13 Jun 2011

Africa | Marketing & Media

 

www.continentaloutdoor.com

World Cup nostalgia

Around this time last year the 2010 FIFA World Cup was in full swing, vuvuzelas were blown from every direction, cars were dressed in the South African flag; we walked around with ridiculous looking arm-warmers and yet wore them with pride.

This past Saturday marked the kick-off of last year's World Cup - many still look back in nostalgia as productivity staggered and many spent an obscene amount of cash in order to watch the games, buy the memorabilia and share in the camaraderie and euphoria that swept South Africa and Africa.

#worldcupmemories continues to trend on Twitter in South Africa as Tweeple recall fond memories (and sometimes not so fond memories) of the biggest event hosted in Africa.

I miss the World Cup; my fondest memories are of the fanwalk - thousands of people trekking in full regalia, intermittently blowing their vuvuzelas, stopping at the top of the stairs to snap some shots of the throng of people making their way towards the Cape Town Stadium, and what a colourful sight it was!

Cheers, Sindy Peters (@sindylp): Africa editor

Responses to this column welcomed in our online editor's column archive. Send all your Africa marketing news africanews@bizcommunity.com and opinion pieces to contributors-africa@bizcommunity.com. Follow Bizcommunity on Twitter @Bizcommunity and join our Facebook page.


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AFRICA
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AFRICA
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AFRICA
Malawi: Airtel, ZBS start mobile news service
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Newspapers


AFRICA
Malawi: Government introduces tax on newspapers
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Retail


NIGERIA
Blue Label to terminate Nigeria activities
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MALAWI
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AFRICA
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International news
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First Kamel Shiaa Prize awarded to Iraqi journalist Maryam Mohammed Jaafar
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UNITED KINGDOM
Two thirds of consumers fail to click with unengaged social media advertising
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BizLounge
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SOUTH AFRICA
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Quotes
"Director to producer: "You know you've been working in TV to long when you walk into Walmart and see the security camera monitor by the door and think, 'They really need to white balance.'" (via Overheard in the Newsroom)" - OHnewsroom


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