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Africa's daily advertising, marketing and media news resource for the industry! 29 Aug 2008
Marketing, 2010 FIFA World Cup, Advertising, Book, Branding, Cinema, CRM, Design, Design Indaba 2008, Digital, Direct Marketing, Education & Training, Eventing, Exhibitions, Magazines, Media, Mobile, Newspapers, Online Media, Out Of Home, Printing, Production, Promotions, Public Relations, Radio, Recruitment, Research, Retail, Sales, Sponsorship, The Loerie Awards 2008, TV, Youth Marketing.

Today's headlines

Marketing
SOUTH AFRICA
SA Tourism unveils new Sho't Left campaign
[Tshepiso Seopa] South African Tourism unveiled its new marketing campaign for its domestic tourism initiative, Sho't Left, at the Emoyeni Estate in Parktown, Johannesburg, yesterday, Thursday, 28 August 2008. The campaign, which encourages South Africa's to travel the length and breadth of their country, is to target up-and-coming youngsters from South Africa as well as Botswana and Mozambique.


Digital
MOZAMBIQUE
Mozambican computer assembly plant ready for operation in September
Sahara Computers, together with the Mozambican government, has confirmed that work on the planned computer assembly plant is expected to be completed by September 2008.


UGANDA
ICT stakeholders to assess impact of technology on Uganda
[Walter Wafula] Key stakeholders in the information and communication technology sector of Uganda will next week assemble in Kampala, to asses the impact of activities of the sector on human and economic development.

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Eventing
AFRICA
African cultural groups to mesmerise South Africa
African cultural groups take centre stage this month when Gcwala-Ngamasiko, a traditional music and dance initiative aimed at preserving, uniting and celebrating cultural diversity across the continent comes to South Africa.

AFRICA
Inaugural Africa Fraud Conference and Exhibition
As a fitting means of seeing in the tenth anniversary since the organisation's establishment, the Association of Certified Fraud Examiners SA (ACFE SA) hosts the Inaugural Africa Conference and Exhibition, taking place at the Johannesburg-based Sandton International Convention Centre (ICC) from 17-19 September 2008.


Media
SOUTH AFRICA
Countdown to Highway Africa 2008
[Issa Sikiti da Silva] This year, more than 700 journalists from over 40 African countries are expected to attend the 12th edition of Highway Africa - the world's biggest gathering for African journalists - which will take place on 8 - 10 September 2008 in Grahamstown, near Port Elizabeth in the Eastern Cape, Prof Guy Berger, head of Rhodes University's School of Journalism, told the media yesterday, Wednesday, 27 August 2008, during the event launch at the SABC headquarters in Auckland Park, Johannesburg.

EAST AFRICA
East Africa: EAC committee sets up media strategy
The National Consultative Committee (NCC) on the fast tracking of the East Africa political federation will soon use a massive media strategy in collection of views about the EAC integration process.

CENTRAL AFRICA
Malawi: Opposition parliamentarians reject information ministry allocation
[Gregory Gondwe] Woes for Malawi's 2008-2009 national budget refuse to die with opposition parliamentarians refusing to allocate resources for the ministry of information and civic education earlier this week.


Mobile
UGANDA
MTN Uganda selects Opera Mini
Opera Software yesterday, 27 August, announced that Opera Mini is going to Africa. Opera Software has partnered with MTN Uganda to bring the mobile web to the company's nearly three million subscribers. By expanding into Africa, Opera is making the web available to more people, on any device, from anywhere in the world.

MOROCCO
Saudi Arabia joins Zain's One Network
[Gregory Gondwe] Zain Malawi announced that Malawians can now easily link with the Kingdom of Saudi Arabia, after launching commercial services on 26 August 2008, in that country.



Online Media
AFRICA
Cable network, meet social network: Match made in news - or marketing - heaven?
[Renay San Miguel] Television news networks have begun to experiment with social media, incorporating viewers' input into their coverage in a variety of ways. They're also tirelessly promoting their own involvement in social networking, which raises the question: Are the networks employing sound strategy, or just executing a marketing plan?


Out Of Home
SOUTH AFRICA
Event Tape - Right Stuff
The ultimate branding accessory is often understated, yet it adds that essential touch that can make all the difference to a successful event.



Retail
CENTRAL AFRICA
Malawi: Cheer and concern over ban on private sale of maize
Ordinary Malawians, cheered by the prospect of cheaper food, have welcomed government's ban on the private trading of maize, but food security experts and businesses have expressed concern.

SOUTH AFRICA
Puma store opens in Mauritius
Mauritius received its first taste of dedicated Puma gear this month with the launch of the marque's first brand store on the island this month. Consumers and travellers to Mauritius will now have access to a wide range of Puma's sports lifestyle products available in one store.



TV
AFRICA
Wananchi plans more pay-TV content for Africa
In a bid to expand the growth of pay television in Kenya, Wananchi Group, through its subsidiary, Mitsuminet, is enriching its programming and upgrading its infrastructure to reach out to Africa and European customers.

AFRICA
MTV Base and Shell energise African music industry
MTV Base Networks Africa and Shell are partnering in Africa for the second year in a row to energise and uplift Africa's contemporary music industry. The pan-African music entertainment network and energy provider have joined forces to create a second season of the MTV Making the Video Challenge with Shell.



Events to diarise
African Crime and Forensic Convention African Information Institute - Pilanesburg, 26 October
The African Information Institute will be hosting the Annual African Crime and Forensic Convention.
 

Upcoming events
  • Telecoms World Africa 2008 Terrapinn - Cape Town, 1 September
  • African Experiential Marketing Summit 2008 Exp - Johannesburg, 3 September
  • 2nd African Experiential Marketing Summit Marketing Mix - Johannesburg, 3 September
  • More...  Submit an event
     

    Jobs offered
  • Media Assistant - Roodepoort
  • HTML Designer - Bryanston
  • 3D Animator/Illustrator/Generalist - Cape Town
  • Junior Graphic Designer - Roodepoort
  • Editorial Assistant - Roodepoort
  • Account Executive - Durban
  • DTP Operator/Graphic Designer - Midrand
  • Senior Sales Executive - Cape
  • Project Manager - Johannesburg/Parkwton North
  • PA/Client Service/Admin - Northcliff
  •  

    Quotes
    "You have only 30 seconds [in a TV commercial]. If you grab attention in the first frame with a visual surprise, you stand a better chance of holding the viewer. People screen out a lot of commercials because they open with something dull ... When you advertise fire-extinguishers, open with the fire." - David Ogilvy, Ogilvy on Advertising, 1985.
    More...  Submit a Quote
     

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