With two weeks left of the 2010 FIFA World Cup, the big question is what comes after? It's going to be a bit of a downer once the fan parks and foreigners pack up and leave in preparation for 2014 in Brazil, but from the looks of things, Africa has done a great job at hosting the world. Ghana, our shining Black Stars will hopefully continue their good form and make it through to the semi-finals at least. It was a real nail-biter watching the last African nation left in the world cup go up against a strong American team, but we prospered in the end.

Believe it or not, there are other happenings in the world right now that don't feature football. After the take-over deal of Zain Africa by Bharti Airtel we're going to see a swift rebranding campaign among all Zain operations in Africa handled by Ogilvy Africa BV. Sleep Zain and wake up Airtel is the word on the street, so expect some overnight changes.

Heard of the Newseum based in Washington, DC? I hadn't, until today. It's an interactive museum of news and journalism from all around the world with its Today's Front Pages Gallery featuring daily front pages from more than 80 international newspapers. African-based newspapers will be doing themselves a favour by submitting their front pages in pdf format to www.newseum.org for great worldwide exposure. Your front page could also feature on freelance visual journalist and instructor, Charles Apple's blog. Apple helped train Media24's newspaper visual journalists. For more on him, read Bizcommunity's interview with the visual boffin.

For now though, let the games continue...


Keep it Ayoba, Sindy Peters, Africa editor
Responses to this column welcomed in our online editor's column archive. Send all your Africa marketing news to africanews@bizcommunity.com.