AFRICA

Nine step dummies guide to WoM marketing

[Jason Stewart] When people talk excitedly about your products or services, they are a powerful magnet for attracting new customers and driving sales. Here are nine easy steps to word-of mouth marketing (WoMM). Read more >>

AFRICA

The importance of being seamless: From marketing to website in 3 easy steps

[Joseph C. Lawrence] A lot is written about online marketing, whether it is search engine marketing, social media or viral videos. A lot is also written about on-site factors - design, usability, conversion optimisation and so on. But, maybe more should be written about the journey that a user must make from the marketing they interact with to the final destination: the conversion page on the website. Read more >>

SOUTH AFRICA

International Broadcast Centre ready to welcome 2010 media

[Issa Sikiti da Silva] The International Broadcast Centre (IBC) is up and running and ready to welcome 13 000 accredited journalists and 179 licensee broadcasting entities from 70 countries around the world who will produce images and sounds and all the excitement of the 2010 FIFA World Cup under the blessing and supervision of France-based Host Broadcast Services (HBS). Read more >>

SOUTH AFRICA

Highs and low downs on World Cup

MTN's recently launched Compass and Hummba.com are offering users point-of-interest guides in the 2010 FIFA World Cup host cities, with Hummba.com signing up Bennie McCarthy and Matthew Booth as brand ambassadors. Hummba is a social media platform that connects travellers with its free audio guides. Read more >>

AFRICA

Mango discount for 2010 Loeries attendees

For the fourth consecutive year Mango is offering discounted flights to everyone attending The 2010 Loerie Awards in Cape Town. Tickets are available on a first-come, first-served basis and prices are only applicable while capacity is available. Read more >>

SOUTH AFRICA

Still time to enter Loeries

click to enlarge

The deadline of 31 May 2010 for Loeries 2010 entries, other than 2010 FIFA World Cup entries, has been extended to 14 June 2010 but does carry a 5% late fee. This means that all work flighted between 1 June 2009 and 14 June 2010 is eligible for entry. World cup- related entries have until 13 July 2010.

AFRICA

Building Brand Africa through its strengths

[Thabani Khumalo] Africa is a continent rich in natural and human capital resources, but its biggest asset by far is the diversity, warmth, friendliness, generosity, humility and humanity of its people. This was the inspiration for the official slogan of the 2010 FIFA World Cup, 'Ke Nako. Celebrate Africa's Humanity'. Read more >>

SOUTH AFRICA

Last call for Jet Community Award nominations

The annual Jet Community Awards competition closes for entries on Monday 31 May 2010. Read more >>

AFRICA

Five things you should know about Facebook privacy

[Anna Malczyk] Facebook has received a lot of negative attention recently because of the changes that have been made to the social network's privacy and sharing settings. Users have become concerned that their private information is being shared without their knowledge and permission. Read more >>

UGANDA

Uganda: Free Facebook on MTN

[Walter Wafula] MTN, Uganda's most subscribed mobile telecommunication company has announced that it will offer use of the Facebook platform for free. The announcement comes on the back of a landmark partnership between MTN Uganda and Facebook the world's most popular social networking site. Read more >>

AFRICA

Bharti encounters African resistance to Zain purchase

[Sure Kamhunga] A number of African governments could delay plans by Bharti Airtel to celebrate its $10,7bn purchase of the African mobile phone assets of Zain after having either conditionally approved the telecoms sale or ordered a review of the transaction, it was reported on Friday (21 May 2010). Read more >>

AFRICA

African soccer site launches soon

A website focusing on African soccer and its players worldwide will be launched by football star Andre Dede Ayew, son of Abedi Pele, this week. The website plans to provide live football, interviews and news coverage across Africa. Read more >>

AFRICA

Database 360 unveils new African resource

CG Consulting's Database 360 has unveiled its latest African database of companies and executives throughout the continent. The data available includes corporate data across various business verticals with contacts for the offices of IT, finance, CEO, HR etc. Read more >>

NAMIBIA

Namibia stands up to EU 'bullying'

[David Cronin] BRUSSELS: Tensions between the European Union and Africa have once again erupted, with Namibia accusing the Brussels elite of resorting to bullying tactics in trade negotiations. Read more >>

AFRICA

EMRC Africa-Israel Agricultural Trade Mission successful

BRUSSELS: Brussels-based EMRC recently concluded its 7th Africa-Israel Agricultural Trade Mission, promoting partnerships towards the sustainable economic development of Africa. A select group of 32 African entrepreneurs and officials from Angola, Benin, Nigeria, Tanzania, Kenya, Senegal, Cameroon, the Democratic Republic of Congo and Côte d'Ivoire travelled to Israel where they were immersed in the Israeli agro-industry and agro-food sectors over five days. Read more >>