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Africa's daily advertising, marketing and media news resource for the industry! 30 Apr 2008
Marketing, 2010 FIFA World Cup, Advertising, Branding, Cinema, CRM, Design, Design Indaba 2008, Digital, Direct Marketing, Education & Training, Eventing, Exhibitions, Magazines, Media, Mobile, Newspapers, Online Media, Out Of Home, Printing, Production, Promotions, Public Relations, Radio, Recruitment, Research, Retail, Sales, Sponsorship, The Loerie Awards 2008, TV.

Today's headlines

Eventing
WEST AFRICA
SA, Senegal to solidify relations
[Bathandwa Mbola] South Africa is to host Senegal for the inaugural launch of the South Africa - Senegal Joint Commission for Bilateral Commission (JCBC) aimed at strengthening the country's ties with the emerging giant in the West African region.


Media
AFRICA
APO releases member list
The latest member list for the International Advisory Board of the African Press Organisation (APO) was released on 28 April 2008.


Mobile
SOUTH AFRICA
Celtel Nigeria April Buzz game sparks the mind - Starfish Mobile
Starfish Mobile International, together with Celtel Nigeria, has created a new and amusing SMS-based campaign known as the April Buzz game. The latest campaign is ideal for stimulating the minds of the vast and patriotic Nigerian mobile market.


Online Media
NORTH AFRICA
MSN welcomes Maghreb
The new MSN Maghreb portal was launched at a press conference in Skhirat, Morocco, on Tuesday, 22 April 2008.


Research
SOUTH AFRICA
Channel-hopping consumers more loyal to content than TV channels
According to results from Accenture's Global Broadcast Consumer Survey, consumers are growing increasingly disenchanted with their overall television experience, but are remaining loyal to their favourite programs.


Retail
WEST AFRICA
Lifting of import taxes fails to reduce food prices in Cameroon
Almost two months after the Cameroonian government lifted import taxes on rice, flour and fish in response to riots caused in part by high food prices, consumers are still paying the same, and in some cases more.


AFRICA
Beefing up for a revolution
African farmers, particularly those in southern Africa, can benefit from the global boom in the demand for meat says new research that suggests several options for ensuring that the "livestock revolution" does not pass them by.



Sponsorship
UGANDA
Telecom sponsors Ugandan football club
Uganda Telecom has announced its official sponsorship of Sports Club Villa for the 2008/9 Super League Season.


TV
AFRICA
Free-to-air movie channel launches in Middle East
Fox Movies, a new free-to-air English movie channel, will go live in the Middle East on 1 May 2008. The initiative is brought to the region through a partnership between Rotana Media Services and Fox International Channels. The channel will launch with the hit Blade Runner - The Final Cut (directed by Ridley Scott and starring Harrison Ford) - a version of the film previously unaired in the region. Fox Movies will bring a new experience to the area, says Ward Platt, President, Fox International Channels, Asia. The network plans to engage audiences through localised interstitials that highlight viewers in their everyday lives, airing their opinions of Hollywood on TV, between movies. Viewers will also have access to the Fox Movie website which hosts forums, competitions, programme listings and other movie information.

 

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