18 Apr 2012 |
Africa | Marketing & Media |
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Marketing & Media, Advertising, Branding, Cinema, CRM, CSI, Design, Digital, Direct Marketing, Education & Training, Events & Conferencing, Exhibitions, Magazines, Marketing, Media, Mobile, Newspapers, Online Media, Out Of Home, PR & Communications, Printing, Production, Promotions, Radio, Recruitment, Research, Retail, Sales, Sponsorship, Trends, TV, Youth Marketing, 2012 Design Indaba
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Today's top stories
Advertising
[Carole Kimutai: @CaroleKimutai] One way politicians will market themselves is through media advertising. The Nation Media Group (NMG) has already set the rules as far as political advertising is concerned in the lead up to the general elections, expected to take place in March 2013. Read more >>
Advertisement:![](https://www.bizcommunity.com/b/1204/148615.jpg?3)
Branding
[Lars Deutsch] Audio Branding comes to Africa... Audio branding, also known as sound branding or sonic branding, is the use of sound to reinforce brand identity. Sound branding is increasingly becoming a vehicle for conveying a memorable message to consumers by taking advantage of the powerful memory sense of sound. Read more >>
Digital
[Craig Wilson] Five years ago, South Africa had one cable, Sat-3, running down Africa's west coast and connecting it to the global internet. Today the continent is surrounded by high-capacity cables, with plenty more, even bigger systems to come. Read more >>
Events & Conferencing
![](https://biz-file.com/c/1204/100114.jpg?1) Organisers of the African Banker Awards have announced that the awards ceremony will make its debut appearance in Africa. Read more >>
![](https://biz-file.com/c/1204/100158.jpg) One of the biggest challenges facing sub-Saharan Africa is how to generate sufficient power to unlock its economic potential. Speaking at the recent annual Department of Trade and Industry (DTI) conference, Africa Dialogue 2012, Deloitte's director for power solutions, Shamal Sivasanker said the time had come to stop merely talking and start "doing". Read more >>
![](https://biz-file.com/c/1204/100010.jpg) The East Africa Outsourcing Summit, set to take place at the Intercontinental Hotel in Nairobi from 5-6 June 2012 has confirmed Jim McFie, the academic and research director at the School of Management and Commerce, Strathmore University in Nairobi, as a speaker. Read more >>
Exhibitions
![](https://biz-file.com/c/1204/100172.jpg) The conference 'Future of Trade 2012' is to be included with the DHL BRICS Africa Export Import Forum in July this year alongside two major shows, Africa's Big Seven food and beverage trade exhibition and the Southern African International Trade Exhibition (SAITAX) at Gallagher, Midrand. Read more >>
Media
[Werner Menges] Legal history was made in the High Court in Windhoek on Friday, 13 April 2012, with a ruling holding SWAPO [South West Africa People's Organisation] legally liable for defamatory statements made on the party's website. Read more >>
Mobile
Bharti Airtel Limited, a telecommunications services provider with operations across Africa, and Avaya, a global provider of business communications and collaboration systems and services, yesterday, 17 April 2012, announced the signing of a partnership to enhance Airtel's customer capabilities across its operations. Read more >>
Huawei Mobile, a global information communications technology firm, has disclosed its plan of introducing six new smartphones to the Nigerian market. Read more >>
Many Ugandans are losing money to unending promotions by their preferred telecom companies. This comes in the form of users asked to subscribe by sending messages to win cash, airtime, and cars. Apparently these messages go for between Ksh50 to Ksh1500 depending on the network provider. Read more >>
Newspapers
[Gill Moodie: @grubstreetSA] In the last of a series of interviews with the top editorial managers of Independent Newspapers, The Star's new editor Makhudu Sefara tells Bizcommunity.com why the Africa edition is a bold move to turn around circulation decline - and we should pay attention because he pulled this off at Sunday Independent. Read more >>
![](https://biz-file.com/c/1204/100101.jpg) MONTREUX, SWITZERLAND: Pepsico CMO Salman Amin opened Day 2 of the Festival of Media and urged agencies not to bring him any media plans but to bring him "amazing stories, insights and ideas." Read more >>
![](https://biz-file.com/c/1204/100086.jpg) LONDON, UK: Work from the US and France has taken the top marks in the Music Video category at the 50th annual D&AD judging event taking place this week at London's Olympia Exhibition Centre. However, South Africa's Orange Films was among the entries awarded In-Book status for Control by Spoek Mathambo. Read more >>
![](https://biz-file.com/c/1204/99845.jpg) NEW YORK, US: 92% of consumers around the world say they trust earned media, such as word-of-mouth and recommendations from friends and family, above all other forms of advertising - an increase of 18% since 2007, according to a new study from Nielsen, a leading global provider of information and insights into what consumers watch and buy. Read more >> More International...
[Gabi Khumalo] The Department for Women, Children and People with Disabilities has refuted claims that it spent over R6m for a delegation to undertake a trip to New York last year. Read more >>
[Annaleigh Vallie and Hopewell Radebe] The Supreme Court of Appeal's recent ruling that Foodcorp's black economic empowerment (BEE) credentials were not the same as at the time it was awarded fishing rights, has spooked the industry as the Department of Agriculture, Forestry and Fisheries prepares to conduct an overall assessment of the BEE status of major players. Read more >>
Government Communication and Information System (GCIS) CEO Jimmy Manyi has issued a statement aimed at dispelling claims of "suspect motives" in the decision to centralise media buying for government. Read more >>
[Ntsakisi Maswanganyi] Finance Minister Pravin Gordhan has questioned the processes through which the World Bank president is appointed. Read more >>
![](https://biz-file.com/c/1204/100008.jpg) The cost to administer and enforce the regulations for the Gauteng Freeway Improvement Project (GFIP), or e-tolling, just added to motorists' burden and a simple fuel levy would have reduced this, say the Cape and Durban chambers of commerce. Read more >> More Government news...
![](https://biz-file.com/c/1204/100051.jpg) Twenty staff members from The Twelve Apostles Hotel and Spa in Cape Town and five from the Bushmans Kloof Wilderness Reserve & Wellness Retreat in the Cederberg travelled abroad to London this past for the glamorous Red Carnation Hotel Collection Staff Appreciation Awards - with 14 returning as the ultimate winners! Read more >> More Travel news...
[Eugene Yiga] They've done it again. The studio that brought us brilliant animated films like Arthur Christmas, Flushed Away, Wallace and Gromit, and Chicken Run has come out with another hit in The Pirates! Band of Misfits. With a story that's simple enough for kids to follow and humour that's complex enough for adults to appreciate, seeing this movie is bound to be a barrel of fun. Read more >>
[Daniel Dercksen] The nerve-wracking and petrifying The Grey is fear in action! If there is one thing worse than being afraid of an unseen threat, it's staring the enemy in the eyes; and if you discover that your rival is a hungry pack of vicious and territorial wolves, and that you are trapped in the middle of their nest, there's no easy way out. Read more >> More BizLounge news...
![](https://biz-file.com/c/1204/100014.jpg) The I Love Cooking website has launched an "Our Best Bloggers' Recipes" feature, which will show video clips of bloggers cooking their favourite dishes and will share information about who the bloggers are and what they love most. Read more >> More Food food...
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