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Africa's daily advertising, marketing and media news resource for the industry! 26 Nov 2007
Marketing, 2010 FIFA World Cup, Advertising, Africa, Branding, Cinema, CRM, Design, Digital, Direct Marketing, Education & Training, Eventing, Exhibitions, Magazines, Media, Mobile, Newspapers, Online Media, Out Of Home, Printing, Production, Promotions, Public Relations, Radio, Recruitment, Research, Retail, Sales, Sponsorship, The Loerie Awards 2007, TV.

Today's headlines

Marketing
AFRICA
Pitfalls in marketing to teens online
[Anastasia Goodstein] While teens may mess with advertisers as a way to fight back against the onslaught of marketing they are exposed to, they are not averse to all marketing. This is especially true if they love a product, the marketing offers some extra value, or it's simply funny and creative. As they're used to controlling their online experience, they strongly dislike pop-up ads or spam in the form of instant messages and text messages.


2010 FIFA World Cup
SOUTHERN AFRICA
Indian tech giant becomes 4th sponsor of 2010
[Michael Appel] An Indian global consulting and information technology service provider, Satyam, has become the fourth sponsor after Anheuser-Busch, McDonald's and MTN to sign up for the 2010 FIFA World Cup.


CRM
UGANDA
Post Bank to improve banking in Uganda
[David Muwanga] Post Bank Uganda has entered into an agreement with Map International, the New York based multi-dimensional financial systems that link consumers, merchants, banks, mobile operators and service providers to deliver modern banking services throughout the country, particularly in rural areas.


Mobile
EAST AFRICA
MTN investing more in Rwanda's mobile industry
[HANA Reporter] The MTN Group has recently concluded an agreement to increase its shareholding and interest in MTN Rwanda from 40% to 55%.


Online Media
KENYA
Safaricom, Google in internet partnership
[Joyce Joan Wangui] Safaricom Kenya and Google have sealed a pact to deliver e-mail services direct to mobile phones. The partnership is expected to increase the number of internet users from the current 2.7 million to 4.4 million by virtue of Safaricom's subscriber base.


Production
AFRICA
Film competition to raise hunger awareness
The United Nations World Food Programme (WFP) is inviting filmmakers, students and other Internet users to take part in a new international competition called “Hunger Bytes”.

AFRICA
Health stock library available online
[Joyce Joan Wangui] A leading web resource for HIV/AIDS, TB and malaria 'GlobalHealthReporting.org' has launched a new video library providing television reporters and filmmakers with AIDS-related, rights-free, cover footage of Africa, Asia, the Caribbean, India and Latin America.


Retail
ZIMBABWE
Zimbabwe suffers cash crunch
Just when life could not become any harder for Zimbabweans, who are already having to cope with food and fuel shortages and rocketing prices, local banks have run out of notes.


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