Today's top stories
Marketing
 [Rod Baker] VALENCIA, SPAIN: Spain is a pioneer in promoting its tourism industry - and its efforts have seen it become a powerhouse and a world player. How did it do it? Answers came from representatives of MPG, a global media agency and Turespaña, Spain's tourism marketing body, on the second day at the Festival of Media 2010 conference in Valencia, Spain. Read more >>2010 FIFA World Cup
 PRETORIA: South Africans can still get their hands on Category four tickets for the 2010 FIFA World Cup in some host venues. The tickets are still available for matches in Port Elizabeth, Polokwane, Nelspruit and Rustenburg, announced FIFA earlier this week. Read more >>Advertising
 [Rod Baker] VALENCIA, SPAIN: Despite a volcano and an almost total shutdown of Europe's airspace, the Festival of Media Awards took place as planned, following the two-day Festival of Media 2010. The awards took place on Tuesday evening, 20 April 2010, at Valencia's City of Arts & Sciences, Spain. Read more >> The Loerie Awards has launched a new category for the Ubuntu Award, sponsored by Hetzner, to recognise the positive influence of brands on the social and physical environment. Read more >> Wikipedia founder Jimmy Wales survived his 24-hour bus journey, from London, to give the opening keynote address at the Festival of Media Monday, 19 April 2010 in Valencia Spain. Wales gave insight into why he created the online encyclopedia and how word-of-mouth has made it one of the most popular websites globally; the charity has not allocated any money to marketing. [video] Read more >>JOHANNESBURG: A Qatar Airways television advert picked up an award at the Phoenix Awards held in Singapore in the Travel/Holidays/Airlines category. The winning advertisement, 'Lounge,' is part of a global campaign designed to portray the brand assets of Qatar Airways and heighten overall awareness of the airline internationally. Read more >>Branding
 [Rod Baker] VALENCIA, SPAIN: Jack Klues, managing partner, VivaKi, addressing the Festival of Media, Valencia, Spain, on Monday, 19 April 2010, revealed that Coca-Cola aims to double its daily consumption worldwide to three billion servings by 2020. To achieve that goal, its campaign employed the Chinese New Year celebration and the 2010 FIFA World Cup. In both cases, the aim is to connect with consumers. Read more >>Exhibitions
JOHANNESBURG: Specialised Exhibitions, organiser of Interbuild Africa 2010, has announced that this year it will run a business matchmaking programme as well as an African visitor promotion campaign before and at the show. Taking place from 8 to 11 September at the MTN Expo Centre, NASREC in Gauteng, South Africa, Interbuild Africa 2010 includes co-locating shows Plumbdrain Africa, Sani'ter, Frigair, Glass Expo Africa, Hardex and Woodpro Africa. Read more >>Mobile
[Gregory Gondwe] Malawi Communications Regulatory Authority (MACRA) announced early last week that it has started the licence revocation process of Global Advanced Integrated Networks (G-Mobile), a company that would have been the country's third mobile phone service provider. MACRA PR officer Zadziko Mankhambo said they were compelled to start this process after G-mobile failed to beat a third deadline of 12 April 2010. Read more >> Advertisement: Newspapers
 [Rod Baker] VALENCIA, SPAIN: Following the thoughts of Alisa Bowen, SVP, head of consumer publishing, Thomson Reuters and Mike Cooper, worldwide CEO of PHD, the question could almost be posed - do we care if print survives? Bowen and Cooper made presentations and shared their thoughts on the future of print at the Festival of Media 2010 in Valenica, Spain. Read more >>Retail
[Franklin Ozekhome] Three decades ago, there was a big boom in the Nigerian video rental industry. Parents and guardians that could not afford regular purchase of VHS movies to satisfy the increasing tastes of movie aficionados at home were given a way out. Renting of video cassettes was in. With as little as 50 kobo (US$0.33), one could rent any movie from a growing number of video shops. Read more >> [Dumisani Ndlela] Delta Beverages, a division of SABMiller's Zimbabwean unit, Delta Corporation, is expected to roll out “rejuvenated” bottles and new labels for its brands, a circular to the company's stakeholders revealed. Read more >> Babcock International, a leading supplier to the energy, process, mining and construction industries in Africa, has partnered with South Africa's leading vehicle and capital equipment finance company, WesBank. The alliance represents a significant extension to the existing Babcock product offering and will allow the structuring of finance packages to meet individual customers' needs. Read more >>
"It is our choices...that show what we truly are, far more than our abilities." - J. K. Rowling
Print - Print any item in this newsletter. Email - Email any item in this newsletter. Comment - Comment on any item in this newsletter. | |
|
