7 Nov 2011 |
Africa | Marketing & Media |
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Marketing & Media, Advertising, Branding, Cinema, CRM, CSI, Design, Digital, Direct Marketing, Education & Training, Events & Conferencing, Exhibitions, Magazines, Marketing, Media, Mobile, Newspapers, Online Media, Out Of Home, PR & Communications, Printing, Production, Promotions, Radio, Recruitment, Research, Retail, Sales, Sponsorship, Trends, TV, Youth Marketing
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AfricaCom takes place this weekAfricaCom, reportedly the largest communications conference and exhibition on the continent with the gathering of over 5 000 telecoms decision-makers and key players, takes place this week. Starting on Wednesday 9 November until Friday 11 November 2011 at the Cape Town International Convention Centre, South Africa, the event focuses on issues concerning the future of digital in Africa. As part of the conference, the 4th AfricaCom Awards, which acknowledges the growth and importance of the telecoms and digital sectors across the African continent, will take place at a gala dinner on the Wednesday evening. Here is the complete list of finalists. At a 'Marketers' Night Out' in Kampala, Uganda last week, Wale Akinyemi, CEO of Power Talks Consultants urged marketers to be more innovative during tough times to enable their businesses to thrive, instead of pursuing bigger budgets to achieve their targets. Fireworks Advertising, a communications consultancy based in Uganda, emerged as the overall winner at the 2011 PRAU Excellence Awards in Kampala on Friday, 4 November 2011. In just a few weeks, the inaugural Forbes Africa Person of the Year will be announced. The top five candidates include: president of Liberia, Ellen Johnson Sirleaf; former president of Cape Verde, Pedro Veron Pires; founder and president of Dangote Group, Aliko Dangote; governor of the Central Bank of Nigeria, Sanusi Lamido Sanusi; and the late Professor Wangari Mathaai. May the best candidate win! The battle of media freedom continues as Angolan journalists are targeted by the government and in the DRC, journalists are being harrased in the build-up to the upcoming elections. Here's to a great week! Evan-Lee Courie ( @evan1985) Responses to this column welcomed in our online editor's column archive.Send all your Africa marketing news africanews@bizcommunity.com and opinion pieces to contributors-africa@bizcommunity.com. Follow Bizcommunity on Twitter @Bizcommunity and join our Facebook page. Today's top stories
Special focus on media freedom
[Theresa Mallinson] As the Democratic Republic of Congo's 28 November election date draws closer, intimidation of journalists is escalating. NGOs Reporters Without Borders and Journaliste en Danger are sufficiently concerned about the situation to write an open letter to officials, asking them to secure the safety of journalists during the election. Read more >>
Advertising
[Herman Manson: @marklives] The revolutions that have been sparked in the Middle East since the start of the year may have faded in the minds of many Western media consumers but it was still very much on the minds of local speakers at the MEA (Middle East and Africa) region Microsoft Advertising Imagine Istanbul 2011 conference that took place last week in Istanbul, Turkey. Read more >>
MetropolitanRepublic, a South African-based advertising agency which opened its doors in Kampala, Uganda, seven months ago, recently spread its coverage into Sub-Saharan Africa. Read more >>
Branding
[Marcela Ospina] My line of work entails keeping close track of cultural trends in the digital technology field. The trend I've picked on this occasion points to a common behaviour amongst mobile Internet users - their reluctance to produce and manage their own online content. So how may brands use this insight to improve their social media strategies? Read more >>
Media
Newspapers
![](https://biz-file.com/c/1111/86696.jpg) Southern Africa's premier paper, The Southern Times, a joint venture between Zimbabwe Newspapers (1980) Limited and New Era of Namibia, was officially relaunched on Thursday, 3 November 2011, in Harare, Zimbabwe. Read more >>
Online Media
[Simon Allison] Kenya has taken to the Twitter to publicise its invasion of Somalia, judging that 140 characters is exactly enough to warn innocent Somalis of their impending doom. Read more >>
PR & Communications
[Walter Wafula] Fireworks Advertising, a communications consultancy emerged as the overall winner at the 2011 PRAU Excellence Awards in Kampala on Friday, 4 November 2011. Read more >>
[Thabani Khumalo] Communication can facilitate and accelerate development by encouraging and consolidating dialogue, debate and consensus, which ultimately strengthen democracy, development and delivery. Furthermore, it can give a voice to the poorest masses, thus enabling them to articulate their own development challenges, opportunities and aspirations. Read more >>
Production
![](https://biz-file.com/c/1111/86670.jpg) Anti-poverty campaign group ONE, last week launched a short film titled 'The Untold Story: Hope in Ethiopia' about the food crisis in the Horn of Africa as part of its Hungry No More campaign. The film, a result of the collaboration with African production company A24 Media, focuses on the untold story of the food crisis that is gripping the region. Read more >>
Research
InMobi, the independent mobile ad network, has released its 3rd Quarter 2011 edition of the InMobi Mobile Insights report that provides insights on mobile advertising trends on the continent. Read more >>
![](https://biz-file.com/c/1111/86707.jpg) BEIJING: CHINA: Nescafé is the leading coffee brand in China. It enjoys high brand awareness in top tier cities and a 75% nationwide market share. However, despite success within the coffee segment, this doesn't mean a great deal in a nation of tea drinkers. Read more >>
[Mintel Oxygen reports] LONDON, UK: While social networking sites have, for many, become an integral part of our daily lives - it appears that it is not only adults using them to keep up with the latest trends. Indeed, in a new report looking at British children in 2011, Mintel finds that half of all children aged 7-12 visit social networking websites - and nearly half (49% or an estimated 0.97 million) of those who do, go on Facebook 'every day'. Read more >> More International news...
SOUTH AFRICA Whisky Live Festival - Cape Town
![](https://biz-file.com/g/1111/25374.jpg) More
[Brian Berkman: contributing editor, travel] When Cape Town's first dry hotel opened, under The Coral International brand, the idea that a hotel would survive without serving alcohol, was much discussed. Whatever the reason for the change, the property owner appointed Hilton Worldwide to manage the site. Read more >> More Travel news...
[Eugene Yiga] Heads you live, tails you die. That pretty much sums up the fate of Adam Lerner (Joseph Gordon-Levitt), a 27-year-old radio producer who seems to be living the good life. After being checked out for back pain that he thought just resulted from too much running through Seattle's streets, his aloof oncologist gives him even more painful news. He has a rare form of cancer in his spine. His chances of survival? About 50/50. Read more >> More BizLounge news...
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