Subject line testing: what metric should you use to measure success?
[Morgan Stewart] Recently the EEC posted the results from a survey asking, "What is the primary metric by which you measure the success of your subject line A/B tests?"

AFRICA

African business schools united in developing continent's leadership
A strong private sector is the key to driving economic growth and development on the African continent - and can also play a vital role in holding governments to account and promoting political stability.

Polytechnic declares its premises a "no-go" area for journalists covering student events
The Namibian Chapter of the Media Institute of Southern Africa, MISA-Namibia, has come out strongly against the decision by the Polytechnic of Namibia issuing a decree that its premises are a "no-go" area for journalists covering student events.

10th PAMRO Meeting and 2008 All Africa Media Research Conference

click to enlarge

The event will be taking place 17-19 August at the Protea Hotel in Oakwood Park, Lekki, Lagos, Nigeria. PAMRO aims to make Africa the leader in the world in providing a research database for the growing number of global media owners, marketers and agencies. For more info visit www.pamro.org.

CENTRAL AFRICA

Malawi: GAIN awarded mobile cellular operator licence in Malawi
[Gregory Gondwe] The newly appointed Board of the Malawi Communication Regulatory Authority (MACRA) has given the nod to the awarding of a third mobile cellular operator licence as well as the completion of the licensing process for the second fixed telephone line network operator in Malawi.

Celtel Kenya gets new MD
[Carole Kimutai] Rene Meza is the new managing director for Celtel Kenya. Rene brings over ten years of experience in the telecom industry from Africa, Asia and Latin-America.


Globacom targets two million subscribers in one year
Ghana's 6th mobile phone license holder, Globacom, has projected that its outfit will hit a two million subscriber mark in the first year of operation.

Linear Stand point-of-sale and brochure holder - Right Stuff
Upgrade your showroom with the latest brochure/banner display combo - the Linear Stand. Made from durable materials, this high-quality point-of-purchase system is designed and manufactured to the highest standards and has a superb finish.

DHL launches heavy-weight shipment promotion
[Carole Kimutai] DHL Express Kenya has launched a promotion that gives customers discounts for exporting or importing heavy-weight shipments. The new tariff provides a 35-45% reduction on the old tariff for shipments above 51kg to selected destinations.

AFRICA

Can PR save the arts?
[Vimtha Rajbansi] It is through the arts and culture sector of our society that people can be brought together and be given hope, a touch of magic, and a little escapism for a brighter life. The arts is a part of everyone's life, but the perception of the industry in South Africa needs a radical shift if it is to survive.

ZIMBABWE

Zim manufacturing sector declines further
[Dumisani Ndlela] Zimbabwe's manufacturing sector output declined by 28% last year as the country's troubled economy remained mired in a crisis, a Confederation of Zimbabwe Industries (CZI) survey has revealed.

UN boosts farming in Swaziland
The United Nations Food and Agricultural Organisation (FAO) is helping poor farmers to boost their agricultural production in Swaziland, one of many countries suffering as a result of the global food crisis.

10th bank opens its doors in Malawi
[Gregory Gondwe] FDH Bank Limited, a subsidiary of FDH Financial Holdings Limited opened its doors last Monday in Malawi's commercial capital city of Blantyre with a promise to target corporate clients and small to medium enterprises (SMEs).

Nakumatt launches IT switching system
[Carole Kimutai] Retail supermarket chain, Nakumatt has moved to bolster its financial services offering with a KSh20m information technology switching system.

ZIMBABWE

Globecast Satellite acquitted
There was a dramatic end to the Globecast Satellite trial on 24 July 2008 when Harare Magistrate Archie Wochiunga refused to place the company on further remand after the state had applied for a postponement of the matter.

CNN's "Inside Africa" in Ghana
"Inside Africa" on CNN International will be hosted on July 26, by Nkepile Mabuse who comes from Ghana, West Africa. The programme features special coverage of the CNN MultiChoice African Journalist Awards, which took place on Saturday 19 July in Accra, plus there's an analysis and focus on where Ghana stands today, 50 years after independence.


The Fox's Den
Fox Movies has been generating a buzz among viewers and advertisers across Egypt and the Middle East. The globally-renowned Fox International Channels (FIC) and Arab satellite network, Rotana Media Services (RMS) have teamed up to create Fox Movies, the second 24-hour movie channel in the Middle East that can also toot the FTA horn.