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Africa's daily advertising, marketing and media news resource for the industry! 12 Mar 2008
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Today's headlines

Marketing
ZIMBABWE
Southern Africa: Region looks towards Zimbabwe's power plants
In a move that could alleviate Southern Africa's struggle to cope with the growing demand for electricity, while helping Zimbabwe with its chronic shortage of foreign exchange, neighbouring countries have proposed recapitalising some power stations and coal mining.


AFRICA
Companies unite to bring clean water to Africa
Ethos Water and H20 Africa join forces to help alleviate the world water crisis; expanded distribution of Ethos™ water through Pepsi-Cola Bottling System boosts awareness and funding for the cause.

AFRICA
Project brain-gain
New project aims to mobilise and engage the African Diaspora in science and technology for the continent's development.


Branding
ZIMBABWE
Zim companies re-brand for Africa
[Dumisani Ndlela] Zimbabwean companies' rebranding reflects a desire to become freer of the shackles of an economy in crisis.


Digital
AFRICA
Centre of Excellence to aid investment in Africa
The KPMG Africa Communications Centre of Excellence, said to be a first of its kind, aims to deliver a platform for companies looking to invest in Africa to allow them to capitalise on the growth potential within the continent, while still managing their risk with regard to regulation, competition and integration.


Out Of Home
ZAMBIA
Now bank ‘owns' Lusaka International Airport
Primedia Outdoor's International Division recently inked a five-year partnership with the National Airports Corporation Limited of Zambia, securing the exclusive advertising rights for its clients on airport trolleys at all of its international airports including Lusaka, Ndola, Livingstone and Mfuwe. A major beneficiary of the new deal is Barclays Bank.



Research
AFRICA
Using crowdsourcing for real-world innovation
US - One of the promises of the Internet, and especially Web 2.0, has been moving companies closer to their customers. A new survey released today, 12 March, by The Marketing Executives Networking Group (MENG), an organisation of senior-level marketing executives, finds that 62% of marketers surveyed have been using crowdsourcing to help them shape the future of their products.


TV
AFRICA
I say, here's Sesay
Isha Sesay will host CNN International's Inside Africa, the network's weekly program that goes out every Saturday at 19:30 GMT / 20:30 CET.


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