15 Jul 2011

Africa | Marketing & Media

 

www.continentaloutdoor.com

Today's top stories


Editorial news

Special focus on media freedom


EAST AFRICA
DRC's Kabila government bans broadcaster favourable to rival
NEW YORK: The Committee to Protect Journalists has condemned the Democratic Republic of Congo's ban of a private broadcaster favourable to opposition presidential candidate Etienne Tshisekedi. The blocking and ban of the broadcaster since Saturday, 9 July 2011, is in violation of the country's press laws. Read more >>


Digital


AFRICA
Thoughts on Google+ by the world's social media gurus
[Martin Carstens] Google+ is still new to the field, but it's already shaping up to be Google's most successful social media effort to date. While some have relegated Google+ to suffer the same fate as the company's other recent failed social media efforts Buzz and Wave, the consensus among the tech industry's top pundits, critics and journalists has been positive. Read more >>


AFRICA
Media industry 'failing' on digital distribution
The media and entertainment industry is ill-prepared to take advantage of the opportunities presented by the digital distribution of content, according to a new study by Accenture, the global management consulting, technology services and outsourcing company. Read more >>


Education & Training


UGANDA
Uganda: Journalists to get tips on covering IP issues
[Walter Wafula] Journalists in Uganda have an opportunity to strengthen their ability to report on the international and national laws and policies relating to intellectual property issues in the world. This follows the introduction of a media training programme on Intellectual property (IP) and its impact on human rights, by the Centre for Health, Human Rights and Development (CEHURD) in Uganda. Read more >>


Out Of Home


KENYA
Posterscope Worldwide opens office in Kenya
Out-of-home media agency Posterscope Worldwide earlier this week launched its Nairobi office which will also act as the headquarters for the greater East African region. Kenya is the 23rd market globally that Posterscope is venturing into and the second after South Africa in sub-Saharan Africa. Read more >>


Research


AFRICA
Africans optimistic about the future
[Janice Roberts] The people of the African continent are optimistic about the future and are proud of their achievements and their sometimes iconic leaders. This is according to Clint Rynners, Eurasia Africa Group Knowledge and Insight manager of Coca Cola, who was speaking this week at a conference organised by IHS Global Insight on Africa's economic outlook. Read more >>


Retail


AFRICA
Standard Bank tops new African rankings table
JOHANNESBURG: Standard Bank has again been named Africa's top bank in The Banker magazine's 2011 rankings of the world's top banks by their Tier 1 capital. Standard Bank rose from 106th place to 94th place in The Banker's list of 1000 top banks in the world. Read more >>


AFRICA
'African consumer market offers opportunities'
[Janice Roberts] The growing African consumer market offers unique opportunities in Africa, according to Chris Gilmour, an investment analyst at Absa Investments, who was briefing the IHS Global Insight conference held in Johannesburg on Tuesday (12 July 2011). Read more >>



International news
UNITED KINGDOM
55% of digital marketers don't know which words gain optimum returns campaign-wise
LONDON, UK: A survey on the current state of natural search (search engine optimisation, SEO), paid search (pay-per-click, PPC) and social media integration conducted by Hydra, a provider of software-as-a-service (SaaS) marketing technology, reveals the following... Read more >>


UNITED STATES
comScore Smart Lift Attribution Model brings the science of attribution to brand measurement
RESTON, US: comScore has announced the launch of the comScore Smart Lift Attribution Model, a breakthrough methodology that is designed to bring the science of attribution to brand measurement. Read more >>


More International news...


Company news

Out Of Home


SOUTH AFRICA
Billboards go wireless! - Alliance Media
Alliance Media has inserted a 3G dongle into some of their billboard sites in Kigali, Rwanda. The project is the brainchild of Nina Ndabaneze, Marketing Director of Tigo, Rwanda. Read more >>



Travel
SOUTH AFRICA
Bushmans Kloof spa recognised with industry award
The spa at Bushmans Kloof Wilderness Reserve and Wellness Retreat has been named among South Africa's finest spas in the 2011 Les Nouvelles Esthetiques Spa Awards. Read more >>


SOUTH AFRICA
Etihad to increase services to Erbil
Etihad Airways, the national airline of the United Arab Emirates, will double its flights from Abu Dhabi to Erbil, Iraq, at the beginning of September. The current twice-weekly service will increase to four services per week, complementing Etihad's daily operation to its other Iraqi destination, Baghdad. Read more >>


More Travel news...


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Quotes
"An old adage has it that a picture is worth a thousand words. But research across many countries has taught us that the opposite is also true. One word can be worth a thousand pictures. The trick in advertising global brands is in finding the few pictures from those thousand that consumers everywhere can agree mean the same thing. (via Warc)" - Charles Young


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New people on biz

Erik Warburg
MD at Posterscope South Africa
Richard Waller
Business Development Executive at Ensight
Rob Luce
Producer, engineer, musician at The Cooler
Diaspora Magazine
Sales & office Manager at Feminar
Seipati Motswatswa
Database administrator at I-Net Bridge
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