The effects of the global economic downturn are evident everywhere from the number of companies undergoing liquidation, to unemployment figures rising sharply. However, things should be looking up all-round as Africa counts some of its losses and moves on. It's still a viable mobile market according to Informa Telecoms and Media as demand has yet to seize on the consumerfront. And from the looks of it, the mobile handset will be the key link in bridging the digital divide for emerging markets to join the global digital era. It's already having a pronounced effect, changing lives across the continent.

Online is key, especially for media entities to stay alive. The Blantyre Newspaper Group recently acknowledged this by upgrading its website making it more user-friendly and opening itself up to feedback from its consumers - it should now invest in social media platforms to really give it that edge over its competitors.

SABMiller is also having a good run in Africa showing off a notable growth rate during the first six months of the year. Sales will definitely be going up as the festive season sets in. (Have you noticed the tinsel already lighting up till points?)

On the 2010 front, problems seem to be arising between FIFA and two of SA's outdoor media giants over 'protocol routes' where advertising will be restricted during the event. Hopefully the issue is resolved amicably.

On a happier note, summer is finally here in Southern Africa, so bring on the fun in the sun!

Cheers! Sindy Peters, Content manager
Send all your Africa marketing news to africanews@bizcommunity.com.