21 Oct 2011

Africa | Marketing & Media

 
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Today's top stories


Editorial news

Marketing


AFRICA
DHL Express launches campaign across Africa
The words, "Aint no mountain high enough" from the popular song has become the anthem to 100 000 employees at DHL Express as they launch their latest global advertising campaign, The International Specialists, across markets in Africa. [video] Read more >>

Special focus on media freedom


MAURITIUS
Govt jails journo for contempt of court
Authorities in Mauritius yesterday, 20 October 2011, imprisoned a journalist for contempt of the Supreme Court and levied two fines over coverage of a case, according to journalists and news reports. The Committee to Protect Journalists condemned the sentences. Read more >>

Advertising


SOUTH AFRICA
Moving, colourful ads, gifts grab attention
New ads capture South Africa's sense of humour and community spirit with Capitec Bank capitalising on the recent bike/buck incident and the Dulux dog leading the community in renovations, while KFC handed out umbrellas to surprised commuters caught in the first Highveld rains. [video] Read more >>

Digital


NIGERIA
Airtel's CEO calls on a National Policy on Communications
Rajan Swaroop, CEO and managing director of Airtel Nigeria, has called on the Federal Government to issue a National Policy on Communications (NPC) that incorporates government's commitment and resolve towards the development of broadband in the country. Read more >>

Media


AFRICA
International: 50/50 campaign needs to extend to Nobel Prizes
[Saeanna Chingamuka] The recognition of three women in the Nobel Peace Prizes announced earlier this month came as a welcome variation to the long list of male names, but it also begged the question why women so rarely get the prize, and why when they do, they have to share it. Read more >>

PR & Communications


SOUTH AFRICA
[The ready-made feature I] Opinion pieces make your client shine
[Vanessa Clark] In my opinion (sorry!), opinion pieces should always be an essential part of any PR campaign. But today, more than ever, with newsrooms under so much strain and more and more companies clamouring for your audience's finite attention span, they are an essential part of the mix. In a series of three articles, I take a look at some sure-fire ways to get your client or company's opinion piece placed. Read more >>

Research


AFRICA
Malawi slips on world economies
[Gregory Gondwe] In the 'Doing Business 2012 Report' released on 20 October 2011 by the World Bank, it was revealed that Malawi has slipped to position 145 of 183 economies. The release says the slip comes even when Malawi has managed two reforms in getting credit and resolving insolvency. Read more >>

AFRICA
Visa confirms economic growth, integration in EAC countries
The five East African Community (EAC) countries of Burundi, Kenya, Rwanda, Tanzania and Uganda are benefiting from higher levels of economic growth and greater economic integration, as borne out by statistics released by global payments technology company Visa Inc. Read more >>

SOUTH AFRICA
IBM study indicates marketing executives not prepared for market changes
The 2011 IBM Global Chief Marketing Officer (CMOs) study of more than 1700 CMOs from 64 countries (including South Africa) and 19 industries reveals that most marketing organisations feel ill prepared to manage the change in the way they engage with their customers, recognising that a critical and permanent shift is occurring. Read more >>

AFRICA
PwC offers reliable African salary surveys
As South African and international companies expand their geographic footprint, the demand for local and international skills rises. But how would companies remunerate employees at market-related salaries without having market-related statistics? Read more >>


International news
SOUTH KOREA
Samsung celebrates 30 million global sales of Galaxy S, Galaxy S II
SEOUL, SOUTH KOREA/JOHANNESBURG, SA: Samsung Electronics Co., Ltd, a leading mobile handset provider, has announced that its Samsung Galaxy S and Galaxy S II smartphones have achieved a combined total of 30 million global sales. Read more >>

UNITED STATES
US social networking on-the-go
RESTON, US:- comScore, Inc has released results of a study on mobile social media usage based on data from its comScore MobiLens service, which showed that 72.2 million Americans accessed social networking sites or blogs on their mobile device in August 2011, an increase of 37% in the past year. Read more >>

UNITED STATES
Global advertising spend up 5.7% in Q2 2011
NEW YORK, US: Despite overall growth of 5.7% for the advertising industry in Q2 2011, adspend fell in nearly half the world's key markets in the second quarter of this year as economic concerns continued to impact the advertising industry, according to Nielsen's quarterly Global AdView Pulse report released recently. Read more >>

MALAYSIA
Amazing you
More International news...


Travel
SOUTH AFRICA
Southern Sun concierges hold the coveted Golden Key!
Southern Sun is successfully working towards its goal to be the leading hotel group in Africa! Currently Southern Sun has 4 concierges, or guest relations managers, who have been accepted into the coveted Society of the Golden Keys. Read more >>

More Travel news...


Sport
NEW ZEALAND
NZ set to reap millions from RWC final weekend
WELLINGTON, NEW ZEALAND: New Zealand stands to reap a US$62.8 million* windfall from the Rugby World Cup 2011 final weekend, according to MasterCard Research. Read more >>

More Sport sport...


BizLounge
SOUTH AFRICA
Seether to headline at Cape Town Bike Festival
International rockers Seether will be the headline act at the Cape Town Bike Festival, which takes place at the Cape Town Stadium from 16 to 18 December, 2011, the organisers have announced. Read more >>

More BizLounge news...


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Quotes
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