16 Apr 2012

Africa | Marketing & Media

 
www.continentaloutdoor.com

Social media can be a funny thing

Social media can be a funny thing at times. Especially when it comes to breaking news. Over the past couple of weeks I've kept an eye on social media, namely Twitter. With news of the late president of Malawi passing; the president of Mali stepping down and the president of Zimbabwe's health condition.

I had first seen the news that Mutharika had a heart attack on Twitter, followed by another tweet mentioning that he had been flown to South Africa for medical attention, later on I saw another tweet saying that he had not yet left Malawi, but would shortly be departing. After a while, I gave up trying to find out a relevant source who could confirm whether or not Mutharika had actually left Malawi. Tweets that I had read, well, at that moment, never mentioned that he went in to cardiac arrest. Nothing was mentioned about where exactly he was. Nothing was confirmed. At midnight, I searched again and followed updates on his condition, still nothing was confirmed. I found it highly frustrating not knowing what the real story was, and even more I didn't know what or who to believe with conflicting reports.

With the stepping down of the president of Mali, I however found out while watching television and turned to the social network to read how people were reacting to the news. There was however no conflicting reports around this matter, but it was interesting to see how it was reported. I believed the story more after seeing it on TV, rather than on Twitter. I did however find out on Twitter when the interim president would be sworn in.

Another piece of news that really boggled me was that of Robert Mugabe. There were too many mixed reports on Twitter, which led me to believe that it was just another hoax doing its rounds. From Tweets of the president on his death bed - to receiving urgent medical attention - to him on a private visit to arrange his daughter's studies in Singapore, I really didn't know what to believe. This went on for several days. With recent reports of the presidents' health, it wasn't easy to believe which report had the actual facts, although the Zimbabwean government dismissed reports that Mugabe had been hospitalised during his trip. It was only when I had seen footage of him back in Zimbabwe did I believe that he was well.

I've come to realise that you cannot believe everything and anything you read on social media. When it comes to breaking news, which is often instant (if you're on Twitter), how do you really know that the facts presented are credible?

In news this week: in Malawi, Patricia Kaliati is fired as Information Minister and CEO of MBC; The Daily Times urges the new president, Joyce Banda, to turn MBC into a state broadcaster and the Nigerian internet community has plans to gather information on the history of the internet in the country.

Have a great week!

Evan-Lee Courie @evan1985

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Today's top stories


Editorial news

Magazines


KENYA
New magazine highlights film industry
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Media


MALAWI
Turn MBC to public broadcaster - Banda told
[Gregory Gondwe: @Kalipochi] Malawi's daily newspaper, The Daily Times has told newly instated president Joyce Banda to change the status of Malawi Broadcasting Corporation (MBC) from being a state broadcaster to a public broadcaster. Read more >>

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SOMALIA
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Online Media


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Social media activism takes root
[Katie Lin] As Malawians celebrate Joyce Banda's appointment as president on sites, like Facebook and Twitter, the increased use of social media in Malawi comes full circle as her new government takes office. Read more >>

Research


AFRICA
Nigeria seeks input on history of internet
It has been disclosed that the Nigerian internet community has commenced plans to gather information on the history of the internet in the country. Read more >>

Retail


AFRICA
Carlson Rezidor strengthens African presence
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Sponsorship


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Airtel to sponsor Africa Movies Academy Awards
Airtel Nigeria been unveiled as the official sponsor of the African Movies Academy Awards (AMAA), scheduled to take place on 22 April 2012 at the Expo Hall of Eko Hotel and Suites, Lagos. Read more >>


International
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Christiane Amanpour returns to CNN Worldwide
ATLANTA, US: Christiane Amanpour will host a new daily foreign affairs program on CNN International that will launch today, Monday, April 16, it was announced today. Beginning with the program's launch, the 30-minute daily broadcast of Amanpour, will air weeknights at 3pm, and replay at 5pm. All times are Eastern (6 hours behind South Africa time). Read more >>

BELGIUM
EU alcohol beverage producers agree to common marketing standards, reinforced self-regulation
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Government
SOUTH AFRICA
US union aided Saccawu's Wal-Mart fight
A United States union paid legal fees for a local union to fight US retail giant Wal-Mart's acquisition of local retailer Massmart, according to a report on Wednesday. Read more >>

SOUTH AFRICA
More consultation on Pretoria name change
[Nthambeleni Gabara] Arts and Culture Minister Paul Mashatile says there should be one more consultation process on the Tshwane/Pretoria name change issue. Read more >>

SOUTH AFRICA
Saldanha exports reach record 5.8 Mt in March
SA's bulk export volumes rose by 20.8% in March from February after having dropped by 21.2% in February from January as mostly iron ore exports out of Saldanha surged by 127.6% month on month (m/m) to a record 5.85 million tons (Mt), Transnet National Ports Authority data showed on Wednesday. Read more >>

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Motoring
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Ultimate millionaire's attack missile
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Travel
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Grootbos... getting away from it all
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BizLounge
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Ruby Wax - Lost It!
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