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Africa's daily advertising, marketing and media news resource for the industry! 20 Jun 2008
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Today's headlines

Marketing
AFRICA
Global business leaders give G8 leaders a practical climate change plan
Climate change poses a massive threat to Africa. Unreliable rains, rising food prices... global warming will impact on these and other factors influencing the continent's food security.


SOUTH AFRICA
Marketing's forgotten child
E-mail marketing is fast, cheap - and a big mystery. There are very few tools at the marketer's disposal to gauge a campaign's success. Blogger Ron Shevlin, a senior analyst at Aite Group, contends it doesn't have to be that way, and suggests one possible e-marketing feedback mechanism.

CENTRAL AFRICA
Reserve Bank of Malawi to issue a K5bn bond
[Gregory Gondwe] On June 25, the Reserve Bank of Malawi (RBM) will issue a K5bn three-year bond as a monetary policy tool to contain the growing money supply.

ZIMBABWE
SA must grant temporary status to Zimbabweans
Human rights body says the South African government should halt deportations and allow refugees the right to work.

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Digital
AFRICA
The spread of telepresence tech, Part 1: Need arises
[Andrew K. Burger] Rising transportation costs and concerns about social and environmental responsibility are spurring corporate demand for videoconferencing, collaborative software and virtual telepresence technology. Wider access to broadband Internet is a key enabler.


Direct Marketing
AFRICA
Smart strategies for compensating telemarketing service providers
[Peter Ostrow] With a third of all lead generation budget dollars allocated to outsourced business-to-business teleservices providers, how do Best-in-Class organisations most effectively compensate their external vendors? Aberdeen survey respondents from more than 200 organisations provide rich detail regarding their preferences for how they prefer to model the fiscal relationship they build with their outsourced provider partner.


Education and Training
WEST AFRICA
Cameroon: Brain drain hampers public services
Highly qualified Cameroonian graduates are leaving for Europe and North Africa in unprecedented numbers, and unlike in the past no longer feel compelled to return, starving the professional classes of qualified workers, according to experts.



Media
NORTH AFRICA
IFRA heads to North Africa
DARMSTADT, GERMANY: With a focus on new developments and latest challenges for the news publishing industry, such as business models, cross-media marketing and digital publishing, IFRA is offering a diverse programme of conferences and study tours international and regional events in North Africa, India and Europe in the second half of 2008.


Retail
AFRICA
Congo: Gunning for biofuels
The Republic of Congo plans to set aside part of its arable land for biofuel production, even as a debate rages over the part played by biofuels in the current global food crisis.


ZIMBABWE
Zim forex trade halted as prices soar
[Dumisani Ndlela] Zimbabwe's central reserve bank temporarily halted foreign currency trade on the official market as concern intensified over escalating commodity prices.


TV
SOUTH AFRICA
SuperSport, UEFA renew pay-TV rights
SuperSport yesterday, Thursday, 19 June 2008, announced that it has signed a deal for the exclusive pay-TV rights in sub-Saharan Africa for the UEFA Champions League and UEFA Cup from 2009 - 2012. The latest agreement means football fans will be treated to the best of European club action until 2012.


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