4 Jul 2011 |
Africa | Marketing & Media |
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Marketing & Media, Advertising, Branding, Cinema, CRM, CSI, Design, Digital, Direct Marketing, Education & Training, Events & Conferencing, Exhibitions, Magazines, Marketing, Media, Mobile, Newspapers, Online Media, Out Of Home, PR & Communications, Printing, Production, Promotions, Radio, Recruitment, Research, Retail, Sales, Sponsorship, TV, Youth Marketing
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Google releases Google+...on a leashLast week saw the launch of Google's much-anticipated social media platform, Google+. Uptake during its testing phase has been so high (probably mostly due to curiosity) that the online giant has had to limit user participation by restricting the number of invites sent out. After playing around with Google+ for a short while, I can tell you that the user interface is currently very basic and pretty simple to navigate. Will the new platform be any competition for Facebook? Probably not, as Mark Zuckerburg's baby today sits pretty on ±750 million active users; Twitter, on the other hand, could be under threat. For a "tentative analysis" on how Google+ may affect journalists, read Danny O'Brien's "Google+ for journalists at risk".Congratulations to Ugandan journalist Jackee Budesta Batanda who has been awarded the 2011-2012 Elizabeth Neuffer Fellow for her reporting on the attacks of women as "revenge crimes" and the targeted murders of albinos in Uganda. Another noteworthy African achievement of late includes the design and engineering of Africa's first Android-based tablet computer - straight out of Congo-Brazzaville!Here's to Africa's successes in 2011, and those who help put us on the map! Cheers, Sindy Peters ( @sindylp): Africa editor
Responses to this column welcomed in our online editor's column archive.
Send all your Africa marketing news africanews@bizcommunity.com and opinion pieces to contributors-africa@bizcommunity.com. Follow Bizcommunity on Twitter @Bizcommunity and join our Facebook page. Today's top stories
Special focus on media freedom
[Rowan Puttergill] Internet censorship is rife and it seems to be getting worse. This month, Reporters Without Borders ran an article about bloggers and human rights activists in Bahrain who have been given life-sentences for expressing their opinions online. This year alone, the site reports that 121 'netizens' have already been imprisoned around the world for reasons directly relating to their writing activities online. Read more >>
Digital
[Craig Wilson] Africa is getting its first Android-based tablet computer designed and engineered on the continent. No, the device isn't the brainchild of a company in Johannesburg or Cape Town. Rather, it's been developed in Congo-Brazzaville. Read more >>
Events & Conferencing
The SADC Summit will take place from 16-17 August this year in Luanda, Angola. This annual event provides an opportunity to profile the region as an entirety through the established SADC Summit Report. Read more >>
Media
[Gregory Gondwe] An assistant professor and director at the Institute for International Journalism at Ohio University's Scripps College of Communication, Dr. Yusuf Kalyango last week told a health and development communication workshop in Kenya that bad conditions that prevail in Africa are impeding the growth of African journalists. Read more >>
The International Women's Media Foundation has selected Jackee Budesta Batanda, a Ugandan journalist who has reported on the vicious acid attacks of women as "revenge crimes" and the targeted murders of albinos, as the 2011-2012 Elizabeth Neuffer Fellow. Read more >>
Online Media
[Danny O'Brien] When they're creating new features, software designers talk in terms of "use cases." A use case describes steps that future customers might perform with a website. "Starting a group with friends," would be a use case for Facebook. "Buying a book" would be case for Amazon's designers. Read more >>
Johannesburg-based ITNewsAfrica has entered into an agreement with MSN Arabia and MSN Maghreb to provide specific content that is relevant to their audience. Read more >>
PR & Communications
MUMBAI: The African Press Organisation (APO) announced recently the opening of offices in Mumbai, India. The APO now offers Indian companies investing in Africa the possibility to use APO's communication tools including press release distribution and virtual press conferences. Read more >>
Retail
BRUSSELS: EMRC International's annual AgriBusiness Forum will be held this year in Johannesburg, South Africa from 16-19 October 2011, hosting some of the sector's international experts, industrialists, financiers, donors and bankers, SMEs, small holders as well as international organisations and civil society partners. The forum aims to address current agribusiness issues, encourage dialogue and best practices and enable business partnerships for Africa's agri-food sector growth. Read more >>
Retail Banking Africa 2011 will take place 26-27 July in Johannesburg, South Africa. Senior experts from the retail banking industry will exchange business strategies and models on how to drive sustainability and generate new business by the banking of the un-bankable population. Read more >>
ROME: The United Nations has invited Italian agricultural businesses to invest in African countries. The topic was discussed at the Foreign Ministry on Friday, 1 July 2011, in a forum organised by the United Nations Industrial Development Organisation (UNIDO) in collaboration with the Ministries of Foreign Affairs and Agricultural Policy. Read more >>
MELBOURNE, AUSTRALIA: As a global sponsor of the McLaren Mercedes F1 Team, Vodafone enjoys exposure to millions of passionate racing fans worldwide. However, as the Australian F1 prepared to take place in Melbourne in 2010, Vodafone wanted to localise the event to connect with Australians. Read more >>
SANTIAGO, CHILE: comScore, Inc has introduced comScore Digital Analytix in Latin America. Read more >>
LONDON, UK: Hydra's One platform combines insights from natural search, paid search and social media to uncover opportunities digital marketers can apply to achieve optimal performance for digital spend. Read more >>
More International news...
[Henrie Geyser: motoring editor] June new vehicle sales were up 12.6% up on the same month last year and 8% ahead of last month according to figures released by the National Association of Automobile Manufacturers of South Africa (Naamsa). Read more >>
More Motoring news...
[Brian Berkman: contributing editor, travel] The Last Word portfolio of guest houses epitomises all that is good about the boutique travel experience. These homes-converted-into-deluxe-stays provide such a high level of warmth and personal comfort that I'm hard-pressed to rather opt for a large, even five-star hotel when a Last Word property is as convenient. Read more >>
More Travel news...
Jon Savage, this week, launches his weekly SA Music Industry Podcast - a guide and tool aimed at helping South African bands, artists and industry people understand more about the music industry. Read more >>
[Jordan Scott] I had thought myself not "the ballet type" being a rough and tumble kid and loving the script of a performance had me thinking that I would like it at most, but wouldn't find it extraordinary. However, I knew that the only way to find out would be to actually go. Little did I know I was completely mistaken as to how much I would actually enjoy it. Read more >>
More BizLounge news...
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