18 Oct 2010


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Keeping private, online

For some, privacy is a huge concern when it comes to their online profiles on the various social media platforms. The key is to either make sure that the platform you choose to use is serious about keeping your information private and that you choose the best privacy settings for you, or don't include your personal information online. It's difficult to keep a low profile on the internet, with social interaction moving heavily in that direction, but always remember what your parents and teachers taught you when you were a kid - be wary of strangers. Meeting strangers online can be even more deceiving than a face-to-face encounter because there's no room for your 'sixth sense' to come into play; always have your guard up.

According to Facebook, privacy is the number one most important thing for the company - I suggest we all make it our priority when socialising online as well.


Cheers, Sindy Peters, Africa editor
Responses to this column welcomed in our online editor's column archive. Send all your Africa marketing news africanews@bizcommunity.com.

Today's top stories



Editorial news

Digital


AFRICA
Google commits to making internet a part of everyday African life
[Jeremy Daniel] Nick Heller is responsible for New Business Development across Europe, the Middle East and Africa (EMEA) at Google. Based in Zurich, Switzerland, he focuses on new product incubation and exploratory efforts in technology, meta-data licensing, strategic partnerships, special projects, as well as alternative distribution models for existing and new business initiatives. Read more >>

AFRICA
Privacy a Facebook priority: director Zuckerberg
DUBAI: User privacy is the priority of internet social networking site Facebook, which has come under fire from users for its privacy settings, the company's director of market development said on Sunday (17 October 2010) in Dubai. Read more >>

EAST AFRICA
Altech casts eyes on Brazil, East Africa for growth
[Jana Marais] Technology group Altech is "keenly interested" in an acquisition in Latin America to expand Netstar, its vehicle-tracking and recovery operation, the most profitable subsidiary in the Altech group. Read more >>

Eventing


AFRICA
AiM 2010 begins this week
The 2010 Africa in Motion (AiM) Film Festival begins this week from 21 October to 5 November 2010 at Filmhouse Cinema in Edinburgh, Scotland, with screenings of over 70 films from 28 African countries. Read more >>

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Mobile


AFRICA
Mystery over MTN boss
[Thekiso Anthony Lefifi] MTN Group is keeping a lid on news about CEO Phuthuma Nhleko's replacement, despite major management changes ahead of his departure. Read more >>

AFRICA
Mobile phone penetration in poorest countries reaches 25%
A new United Nations report has revealed that mobile phone penetration in the poorest Least Developed Countries (LDCs) reached 25% in 2009. The figure is a significant increase compared to 2003, when the number of mobile phone subscriptions in LDCs was of only two per 100 inhabitants. Read more >>

Newspapers


AFRICA
Attracting youth readers - 2010 Readership Conference
According to the 2010 Newsroom Barometer survey, conducted by McKinsey and Co. and the World Editors Forum, chief editors worldwide cited declining interest among young readers as the greatest threat to newspapers in the future. There are those, however, that are succeeding with younger audiences. Read more >>

Online Media


AFRICA
IPS Africa launches new website
Inter Press Service (IPS) Africa has launched its new multimedia website to present the story of Africa's development. The website launch in Africa coincided with the International Day for the Eradication of Poverty, commemorated on 17 October 2010. Read more >>

TV


AFRICA
SuperSport extends Bundesliga Africa contract
The partnership between pan-African sports broadcaster, SuperSport and DFL Sports Enterprises has been extended for a further three seasons into 2015. According to SuperSport, the positive reponse from the African continent to the Bundesliga has resulted in the new contract extention which secures the broadcasting rights. Read more >>


International news
SOUTH KOREA
CMO Council and BPI Network to partner with Asia-Pacific business and technology report
SEOUL, SOUTH KOREA: Furthering their regional reach and access, the Chief Marketing Officer (CMO) Council and the Business Performance Innovation (BPI) Network will team with the Asia-Pacific Business and Technology Report (APBTR) to gain new content channels and syndication sources in the world's fastest growing and most influential regional market with more than four billion consumers. Read more >>

UNITED KINGDOM
Search marketing: the importance of signposting your website
Fierce competition on the web makes signposting of sites all important, says Martin McNulty of Forward3D*. Read more >>

More International news...


Motoring
UNITED STATES
Live drive
NEW YORK, US: Mitsubishi needed to find a way to let eager motorists try out its new Outlander Sport model, without going to the showroom. It wanted a stunt that would use cutting-edge technology and reflect the progressive values of Mitsubishi itself - and so what's claimed to be the world's first online test drive was born. Read more >>

SOUTH AFRICA
Vizeum SA drives off with BMW SA
Vizeum South Africa will be taking over all of BMW South Africa's media strategy, planning and buying needs as of 1 January 2011, the vehicle manufacturer announced today, Friday, 15 October, 2010. Vizeum replaces Nota Bene (media planning) and The Media Shop (media buying). Read more >>

More Motoring news...


Travel
SOUTH AFRICA
Two-in-one luxury on Pepper & Loop
[Brian Berkman: contributing editor, travel] Cape Town's city centre now has so many five-star hotels you're more likely to find a filet Béarnaise and top-notch Caesar Salad if you walk the streets than a white pipe or hit of tik. Competition is rife too, so the winner here is the customer who can choose from superb accommodations and fine dining within a few city blocks. Read more >>

More Travel news...


BizLounge
SOUTH AFRICA
U2 South African tour dates announced
U2 will return to South Africa for the first time since 1998 and will stage live concerts in the FIFA World Cup stadia in both Johannesburg and Cape Town. Two dates are scheduled for February, 2011, as part of the U2 360° Tour. Read more >>

SOUTH AFRICA
A rollicking Raiders of the Lost Aardvark
[Michael Britton] During World War 2, an intrepid, almost blind airplane mechanic with a heart murmur so loud you can hear it across the street, flies a cranky biplane from Cape Town to Cairo. The original mission - to deliver documents to Walvis Bay - becomes a madcap adventure as our unlikely hero, Salty Hepburn, pursues a suspicious tramp steamer and double agents across Africa. En route he encounters flamingos, mielie fields, gorillas and a wicked German baron. Read more >>

More BizLounge news...


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