night focusing on technical excellence has been held, prior to the main ceremony tonight, Monday, 30 April, 2012, which will be broadcast live from the Superbowl at 8.30pm on SABC1. Read more >>
[Ruth Cooper] Dead Alphabet, recently returned from a European tour, are not ones to take a breath it seems. Next on the to-do-list is a tour of the good ol' US of A. We chatted to the Joburg Rock n' Roll band about their tours, past and future, as well as new EP The Kill, oh, and transvestite vampires. Read more >>
[Daniel Dercksen] The commanding and emotionally charged A Million Colours clearly shows how we can never change the past and how the memory of our lives plants the seed for a bright new future. Read more >> More BizLounge news...
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