7 May 2010

 

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Marketing


AFRICA
African Brand Investment Index results revealed
Africa investor (Ai) and Interbrand-Sampson have released the results in the African Brand Investment Survey and Index. The research outlines what investors think about Africa, and what Africa's countries should be aware of when jostling for investment. Read more >>

2010 FIFA World Cup


AFRICA
FIFA warns against ambush marketing
[Nthambeleni Gabara] JOHANNESBURG: FIFA has warned against ambush marketing within the precinct of all 2010 host stadia and fan parks during the upcoming tournament to ensure the FIFA brand is protected. Read more >>

Advertising


AFRICA
International M&M Awards calls for entries
LONDON: The M&M Awards 2010 is now open for entry submissions with two new categories, Best Nation / Place Branding Campaign and Best International Communications Strategy added for this year's event. The entry site for awards will open on 26 May; the deadline for submitting all entries is 16 June. Read more >>

CSI


AFRICA
MTN launches 1GOAL sms campaign
MTN, starting this week, launched a month-long sms campaign throughout its operations in Africa and the Middle East aimed at garnering global support for the 1GOAL: Education for All initiative. The 1GOAL campaign seeks to accelerate access to education to 72 million children worldwide by 2015. Read more >>

Eventing


AFRICA
African Business Awards deadline extended
Organisers of the African Business Awards, African Business magazine and the Commonwealth Business Council (CBC), have extended the entry submission deadline for this year's awards to 10 May 2010. Submissions are invited from companies based in Africa, including corporate headquarters or branch offices of international companies. Submissions for multiple awards is permitted. For more information and to enter, go to www.ic-events.net/.

Exhibitions


AFRICA
Loeries Travelling Exhibition visits Botswana
The Loeries Travelling Exhibition, sponsored by Adobe, is taking a detour from its journey around South Africa to make a stop in Gabarone, Botswana from 10 - 14 May 2010, at the Limkokwing University of Creative Technology. Both Adobe and the Loeries will be offering complimentary Adobe workshops at the various destinations around the region. Read more >>

Media


AFRICA
Bizcommunity Africa journo wins top award
Walter Wafula, Ugandan correspondent for Bizcommunity Africa and journalist under The Monitor Publications, publisher of The Monitor and Sunday Monitor, has been awarded Overall Winner of the 2010 Kikonyogo Capital Markets Awards (KCMA) and the winner of KCMA for Financial Journalism in the print category. Wafula wins the grand prize consisting of a three-day all-expenses-paid study-trip to South Africa, in addition to Shs1 million (US$500) worth of company shares at the Uganda Securities Exchange.

CENTRAL AFRICA
2010 MISA-Malawi Media Awards winners
[Gregory Gondwe] The 2010 MISA-Malawi Media Awards were held earlier this week as part of the World Press Freedom Day celebrations at the Mount Soche Hotel in Blantyre. Journalist Maxwell Ng'ambi won the overall media award as well as the 2010 Best Investigative Journalist Award for the fourth consecutive year. Ng'ambi, however, has left the industry to join the corporate world as an employee of Standard Bank Malawi. Read more >>

Mobile


AFRICA
Mobile User Experience conference postponed
EduNetworks' inaugural Mobile User Experience conference has been postoned till after the 2010 FIFA World Cup, with possible new dates being 28 - 29 July 2010. The conference was due to take place this month at the Cape Town International Convention Centre. Updates and a revised programme schedule will be posted on the website in due course. For more information contact Samuel Mungadze at sam@edunetworks.co.za or tel: +27 (0)11 023 4869.

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Newspapers


ZIMBABWE
Zimbabwe delays newspapers' registration
Media activists in Zimbabwe have criticised the government for delaying the registration of new newspapers and failing to implement media reforms. A coalition of rights lobby groups and media organisations marched in Harare on Monday (3 May 2010) to mark World Press Freedom Day and demand that reforms be accelerated. Read more >>

AFRICA
Contreras speaks at World Newspaper Congress
Mark Contreras, chairman of the Newspaper Association of America and SVP of the newspaper division of The E. W. Scripps Company, will speak at the 2010 World Newspaper Congress in Beirut, Lebanon, from 7 - 10 June, addressing how digital has engulfed the US media industry. Read more >>

Production


UGANDA
Imani premiers in Uganda after Berlin
[Walter Wafula] Imani, an African Movie Academy Award-winning local film, is currently being screened to the public at Cineplex in Uganda. This is the first time that a local film is screened alongside Hollywood productions at the cinema. Read more >>

Promotions


NIGERIA
Z-Cards produced for Nigeria's SOL
Z-Card Africa, Middle East, India and Turkey (ZAMI) has been contracted by Nigerian-based human resources outsourcing company, Strategic Outsourcing Limited (SOL), to produce 10 000, six-panel, credit card-sized Z-Cards. Read more >>

Retail


AFRICA
Climate change can reverse progress in Africa
Climate change could significantly reverse progress made towards reducing hunger and poverty in Africa, the United Nations said on Tuesday (4 May 2010). The UN's Food and Agriculture Organisation (FAO) warned at a conference being held in Angola this week that crop yields are likely to be reduced as a result of global warming and increasingly erratic weather patterns. Read more >>

Sponsorship


AFRICA
RIM sponsors CNN African Journalist 2010 Awards category
Research In Motion (RIM) is category sponsor for the Digital Journalism Award and, in addition, is providing the winners of each of the major categories with a BlackBerry Curve 8520 smartphone. Read more >>


International news
ARGENTINA
Argentina: Fight rumour with rumour  -    ARGENTINA

Danone countered a vicious viral attack on its Actimel yogurt brand in Argentina by fighting rumours with - other rumours. As marketers struggle to find new ways to protect their brands from social media onslaughts, Danone is re-writing the playbook with its Creator of Rumours (Creador de Rumores) digital effort. 7 May 2010 12:04




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Events to diarise
  • How to integrate mobile in your overall marketing myMOBworld - World wide, 13 May
  • Six P's of marketing in Africa Upbeat Marketing - Johannesburg, 18 May
  • The exclusive Micro Finance South Africa Summit Trade Conferences International - Johannesburg, 19 May

  • Quotes
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