Fans by associationCoca-Cola launched its Surprise your Senses campaign in Malawi over the weekend using music as a hook to attract teenagers and young adults into buying into the brand. They've used a similar approach in South Africa attaching the brand to music-related events such as the annual MyCoke Fest / Zerofest music festivals, as well as the talent search TV show, Coca-Cola Pop Stars. A brand can't really go wrong when aligning itself to music - music manages to cross cultural borders and unite fans. Seen to be supporting local African talent against a bombardment of international headliners, these brands, in a sense, gain respect from the locals. In South Africa a number of brands have gained a foothold in the "cool" local music scene including Levi's and Puma - and fans of the music, by association, become fans of the brand. As long as the relationship seems sincere, associating a brand with music can garner a whole new fan base - for both artist and brand. Play on, Sindy Peters (@sindylp), Africa editor
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Today's top stories
Special focus on media freedom
The World Association of Newspapers and News Publishers (WAN-IFRA) has called on governments across the Middle East and North Africa to seize a historic opportunity "to recognise and support the essential role a free and independent press must play in the democratisation process." Read more >>Marketing
BRUSSELS: The EMRC-AfDB Project Incubator Award will be presented during the AfDB-EMRC SME Forum to be held 6-7 June 2011 in Lisbon, Portugal. To encourage development, innovation and entrepreneurship among small and medium enterprises (SMEs) in all sectors of activity in Africa, the project with the greatest economic and social impact on local communities will be awarded US$15,000. Read more >>[Georgia Christian] So, you've done your homework, checked out the relevant stats and have happily concluded that email marketing offers you all the right things and suits your business needs perfectly. That's a decision well made, because even a decade on it still delivers one of the highest ROI's over any other e-marketing activity. Read more >> Branding
[Gregory Gondwe] Coca-Cola Malawi on Saturday, 9 Aril 2011, launched its 'Surprise your Senses' sampling campaign with music featuring some of Malawi's top modern music outfits. The launch took place in Blantyre at the Blantyre Sports Club. Read more >> Digital
PALO ALTO: Facebook on Thursday (7 April 2011) presented an internet-obsessed world with a gift; greener, cheaper data centres to more efficiently power online services. The social networking star custom-designed hardware, power supply, and architecture of a new US data centre that is 38% more power efficient and costs 24% less to build than the industry average. Read more >>Education and Training
[Walter Wafula] Journalists in East Africa can expect to acquire skills on reporting tax and governance issues in the region to stimulate debate on better policy actions and accountability. Panos East Africa, a regional information and communication organisation for development of non-governmental organisations, is planning a training programme on the topics. Read more >> Media
The Commonwealth Broadcasting Association (CBA) has announced the shortlist for its annual awards. To ensure that award recipients receive maximum recognition in their home territories, awards this year will be presented at CBA events regionally. Read more >>Newspapers
Jacob Mathew was elected on Friday, 8 April 2011, as the president of the World Association of Newspapers and News Publishers ( WAN-IFRA) by its general assembly of members, held during the its board meeting in Dublin, Ireland and on 6-7 April the association's Printing Summit in Mainz, Germany, reaffirmed print's vital role today and in the future. Read more >>Production
Organisers of Southern Africa's Travel and Tourism Film & Video Awards are calling for entries from southern African film and video makers as well as from travel and tourism product owners. The launch of the awards will take place 6-8 May 2011 at the Suncoast Casino in Durban, South Africa. Read more >>Retail
[Issa Sikiti da Silva] Many African countries boast vast scopes of arable land, but due to lack of financial resources, farming expertise and modern equipment, coupled with, among others, poor infrastructure, stagnant economy, red tape, unstable political environment, lack of sound investment policies, trade restrictions and state corruption, that land remains mostly unused, paving the way to a chronic problem of food security and riots. Read more >> CALABASAS, US: According to projections from Informa Telecoms & Media ( www.informatm.com), mobile telecom revenues will reach US$1.1 trillion* by 2015 with 40% of this figure (US$440 billion) coming from data services. The pressure on carriers to maximise returns from data revenues is therefore becoming intense. Read more >>LONDON, UK: The global advertising industry climbed out of recession last year and posted a 10.6% year-on-year increase to US$503 billion* based on published rate cards from the Global AdView Pulse, a new report released by The Nielsen Company. Read more >> More International news...
[Brian Berkman: contributing editor, travel] It's no fun being laughed at by other Africans. "We can tell who the South Africans are because they're too scared to leave their bags in the bus" the Shearwater Victoria Falls sales agent guffaws on board the airport transfer from Livingstone across the Zimbabwean border. Read more >> More Travel news...
[Ilse van den Berg] Good music, good people, good vibes and hands down the chillest acoustic music festival in the country. RAKA (Rivier @ Kam'Bati Akoestiek) certainly won a number one spot in my diary for next year. Read more >> More BizLounge news...
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