19 Mar 2012

Africa | Marketing & Media

 
www.continentaloutdoor.com

For the better...

Last week I mentioned that media freedom in parts of Africa is still an ongoing battle. Following MISA-Malawi's response on recent incidents, the chairman of the Malawi Chapter of the Media Institute of Southern Africa, Anthony Kasunda, has since received threats over the chapter's stance on the Malawi government's repeated attacks on the media. While Malawi police were called to protect journalists and the public who are receiving threats from unknown persons, police forces in Angola have reportedly raided a private newspaper and shut it down.
Acts such as these are instilling fear in members of the media and is thus a step back in the promotion of media freedom and freedom of expression. Just when will it end?

Earlier today, a trending topic on Twitter (#timesafrica) caught my eye. I suddenly followed the conversation to see what it was all about. It appeared to be The Times's CEO Summit Africa, currently taking place in London. Various topics and issues were brought up. Tony Blair, who addressed the summit, said the continent is changing for the better, adding that "perceptions of Africa are also changing for the better".
In order to change some of these perceptions that the globe have of Africa, A24 Media and CCTV Africa partnered to produce a documentary series titled, 'Faces of Africa'.

In other news this week: Media in Uganda have been urged to be more professional in reporting on current affairs; Communications Commission of Kenya responds to issues of broadcasting frequencies; MD of M-Net Africa makes it to the WEF's Young Global Leaders for 2012 list; and there has been an increase of entries for the African Movie Academy Awards.

Here's to a great week!

Evan-Lee Courie @evan1985

Responses to this column welcomed in our online editor's column archive. Send all your Africa marketing news to africanews@bizcommunity.com and opinion pieces to contributors-africa@bizcommunity.com, also take a look at our guide "How to contribute to Bizcommunity, from op-ed pieces to news". Follow Bizcommunity on Twitter @Biz_Africa and join our Facebook page.

Today's top stories


Editorial news

Advertising


NIGERIA
Lack lustre campaigns are bane of advertising
[Raheem Akingbolu] The Nigerian advertising terrain is currently undergoing a serious setback as a result of unethical practices and poor creative works, which is making it difficult for ad copies from the market to compete on the global stage. Read more >>

Branding


ZIMBABWE
Ncube urges use of social media to grow brands
[Fortune Moyo] Alpha Media Holdings chairman Trevor Ncube has challenged the business community to embrace various social media available to improve their business brands. Read more >>

Events & Conferencing


AFRICA
Mobile Money Africa returns
South Africa is not only a competitive mobile money market, but is a good representation of the different business models that are transpiring from banks, mobile network operators, third party operators, social media and online retailers and payment providers. This is according to Sonum Puri, programme director of Mobile Money Africa, an annual industry gathering on the continent, taking place on 15-16 May 2012 in Johannesburg, South Africa. Read more >>

Exhibitions & Events


SOUTH AFRICA
BRICS Forum at AB7, SAITEX
The inaugural BRICS Africa Export Import Forum, an event designed to keep importers and exporters abreast of the changing dynamics of international trade, will take place alongside Africa's Big Seven (AB7) Food and Beverage trade exhibition and SAITEX on 15-17 July 2012 at the Gallagher Convention Centre, Midrand. Read more >>

Media


AFRICA
Doing media business in Africa, the colourful continent
[Celia Collins] Africa is often perceived as being aggressive and unstable, with only the bad aspects highlighted. Many South Africans seem reluctant to get involved up north. Celia Collins is one of the few South Africans in this industry who understands media on the African continent. She gives insight into the state of play. Read more >>

Mobile


DEM. REPUBLIC OF THE CONGO
Congo fixer wins success-fee claim against Vodacom
Vodacom has been been ordered to pay a politically connected fixer US$21m (R159m) this week by a court in the Democratic Republic of Congo (DRC), but the episode could end up costing the mobile operator almost twice that amount. Read more >>

Production


AFRICA
CCTV Africa launches Faces of Africa
A24 Media have announced a partnership with CCTV Africa, China Central Television's news productions center which launched in Kenya in January 2012 which focuses on African news and perspectives, to produce 20 documentaries for the CCTV series "Faces of Africa". [video] Read more >>

Research


UGANDA
Research backed media buying key to marketing success
[Walter Wafula] Often, advertising and marketing managers in developing countries practice shadowboxing when it comes to buying media. Their advertising decisions are informed by hearsay and past marketing success. Read more >>

SOUTH AFRICA
Bizcommunity.com wants to get in your head
Starting today, Monday, 19 March 2012, we invite all our Bizcommunity.com readers to complete our reader survey so that we may understand your needs and continue to be your no. 1 source of daily B2B news and information. The first 1000 readers who complete the survey will each receive a one-month subscription to iPad-only daily magazine iMaverick. Read more >>

TV


KENYA
CCK's responds to issue of broadcasting frequencies
The attention of the Communications Commission of Kenya (CCK) has been drawn to media reports attributed to one of the mobile operators in the country calling for the surrender of assigned broadcasting frequencies on the 700MHz band to mobile operators and other service providers for use in the deployment of 4G services (i.e. superfast mobile broadband/Internet services). Read more >>


International
UNITED KINGDOM
New edition of FIPP World Magazine Trends launched
LONDON, UK: If you need to know everything there is to know about the global magazine media market, then FIPP reckons you will need to know that the new edition of FIPP World Magazine Trends 2011/12 is now available! Read more >>

UNITED STATES
International AME Awards announces 2012 Winners
NEW YORK, US: The International AME Awards, now in its 18th year of honouring The World's Best Work in Advertising and Marketing Effectiveness, has announced the 2012 competition award winners. Read more >>

More International...


Government
SOUTH AFRICA
Gauteng e-tolls necessary - Zuma
President Jacob Zuma says the implementation of the e-tolling system on Gauteng's main freeways is necessary for the economic development of South Africa. Read more >>

SOUTH AFRICA
Traffic officials to be out in full force this Easter
Traffic officials will be out in full force across the country to ensure that the high accident rate normally associated with the Easter long Weekend is minimised. Read more >>

More Government news...


Motoring
SOUTH AFRICA
Three steps closer to motoring heaven
[Henrie Geyser: motoring editor] BMW has taken another stride closer to premium sedan heaven with its new 3 Series launched in South Africa this week. The outgoing model was already the best driver car in its class but the latest version is an even more pleasing mix of Levi and Hugo Boss. Read more >>

More Motoring news...


Travel
SOUTH AFRICA
Travelling? Make sure you have insurance
[Hanri Pretorius] When you're planning an overseas holiday, insurance is usually the last thing on your mind: but travelling without proper insurance can leave you and your family destitute if anything happens. Read more >>

SOUTH AFRICA
Get hooked on fly-fishing
Leave the stresses and the strains of city life behind you and head to the majestic mountains of the Drakensberg. At ZuluWaters Game Reserve in the charming Midlands of KwaZulu-Natal, you can marvel at the wonders of the wilderness, stay in supreme luxury and unsurpassed comfort and experience exciting fly-fishing safaris in the historic Bushmans River. Read more >>

More Travel news...


BizLounge
SOUTH AFRICA
Top restaurants and chefs at the Taste of Cape Town
Fourteen of Cape Town's finest chefs will be showcasing their signature dishes at this year's Taste of Cape Town at the Green Point Cricket Oval from 19 to 22 April, 2012. The public can sample the best that the city has to offer, and engage in a variety of complementary events. Read more >>

SOUTH AFRICA
A bite-sized RAMfest
[Jana van Heerden] The biggest news on the festival calendar is usually the announcement of the international acts for RAMfest. This year the change of set-up was the hot topic. The news that the three-day festival had been slashed down to a single day was greeted with abject horror in Cape Town, where it had always been a three-day event, although Bloemfontein and Port Elizabeth were thrilled to be invited to the party alongside Durban and Joburg. Then the announcement of the United Nations of international line-ups brought the focus right back to the music. Read more >>

More BizLounge news...


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