18 Apr 2011


www.continentaloutdoor.com

Take a page out of Ghonim's book

It seems like just the other day the people of Egypt were taking to Tahrir Square demanding the exit of their then president, Hosni Mubarak. One man however, really stood out from the crowd: Wael Ghonim - instigator of the uprising via Facebook. This Google executive, who's head of marketing for the MENA region, wasn't afraid to take a stand for the people and perhaps this is the kind of attitude needed from more business leaders.

Business leaders have just as big a role to play in society as governments do - sitting back and watching the chips fall as they may is unacceptable as their role, especially in developing countries, is pertinent in terms of investment and employment. Ghonim was recently on a panel at the IMF headquarters and openly reprimanded international institutions for supporting the Mubarak regime. Today the man is a hero who saw through the revolution with a firm stance. Many a business leaders could take a page out of his book.


Cheers, Sindy Peters (@sindylp), Africa editor

Responses to this column welcomed in our online editor's column archive. Send all your Africa marketing news africanews@bizcommunity.com and opinion pieces to contributors-africa@bizcommunity.com. Follow Bizcommunity on Twitter @Bizcommunity and join our Facebook page.


Today's top stories



Editorial news

Special focus on media freedom


WEST AFRICA
Senegal: Heavy fine, suspended jail sentence for journalist
DAKAR: A Dakar court late last week gave Abdou Latif Coulibaly, the editor of the weekly La Gazette, a three-month suspended jail sentence and fined him 10 million CFA francs (15,267 euros) for allegedly defaming a Senegalese businessman close to President Wade by accusing him of acting fraudulently in his dealings with the government. Read more >>

Advertising


UGANDA
SA's Metropolitan Republic silent on Uganda entry
[Walter Wafula] Metropolitan Republic, a South African-based advertising agency, is expected to open business in Uganda after securing advertising business from telecommunications company, MTN. Metropolitan is reportedly causing ripples in the market with the deal and its anticipated entry. Read more >>

AFRICA
Tickets on sale for 2011 Loeries
Tickets for The 33rd Annual Loerie Awards are on sale as of 12pm today, Monday, 18 April 2011. The festival weekend, hosted in Cape Town, will take place from 16-18 September. Tickets can be booked on the Loeries website via the new electronic booking system. Read more >>

Mobile


NAMIBIA
MTN Business partner with Standard Bank Namibia
NAMIBIA: MTN Business Namibia has been awarded the contract to deliver a fully-managed multi-protocol switch labelling (MPLS) network to Standard Bank's 115 sites in Namibia, including its business branches, all agencies, as well as all the bank's ATMs. Read more >>

AFRICA
Mobile technology for Africa
[Ray Maota] The University of Cape Town (UCT) and electronics giant Samsung have teamed up to develop unique mobile phone applications that will satisfy the needs of people living in Africa. The technology will be built in a multimillion-rand facility called the UCT Samsung Mobile Innovation Laboratory (SMILe). Read more >>

Online Media


EGYPT
Egypt Internet revolt star Ghonim chides IMF
WASHINGTON: The Google executive who became the hero of the Egyptian revolution cropped up at the pinnacle of international finance, chiding the elites for supporting strongman Hosni Mubarak. Read more >>

Promotions


MALAWI
Airtel partners Toyota Malawi in promotion
[Gregory Gondwe] Airtel Malawi has partnered with Toyota Malawi in what has been described as a grand promotion where the mobile company's subscribers are set to win 10 brand new Toyota pick-up vehicles and a grand prize of a Toyota Prado. Read more >>

Retail


AFRICA
Africa important in SA's Brics success: Davies
PRETORIA: South Africa's success as the new member of Brics will be determined by how Pretoria relates to the rest of Africa and how it will use its membership of the group to address critical issues facing the continent, says trade and industry minister Rob Davies. Read more >>

AFRICA
Pick n Pay badly needs a pick-me-up
[Adele Shevel] Pick n Pay's profit warning, which should be seen against a superior performance by its competitors, points to what some analysts have described as the worst period in the retailer's 43-year history. Read more >>


International news
UNITED KINGDOM
Ten ways to market your brand
[Nicholas Jervis] I do not believe that there is a more powerful form of advertising. Social media sites such as Twitter can be key to marketing your business, but unfortunately these are often overlooked. Below are my top ten tips on how to bring your business into the 21st century, using modern and effective marketing tools. Read more >>

GERMANY
GfK wins contracts for media research
NUREMBERG, GERMANY: Having been awarded the contract for measuring TV audiences in Portugal, GfK has successfully concluded two further contracts in the area of media research. GfK Ukraine has extended its contract for measuring audience ratings and in Belgium, GfK Audimetrie has won another contract for measuring radio audiences. The GfK Group also acquired all outstanding shares of GfK Skopje at the beginning of March. Read more >>

More International news...


Motoring
SOUTH AFRICA
AA's five golden safety tips
[Henrie Geyser: motoring editor] With just days to go before Easter weekend the AA has appealed to motorists to exercise extra vigilance during this period when the roads are exceptionally busy. Read more >>

GERMANY
Demand for higher quality sat navs and car radios
NUREMBERG, GERMANY: When it comes to equipping their cars with radios and satellite navigation devices, German motorists are gearing up. Demand is increasingly for devices that can play music directly from USB sticks or MP3 players. Read more >>

More Motoring news...


Travel
SOUTH AFRICA
Laborie luxury, going for a song
[Brian Berkman: contributing editor, travel] You can hardly swing a cat in Paarl and not hit a celebrated wine estate that's been there for 300 years. You have even less of a chance of finding one as fabulous as Laborie with accommodation that's available at R1040 a night for the two of you. Read more >>

More Travel news...


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Quotes
"Don't judge a book by its movie. (via Twitter)" - Steven Winterburn


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