| Today's headlines | The potential and pitfalls of linking products to celebrities Zimbabwe's newspapers go to the black market Empowering media with new skills Zanu PF must rid itself of Mugabe says former ZBC head Globacom introduces new numbers Zimbabwe inflation closes in on 8000% Media critical to success of poverty reduction
| | Branding | | AFRICA The potential and pitfalls of linking products to celebrities Linking a product to a celebrity or TV show can work well, but can be problematic if the popularity of the celebrity or show falters – or in the case of some celebrities, goes from hero to zero. And that applies in Africa as much as it does anywhere else – in this case, the UK.
| Digital | | AFRICA Two-nation affiliate for LPI in Africa [Remmy Nweke] Two more African countries have joined the Linux Professional Institute (LPI), the worldwide promoters of skills on Linux and Open Source technologies, based in Toronto, Canada.
| Media | | ZIMBABWE Zanu PF must rid itself of Mugabe says former ZBC head [Methuseli Moyo] Zimbabwean President Robert Mugabe is seeking endorsement from his own party, an increasingly difficult lobby for his loyalists. Leading his re-election campaign are hardliners in the war veterans movement. Methuseli Moyo, who recently quit his job as head of the ZBC's Spot FM after rejecting a posting to a new 24-hour propaganda station, Voice of Zimbabwe, says Mugabe is at his most desperate.
AFRICA Media critical to success of poverty reduction Efforts to reduce poverty in low-income countries will not succeed unless all policy actors pay more attention to the mass media, says international development agency Panos London. The poor must be given a voice.
| Mobile | | NIGERIA Globacom introduces new numbers [Remmy Nweke] Globacom has introduced a new numbering plan, 0705, for its customers, just as it targets a 30 million subscriber base before the end of this year. Currently, Glo holds 15 million subscribers, 12 million of which are active users.
WEST AFRICA No mobile phones in polling stations in Togo [Noel Kokou Tadégnon] The National Electoral Commission of Togo has banned the use of mobile phones in polling stations during the parliementary elections organised for Sunday, 21 October.
| Newspapers | | ZIMBABWE Zimbabwe's newspapers go to the black market [Dumisani Ndlela] Two of Zimbabwe's weekly newspapers, the Zimbabwe Independent and The Financial Gazette are now trading on the black market due to overwhelming demand spurred by lower prices and hunger for news in a depleted market with only one state-owed daily newspaper.
| Online Media | | GHANA Empowering media with new skills [Emily Nyarko] Some 20 editors and senior journalists in Ghana have undergone training in web 2.0 publishing and distribution technique as part of the drive to equip journalists with ICT skills to improve the journalism profession in the country.
| Research | | SOUTH AFRICA Millward Brown expands across Africa - Millward Brown Millward Brown, a global leader and recognised authority in brand, media and communications research, recently announced its expansion across Africa through a joint venture with Scangroup. Scangroup is one of the leading marketing services companies in Africa; its portfolio includes advertising, media planning and buying, consultancy, PR and experiential marketing.
| Retail | | ZIMBABWE Zimbabwe inflation closes in on 8000% Zimbabwe's Central Statistical Office (CSO) has announced that the inflation rate rose to a new record of 7 982.1% year-on-year in September, from 6 592.8% in August. The office ascribes the rise to being driven by non-food items.
| Sponsorship | | AFRICA IBSA leaders committed to uplifting poor countries [Sholain Govender] The second summit for the India-Brazil-South Africa (IBSA) dialogue forum has resulted in renewed commitment from the three states towards helping poor and developing countries around the world.
| TV | | UGANDA Pay-TV group to relay DSTV on mobile phones [Walter Wafula] Multichoice Africa plans to air its Digital Satellite Television services to subscribers on mobile phones, the company's CEO Eben Greyling has said.
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