6 Jun 2011

Africa | Marketing & Media

 

www.continentaloutdoor.com

Mobile, the way to go

According to research conducted by InMobi, 60% of African mobile web users are shopping via their mobile devices. This is a huge number considering there are 489 million mobile web users on the continent. If these figures aren't convincing enough for brands wondering whether or not to engage audiences via mobile, then consider that InMobi, an independent mobile ad network, now serves 4.2 billion impressions a month in Africa - an increase of 21% since January this year.

If you're looking to grow your business in Africa, it's a no-brainer; mobile is the way to go!


Responses to this column welcomed in our online editor's column archive. Send all your Africa marketing news africanews@bizcommunity.com and opinion pieces to contributors-africa@bizcommunity.com. Follow Bizcommunity on Twitter @Bizcommunity and join our Facebook page.


Today's top stories


Editorial news

Eventing


AFRICA
CNBC Africa, KPMG, GIBS partner for Africa Business Leaders Awards
Africa Business News (ABN) Events and CNBC Africa have announced the launch of the inaugural Africa Business Leaders Awards (ABLA), to be hosted in Johannesburg, South Africa, on 21 October 2011. CNBC Africa will be the official broadcast partner of ABLA, which aims to recognise the most prominent business leaders in Africa. Read more >>


Magazines


AFRICA
New African features 100 influential Africans
The June 2011 issue of pan-African magazine New African features its list of the top 100 influencers in Africa. Isha Sesay (Sierra Leone), Ferial Haffajee (South Africa), Tariq Ramadan (Egypt), Trevor Ncube (Zimbabwe), Ndesanjo Macha (Tanzania), Emna Ben Jemaa (Tunisia), Amadou Ba (Senegal), Branko Brkic (South Africa), Nduka Obaigbena (Nigeria) and Alain Foka (Cameroon) all feature under the media category. Read further on New African's influential Africans in the media.


Mobile


SOUTH AFRICA
[IMCC 2011] Mobile shopping goes wild in SA, Africa
[Issa Sikiti da Silva] At least 60% of African and 63% of South African mobile web users are using their phones to purchase goods, which include digital and physical goods, and entertainment tickets, according to a recent global study conducted by InMobi. The study's findings were released today, Monday, 6 June 2011, at the Integrated Marketing Communication Conference (IMCC) currently underway at the Hilton Hotel in Johannesburg. Read more >>


Production


AFRICA
MacMillan Publishers sells Uganda unit
[Walter Wafula] International publishing business MacMillan has sold the majority stake in MacMillan Uganda to Moran Publishers East Africa Limited. Annette Thomas, the CEO of MacMillan said the former MacMillan publishing unit will now trade as Moran Publishers Uganda Limited. Read more >>


Research


AFRICA
African mobile advertising market continues growth - InMobi
JOHANNESBURG: InMobi, the independent mobile ad network, has released its April 2011 Mobile Insights Report for Africa providing insights on mobile advertising trends on the continent. Data from the report shows that InMobi now serves 4.2 billion impressions a month in Africa, up 21% from 3.5 billion in January 2011. Read more >>


Retail


SOUTHERN AFRICA
Clicks Group opens in-store pharmacies in Swaziland
The Clicks Group have announced the opening of three in-store pharmacies with dispensaries and clinics in Swaziland - one of them in a new store. David Kneale, the Clicks Group CEO, was in Manzini's Bhunu Mall for the launch of the Clicks Pharmacies. Read more >>


MALAWI
Malawi: RBM issues postdated bank notes
[Gregory Gondwe] Traders and consumers were last week surprised to find that fifty kwacha bank notes that were purportedly meant to be circulated on 30 June 2011 were already on the market. The Reserve Bank of Malawi (RBM) confirmed that it has indeed released millions of 50 kwacha notes into circulation over one month ahead of due time. Read more >>


MALAWI
Malawi's budget to end forex woes
[Gregory Gondwe] Malawi's finance minister Ken Kandodo delivered the 2011/ 2012 budget speech last month, which aims at ending the forex shortage which has scared away investors and is threatening Malawi's economic growth. In the K307bn budget, Kandodo said government acknowledged the forex problems within the country. Read more >>


TV


AFRICA
MTV base launches mini-documentary series
JOHANNESBURG / LAGOS: MTV base today, 6 June 2011, launches its new mini-documentary series, Touching Base. The series aims to present a new generation of "Afro-cool" in African urban culture. The documentary series aims to highlight talented young individuals from Africa. Read more >>



International news
THAILAND
China's growth, and weakness, on show at IT fair
TAIPEI: More Chinese companies than ever took part in Asia's largest IT fair, which ended this weekend in Taipei, but their growing numbers could not disguise their lingering weaknesses, observers said. Read more >>


UNITED STATES
Apple poised to introduce iCloud
WASHINGTON: Apple chief executive Steve Jobs is taking a break from medical leave on Monday, 6 June 2011, to preside over the opening of the company's annual conference for software developers. Read more >>


AUSTRALIA
Murdoch's News Ltd set for Aussie paywall
SYDNEY: Rupert Murdoch's News Ltd is set to make readers of national broadsheet The Australian pay to read premium content online, a report said Monday. Read more >>


More International news...


Company news

Mobile


SOUTH AFRICA
Mi-Fone introduces super efficient, ultra low cost dual SIM handsets to African carriers - Mi-Fone Marketing
Mi-Fone (BVI) announces the launch of Mi-Fone low cost dual sim handsets to African carriers. The venture, powered by Mediatek chipsets, will ensure functionality for the emerging African market of mobile handset users. Read more >>



Travel
SOUTH AFRICA
Klein Collection launched
[Brian Berkman: contributing editor, travel] The Klein Collection was founded more than a year ago by two management consultants who travelled extensively and were constantly disappointed by the disconnect between what websites and brochures promised and what the properties delivered. Read more >>


More Travel news...


Sport
SOUTH AFRICA
Battle of the Giants
[Corné Krige] This weekend was one of many surprises in Super Rugby and a couple of so-called giants succumbed to the proverbial Davids of the tournament. The Stormers played against the bottom-of-the-log Rebels and the result was a forgone conclusion. Read more >>


More Sport sport...


BizLounge
SOUTH AFRICA
Dirty Skirts transitional phase sees them "Lost in the Fall"
[Sindy Peters: Africa editor] Strolling along the passage of the trendy Hello Computer offices, we admired the number of Loerie awards that David Moffatt and his team have accumulated over the years. We considered abducting a bird or two for our own mantelpieces, but better judgement won out in the end - and just in time too, as Dave rocked up ready to talk about The Dirty Skirts new album, "Lost in the Fall". Read more >>


SOUTH AFRICA
Delft Big Band musicians produce emotional experience at the 2011 Artscape Youth Jazz Festival
[Daphne Cooper] The Delft Big Band started three years ago as part of a programme to equip vulnerable youths with life skills. More than 100 learners from the community have participated in the programme and the more advanced musicians comprise the Delft Big Band. The band is directed by Ian Smith, a celebrated jazz performer and teacher who has poured his expertise into the band, with fantastic results. Read more >>


More BizLounge news...


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Quotes
"Today might be donut day for some people but for journalists it's doughnut day. (via Twitter)" - JournalistsLike


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