AFRICA

New Africa marketing team for MasterCard Worldwide

JOHANNESBURG: MasterCard Worldwide has made two new appointments in its marketing department in Africa. Mark Hearne has been appointed business leader of marketing and communications, and Ingrid Keller as marketing leader of customer marketing. Read more >>

KENYA

Celebrity endorsements: a Kenyan guide

[Esther Karuku] “David Beckham signs a £20 million deal with Giorgio Armani.” “Beyonce is the new face of Samsung electronics.” Headlines such as these appear regularly on European and American dailies. Celebrities promote products through endorsements all the time in developed economies and it is now slowly picking up in Kenya. Read more >>

AFRICA

Zim blames SA for not marketing region for 2010

[Dumisani Ndlela] With less than 100 days before the 2010 FIFA World Cup kicks off, Zimbabwe is beginning to realise that benefits from South Africa's hosting of the soccer tournament are not as massive as earlier predicted. Read more >>

SOUTH AFRICA

Live streaming of FIFA media briefing on security

The media press conference, scheduled for 1pm on Friday, 5 March 2010, will be streamed live on FIFA.com and, roughly 90 minutes after the conference, VNR material will be made available for editorial usage for broadcasters via satellite feed. Read more >>

AFRICA

SA airports 90% ready for World Cup

South Africa's airports will be fully upgraded and ready to handle large volumes of traffic during the 2010 FIFA World Cup, the Airports Company South Africa (ACSA) said at a press briefing in Johannesburg on 2 March. Read more >>

CENTRAL AFRICA

MISA Malawi seeks intervention over state advertising

[Gregory Gondwe] The Malawi chapter of the Media Institute of Southern Africa (MISA Malawi) has called on President Bingu wa Mutharika to intervene in government's decision to stop advertising with some print and electronic media houses as well as barring their journalists from covering government functions. Read more >>

UGANDA

ICT minister to unveil Mobile Monday Kampala

[Walter Wafula] Aggrey Awori, Uganda's information and communication technology minister, is expected to officially launch Mobile Monday in the country on Women's Day, 8 March 2010 in Kampala, according to Daniel Stern the lead organiser of the city's association. Read more >>

AFRICA

Publishing on portable devices - International Newsroom Summit

A session will be held at the 2010 International Newsroom Summit dedicated to publishing on smartphones. The conference, organised by the World Association of Newspapers and News Publishers (WAN-IFRA) from 21 - 22 April 2010 at the London Canary Wharf Hilton, aims to provide news executives with new strategies in disseminating content to portable devices. Read more >>

AFRICA

Submission date extended for Durban Filmmart

The closing date for project submissions in Durban's inaugural FilmMart, jointly hosted by the Durban Film Office (DFO) and Durban International Film Festival (DIFF), has been extended to 29 March 2010. The filmmart will take place during the 31st Durban International Film Festival which runs from 22 July to 1 August this year. Read more >>

AFRICA

Z-Card examines prospects in Africa

Z-Card Africa, Middle East, India and Turkey (ZAMI) has established itself in various African countries including Mozambique, Botswana and Angola. According to Lyn Davis, marketing director of ZAMI, the PocketMedia specialist has a two-tier approach in expanding into Africa. Read more >>