3 Aug 2011

Africa | Marketing & Media

 

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Today's top stories


Editorial news

Marketing


AFRICA
What personal branding and marketing is not
[Donna Rachelson] Since writing my book, Branding & Marketing YOU, I've come to realise that there is a lot of confusion about what the term "personal branding" actually means. There are many misconceptions floating about and I'd like to clear a few of them up, which is why I've put together this list of four things that personal branding is not. Read more >>


Advertising


AFRICA
TBWA Africa Conference addresses changing face of African consumer
JOHANNESBURG: The fifth annual TBWA Africa Conference was held in Sandton, Johannesburg late last week. TBWA's head of strategic planning Mariska Oosthuizen's presentation on "The changing face of the African consumer" focused on market and consumer trends in a rapidly evolving and changing Africa. Read more >>


CSI


AFRICA
Vodacom responds to famine in Somalia
In response to recent reports by the United Nations on the famine crisis in Somalia, Vodacom launched earlier this week a donor relief campaign called "Relief for Somalia" that enables its customers to donate via SMS. Read more >>


Mobile


AFRICA
Applications for mLab SA membership now open
Mobile developers and entrepreneurs with a start-up business, organisation or mobile ideas are invited to apply to become members of mLab Southern Africa, a new incubator for entrepreneurs and innovators with a focus on mobile technology. Read more >>


AFRICA
Airtel Nigeria extends offer to postpaid customers
LAGOS: Telecommunications services provider, Airtel Nigeria recently extended its Big Family Offer to postpaid customers as well as high-network individuals as it shifts to empower Nigerians to access innovative telecoms solutions at affordable rates. Read more >>


Online Media


AFRICA
A24 Media re-launches website
A24 Media have re-launched its newly designed website. The new website includes features such as advertising, a photography archive and media sales. It also introduces its new project "Africa: What's Your Story", an online social platform that seeks to give Africans a voice and promote transparency and accountability. Read more >>


Recruitment


SOUTH AFRICA
International adland recruitment consultancy opens in Jozi
[Herman Manson: @marklives] Fabric, an international recruitment consultancy focused on the media and marketing sectors, has opened its doors in Johannesburg under the leadership of Jacqueline Rose. Fabric also has offices in London and Dubai. Read more >>


Retail


AFRICA
USAID, partners boost ECOWAS trade liberalisation scheme
ABUJA: Two pilot Border Information Centres, an initiative by the USAID West Africa Trade Hub, will be launched on Thursday, 4 August 2011 in Aflao, Ghana and Kodzoviakopé, Togo as a contribution to the implementation of the ECOWAS Trade Liberalisation Scheme (ETLS). Read more >>


AFRICA
Infrastructure, trade-related market access research needed for development - experts
NAIROBI: Experts on infrastructure and market access have called on research organisations including the Forum for Agricultural Research in Africa (FARA) among others, to engage in evidence-based infrastructure and trade-related market access research to support rural development in Africa. Read more >>


TV


AFRICA
African league football now available on MultiChoice
[Carole Kimutai] Subscribers to DStv Access, Family and Compact bouquets across Africa can now watch African league football matches on SuperSport. Viewers are able to watch selected live soccer games with effect from Monday, 1 August 2011 following the launch of SelectSport. Read more >>



International news
SINGAPORE
Festival of Media Asia 2011: Call for entries
SINGAPORE: The organisers have announced the launch of The Festival of Media Asia Awards 2011 and are now calling for entries. Read more >>


UNITED STATES
Here's an idea... New book celebrates creativity in business
NEW YORK, US: The Creative Business Idea Book from Euro RSCG Worldwide sets out to explore the vital role of creativity in business success, drawing on global case studies to reveal the thinking behind the biggest and best ideas. Read more >>


UNITED ARAB EMIRATES
Corporate spies in Chevy chase
More International news...


Motoring
SOUTH AFRICA
Behind the wheel this holiday weekend? Drive properly
The statistics on distracted driving are startling. In the United States, for example, the US Department of Transportation statistics indicate that in 2008 nearly 6000 people died and more than half a million were injured in crashes associated with driver distractions of all types. And even though this article relates to the US, it is relevant here in SA. Read more >>


More Motoring news...


Sport
SOUTH AFRICA
Counterfeiters target cyclists
Consumers looking to purchase a bicycle are being advised to check that they receive the equipment on which they spend their hard-earned cash. Read more >>


More Sport sport...


Jobs offered

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New events to diarise

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Quotes
"Social media is like a snowball rolling down the hill. It's picking up speed. Five years from now, it's going to be the standard. (via Mirna Bard)" - Jeff Antaya


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New people on biz

nonhlanhla tshabalala
Admini
Abigail Titus
Events co-ordinator at Cape Chamber of Commerce
Donna Rachelson
Founder of Donna Rachelson Branding & Marketing
Gillian Scott
Print Consultant at Paarl Media KZN
Pamela Naidoo
Financial Advisor at DNP Financial
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