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Marketing
[Issa Sikiti da Silva] The great mistake of today's business environment is to believe that digital can fulfil the role of marketing. It will not, Miles Young, global CEO of Ogilvy and Mather Worldwide, said yesterday, Tursday, 9 March 2010, in Johannesburg. Read more >>2010 FIFA World Cup
![](https://biz-file.com/c/1003/45768.jpg) Diego Antonelli, director of Gazzetta.it, recently explained, in an online seminar organised by the World Editors Forum and the International Association of Sports Newspapers, how the company is organising its multimedia coverage for the World Cup. Read more >>![](https://biz-file.com/c/1003/45805.jpg) JOHANNESBURG: MTN, 2010 FIFA World Cup sponsor, has unveiled a campaign that aims to support an African winner in the upcoming event. MTN plans to roll out its Africa United campaign across the continent, comprising communication across print, broadcast and online channels. Read more >>![](https://biz-file.com/c/1003/45856.jpg) Independent investigator Raquel Rolnik, appointed by the UN Human Rights Council, has criticised football's world governing body, FIFA, for failing to protect people's housing rights in cities that host the World Cup. Read more >>Advertising
JOHANNESBURG: AMEP, the event organiser of the Maputo International Advertising Festival, has announced that the annual event is now open for entry submissions. The festival recognises advertising agencies, producers and other communication companies worldwide, but specifically from Southern Africa and Indian Ocean regions. Read more >>![](https://biz-file.com/c/1003/45766.jpg) The World Newspaper Advertising Conference, held late last week in Copenhagen, Denmark, looked at innovative advertising practices employed by newspapers globally to open up new revenue possibilities. The conference, examined new trends and some unusual projects that show how flexible newspapers can be. Read more >>Digital
South Africa's Department of Communications will host the Southern Africa Development Community (SADC) Information and Communications Technology (ICT) Technical Meeting and Permanent Secretaries (Directors' General) meeting. The meeting will be held in Ekurhuleni, east of Gauteng, South Africa from 11 - 12 March 2010. Read more >>Media
![](https://biz-file.com/c/1003/45870.jpg) The fourth annual Festival of Media, to be hosted 18 - 20 April 2010 in Valencia, Spain will feature a lineup of business leaders from the global communications and advertising industry. Speakers will address the issues affecting the industry and provide insight into how the marketing industry is evolving. Read more >>![](https://biz-file.com/c/1003/45864.jpg) The annual Diageo Africa Business Reporting Awards 2010 will close for entry submissions in three weeks on 26 March 2010. Finalists will be announced in May and winners will receive a cash prize and a sculpture by German artist, Loni Kreuder, entitled, ‘News'. Read more >>![](https://biz-file.com/c/1003/45872.jpg) The World Association of Newspapers and News Publishers (WAN-IFRA) Cross Media Awards 2010 is now open for entries. The awards recognises newspaper companies that are creating the best local cross-media projects and have succeeded in expanding unique content and advertising across all publishing platforms. Read more >>Mobile
Farmers in Kenya can now get insurance against extreme weather for seeds, fertiliser and other inputs by using their mobile phones. The project, which was launched on Friday, 5 March 2010 in Kenya's Rift Valley and Central and Western provinces, works by linking farmers, agricultural suppliers and weather stations. Read more >>Retail
The United States treasury department said on Monday, 8 March 2010, that it will ease sanctions on the export of information technology goods to Cuba, Iran and Sudan to allow the export of web services that facilitate the flow of information and promote freedom of speech. Read more >>![](https://biz-file.com/c/1003/45858.jpg) NAIROBI: Visa, in partnership with I&M Bank of Kenya, recently launched its e-commerce license. Visa currently has four million cardholders (50% Kenyan) in the East African market and has worked with Kenya's I&M Bank to ensure it was compliant with international standards. Read more >>
"The Greatest Sales Strategy in the world: Don't tell me how good you make it; tell me how good it makes me when I use it." - Leo Burnett
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