25 Jun 2010


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Editorial news

2010 FIFA World Cup


AFRICA
Sony headless chicken ad mocks French World Cup team
PARIS: Sony took a cheeky swipe at France's disastrous World Cup team Wednesday (23 June 2010) with a full-page newspaper ad for Playstation showing a cock with its head blown off above the words "Game Over." Read more >>

SOUTH AFRICA
Enter your World Cup newspaper design
INDIA: Indian website Newspaper Designing is conducting another international newspaper design competition, focusing exclusively on the 2010 FIFA World Cup. Entries, which are free, close on 11 August 2010 and there is no limit to the amount of entries submitted. Read more >>

Advertising


AFRICA
Loeries Digital, Online Advertising panels announced
The Loerie Awards has announced the Digital and Online Advertising judging panels for the 2010 awards. Judging will take place in Johannesburg, South Africa from 17 - 25 August 2010 at Vega, the Brand Communication School. Read more >>

AFRICA
Four reasons why advertising doesn't work in the way it once did
[Walter Pike] The industrialised model of advertising isn't working as well as it once did. For many years brands were built by creating performance and emotional associations with the brand in the minds of customers primarily with the weight of advertising. Share of mind was created by share of voice (ad spend), and this equated to share of market. Read more >>

CRM


AFRICA
Maximising relationships with existing clients
[Donna Rachelson] Research shows that in service-based businesses, approximately 25% of new business should come from a company's existing clients. Most businesses, however, forget about marketing to their existing clients and instead tend to chase after new clients. The same research shows that a further 25% of new business should be the result of referrals from one's existing clients. Read more >>

Digital


AFRICA
iHomeless: Brilliant concept or pipedream?
[Rob Dickens] The term "digital divide" is often bandied about in Africa as we furiously attempt to create useful technologies that can help developing nations and their populace leapfrog into the 21st century. Read more >>

AFRICA
Technology upsetting the aid sector
[Mandy de Waal] To protect the billions receiving aid annually, charitable organisations fiercely control the data on the basis that "he who owns the information owns the money". That's now set to change with disruptive technology that's making information more freely available and rewriting the rules for the way global crises are handled. Read more >>

Magazines


AFRICA
Executive Travel names SAA Best Airline to Africa
FORT LAUDERDALE, FLORIDA: South African Airways (SAA) has been awarded Executive Travel magazine's Leading Edge Award for Best Airline for Flights to Africa. According to the magazine, its annual Leading Edge Awards honours travel companies that "deliver true value to their customers." The publication's Leading Edge Award winners were announced in the July/August 2010 issue of the magazine. Read more >>

Media


CENTRAL AFRICA
Malawi: Lawyers join media, condemn govt. directive
[Gregory Gondwe] The Malawi Law Society (MLS) has joined Malawi media practitioners in condemning government for preventing private radio and television stations from covering important events live, describing it as illegal. Read more >>

EGYPT
Egyptian journalists on trial over criticism of tax law
NEW YORK: The Committee to Protect Journalists has called on the Egyptian Minister of Finance Youssef Boutros-Ghali, to drop charges against Wael al-Abrashy, the editor-in-chief of the weekly Sawt al-Umma, and Samar al-Dawi, a reporter for the weekly. Read more >>

Mobile


ZAMBIA
Bharti to invest $150m in Zain Zambia
LUSAKA: India's mobile phone company Bharti Airtel plans to invest US$150 million in Zain Zambia, chief executive officer Manoj Kohli said on Thursday (24 June 2010). Read more >>

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Production


AFRICA
Search on for mystery video artist
[Tegan Bedser] There is nothing quite like a mystery to bring out the detective in all of us. This particular one began in December last year when bloggers began to receive mysterious e-mails from "iamamiwhoami". Read more >>

Research


AFRICA
Africa moves towards MDGs
A report released on Tuesday, 22 June 2010, revealed that Africa is making the greatest overall progress towards achieving the Millennium Development Goals. The report by the London-based Overseas Development Institute and the United Nations Millennium Campaign said 11 of Africa's poorest nations were among the 20 countries making the most progress. Read more >>

AFRICA
New WAN-IFRA publication released
The World Association of Newspapers and News Publishers (WAN-IFRA) has released a new report to help newspaper publishers seeking new revenue models and practices to sustain their businesses with quality journalism. Read more >>

Retail


AFRICA
Food security tops global agenda
Food security is one of the most important issues facing the global retail industry, Gareth Ackerman, chairman of Pick n Pay Stores and current chairman of the Global Consumer Goods Forum, said on Wednesday (23 June 2010). Read more >>

SOUTH AFRICA
SA team to develop Malawi mall
Landlocked Malawi is to get its first regional shopping centre which will cost US$40m to build in its capital, Lilongwe. Construction started at the beginning of the month. Read more >>


International news
UNITED KINGDOM
New music chart shows global star rankings online
LONDON, United Kingdom: A new music chart from Famecount.com gives global ranking to popularity of stars online and the latest ranking indicate that Lady Gaga has climbed to the top spot ahead of Britney Spears and Taylor Swift. The Famecount rankings are designed to provide quantifiable gauge of online popularity across the social web. Read more >>

UNITED KINGDOM
Idea Bounty launches Financial Times UK Creative Competition
LONDON, United Kingdom: Idea Bounty, a community site that allows brands to tap the collective intelligence of creatives all over the world, went live yesterday, 23 June 2010, with a brief from publishing giant Financial Times (UK). Read more >>


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Quotes
"If you're not making mistakes, you're not taking risks, and that means you're not going anywhere. The key is to make mistakes faster than the competition, so you have more changes to learn and win." - John W. Holt, Jr


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Which official 2010 FIFA World Cup marketing affiliate is benefiting the most?
Partner: Adidas
Partner: Coca-Cola
Partner: Emirates
Partner: Hyundai/Kia
Partner: Sony
Partner: Visa
Sponsor: Budweiser
Sponsor: Castrol
Sponsor: Continental
Sponsor: McDonald's
Sponsor: MTN
Sponsor: Mahindra Satyam
Sponsor: Seara
Sponsor: Yingli Solar
National Supporter: FNB
National Supporter: Neo Africa
National Supporter: Prasa
National Supporter: Aggreko
National Supporter: Telkom
Campaign: 20 Centres for 2010
None of the above
Vote and view results