 21 Sep 2009 |
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Escapism through reality? It appears the escape from our own mundane lives through reality TV has not become tired in Africa. The concept still draws viewers, and it draws them in huge numbers. Multichoice Malawi subscriptions went up by 4000 thanks to the launch of Big Brother Africa (BBA) Revolution. This is the fourth edition of the show so they must be pulling in quite a substantial sum of cash to continue producing and broadcasting. The Survivor China finale blunder in South Africa caused quite an uproar - I'm surprised loyal addicts didn't grab their pitch forks and toyi-toyi outside the SABC headquarters until the poor bugger who messed up was handed over for retribution. And pretty soon we will see the launch of the 2009 Face of Africa, run as a 17-part series in November 2009. Will reality TV always remain such a draw-card for audiences? Desmond Ekeh, CEO of Synthesis Communications, doesn't seem to think so. For now, however, the intrigue remains. Cheers! Sindy Peters, Content manager Send all your Africa marketing news to africanews@bizcommunity.com. Today's top stories
2010 FIFA World Cup
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HKLM Cape Town have developed a new corporate identity for Tanzanian attorneys/advocates, Mawalla Advocates. The project included creating the brand strategy, new brand identity and visual language with applications to new stationery, a corporate brochure and signage with future roll-outs including a new website and environmental branding principles. 
LAGOS: The Board of Zain Nigeria, late last week, announced the appointment of a new chief executive officer, Alain Sainte-Marie. Sainte-Marie replaces Bayo Ligali who, according to the Board of Directors of the company, has moved on to pursue other interests after a three-year stint as CEO of the telecommunications company. 
Africa in Motion (AiM) 2009, the UK African film festival, returns to Edinburgh's Filmhouse for its fourth edition, taking place from 22 October to 1 November 2009. The festival includes about 50 classic and contemporary films - long, short, fiction and documentary. 
Eight Southern African websites which provide free information on salaries, workplace rights and career advice were officially launched late last week. The websites aim to attract over 500 000 users over the next year. 
Ethiopian Airlines (ET) has announced the commencement of new services to Mombasa, Conakry and Monrovia as of 25 October 2009. Gavin Simpson CEO of Holiday Aviation, the local GSA for ET said, “This will bring the number of African destinations served by the airline to a total of 37, placing them ahead of their competitors with the most expansive route network in Africa. Addis Ababa with its modern airport is becoming a major hub for passengers travelling on the daily ET service from JNB via Ethiopia to a total of 54 international destinations across Africa, Europe, the Far East, the Middle East and the USA.”
M-Net's Face of Africa 2009, the African model search, is hosting casting auditions in Johannesburg, South Africa on 23 September 2009. Johannesburg is the last stop on the scouting trip and the only city in South Africa where auditions are being held. | Jobs offered |
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