11 May 2009

 

www.inmoutdoor.com

www.interbrand.com

www.kenya-airways.com

www.serenahotels.com

Socalising in the digi-age

Geeks and non-geeks alike have ample social media to poke, prod and tweet to their heart's content. The term "social life" has taken on a new meaning in the digi-age of Facebook, MySpace and Twitter etc. My 16-year old sister asked me recently if I was on Twitter, to which I replied, "No." She is, and she's dying to get her hands on an iPhone so she too can become a regular tweeter. I just can't understand why she'd want to provide a moment-to-moment update on her state of being to the world and why the world would care. Funny enough, the world does care and the more popular folk have hundreds of followers. However, Twitter's figures are not as great as they appear, according to a recent Nielson research report. More than 60% of Twitter users have stopped using the micro-blogging service a month after joining, according to Nielsen Online. Twitter's also about to possibly lose more users from the African continent with the official launch of Afrigator's Gatorpeeps. While Justin Hartman, MD and co-founder of Afrigator, says they're not trying to steal Twitter users, I'm sure it's inevitable as an African network might seem more appealing to African social media users. Either way, Twitter has some work cut out for it if it wants to retain its users. Some good news though for those struggling to get their Loeries entries in on time for the 2009 awards is that the deadline has been extended to the end of May. Entries from Africa and the Middle East are eligible for the competition so it would be wise to get cracking asap.

Good luck! Sindy Peters, Content manager

Send all your Africa marketing news to africanews@bizcommunity.com.

Today's top stories



Editorial news

Advertising


SOUTH AFRICA
Loeries deadline extended
The 15 May 2009 deadline for The Loerie Awards 2009 has been extended by another fortnight to 31 May. There will be an additional extension fee for all entries received after 15 May and no further extensions will be given after 31 May. Read more >>

Digital


AFRICA
EASSy promises Africa a revolution
[Titus Kaloki] The Eastern Africa Submarine Cable System (EASSy) is claimed to be the highest capacity system being built on the eastern seaboard. The venture is spearheaded by its investment arm; WIOCC (West Indian Ocean Cable Company) which has the greatest reach through its shareholders in East, Central and South Africa. Read more >>

Media


EAST AFRICA
Bulletproof vests provided to Somali journalists
In an effort to help protect Somali journalists, one hundred bulletproof vests and helmets have been provided to them. Somali journalists work in one of the world's most volatile environments - media houses are frequently closed and violence has become a daily fixture. Read more >>

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AFRICA
The dangers of "committing journalism" worldwide
[Larry Kilman] "I got put in jail in Zimbabwe for simply doing my job. They said I was 'committing journalism' and I hope they were right." That's how Barry Bearak of The New York Times described his arrest, brief detention and expulsion from Zimbabwe for trying to report from the country during the last elections. Read more >>

AFRICA
Africa invited to participate in One Click One Pic Project
Project "One Click One Pic's" goal is to catch the earth as it is on Saturday, 24 October 2009 from vantage points worldwide. The project aims to commemorate the date when the first photo of the earth was taken in 1946. The project, organised by HEAPFO, has called on Africa to participate. Read more >>

Mobile


AFRICA
Etisalat becomes victim of hoax emailers
Middle East and Africa mobile network services provider, Etisalat, has become the latest mobile company to fall victim to the activities of hoax emailers. Read more >>

Online Media


AFRICA
Afrigator officially launches Gatorpeeps
Afrigator officially launched the beta version of Gatorpeeps today, Monday, 11 May 2009. Gatorpeeps is a new micro-blogging service that the company hopes will connect other like-minded African Afrigator users together through short updates and community interaction. Read more >>

Retail


GHANA
Ghana: Something doesn't add up
[Francis Kokutse] ACCRA: It looks like someone is not telling it as it is as far as meeting Ghana's Millennium Development Goals (MDG) on water supply is concerned. Read more >>

ZIMBABWE
Banks to re-introduce international credit card payment systems
[Sam Hungwe] Zimbabwe's banking sector is working towards re-introducing international credit and debit card purchasing and cash dispensing systems, which collapsed at the height of an economic crisis over the past decade. Read more >>


Company news

Mobile


SOUTH AFRICA
Beat soft drink launch competition - Starfish Mobile
Coca-Cola is calling on all young and creative minds to produce an amusing video clip showing how much they love the new carbonated energy soft drink, Beat. The 30-second video clip should demonstrate the campaign's pay-off line, "What would you do to get your beat?" Read more >>


Jobs offered
  • PABX Sales Representatives - Centurion
  • Medium-weight Freelance Traffic Manager - North
  • Web Developer - Cape Town
  • TTL Senior Copywriter - UAE
  • Sales Executive - Gauteng
  • Sub-editor - Cape Town
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  • Internal Communication Manager - Pretoria/Johannesburg
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  •   OPEN DOOR Recruitment:
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    www.opendoor.co.za
     

    Events to diarise
  • The Power of Soccer: Motivational Intelligence BrandOvation - Johannesburg, 20 May
  •  

    Quotes
    "Marketing is not an event, but a process . . . It has a beginning, a middle, but never an end, for it is a process. You improve it, perfect it, change it, even pause it. But you never stop it completely." - Jay Conrad Levinson
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