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Africa's daily advertising, marketing and media news resource for the industry! 11 Sep 2007
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Today's headlines
  • Nigeria's advertising czar
  • How to put together a winning APEX entry
  • Shortwave radio comes to the rescue
  • Africa must develop aggressive ICT policies
  • NEPAD's success and contribution to Africa


  • Marketing
    AFRICA
    NEPAD's success and contribution to Africa
    The New Partnership for Africa's Development (NEPAD) was formed after a long search for a framework to guide Africa's socio-economic transformation. There was a need to address poverty and African marginalization within the world economy. In addition, the Millennium Development Goals (MDGs) set by the UN in 2000 prompted the urgency to adopt and implement the MDGs.


    Advertising
    NIGERIA
    Nigeria's advertising czar
    “People say I'm very aggressive. I have no apologies” If there were an English thesaurus with a Nigerian flavour, Biodun Shobanjo's name would be there: listed as the only synonym, under the entry, “advertising.”

    AFRICA
    How to put together a winning APEX entry
    The Association for Communication and Advertising (ACA) will be hosting workshops for the advertising industry in Johannesburg and in Cape Town respectively, to take agencies through the paces of how to prepare a winning entry for the Advertising Performance Excellence Awards (APEX).


    Branding
    AFRICA
    10 Great SEO Tips, Part 1
    There was a time when companies could simply boot up a Web site and their content would immediately begin showing up in various search engines. For better or worse, those days are long gone.

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    Mobile
    AFRICA
    Africa must develop aggressive ICT policies
    [Levi Kabwato] The success of mobile phones in Africa is no measure of access as more than 95% of Africans are still to receive or send an e-mail.

    AFRICA
    Africa's telecoms companies need to adapt
    In the context of changing market conditions, Africa's telecommunications leaders will meet at AfricaCom in Cape Town to discuss growth strategies.


    Radio
    ZIMBABWE
    Shortwave radio comes to the rescue
    [Mao Nyikandzino] Shortwave radio brings smiles to the face of many Zimbabweans with news and information from across the world.


    Retail
    ZIMBABWE
    ZSE shares rally within a policy whirlwind
    The Zimbabwean financial market is by nature unpredictable and prone to mood swings with significant bouts of volatility due to spot policy changes. The government has invoked the Presidential Powers (Temporary Measures) Act to freeze all salary and wage increases soon after the volcanic price controls.

    AFRICA
    Branding for the environment: The supply chain
    [Pierre Mare] The previous columns looked at the circumstances and knowledge surrounding climate change, the impacts and aspects of consumer branding. Here, we are going to look at the supply chain.

    ZIMBABWE
    No Christmas cheer in Zimbabwe this year
    The recent government order to Zimbabwean retailers to slash prices has had another unintended side-effect – banks rolling in cash and no one to spend it.


    TV
    UGANDA
    The Cranes… Live!
    [Walter Wafula] Gateway Television, a new pay-TV in Uganda kept its promise to broadcast the nation's football games when it relayed to viewers, its first live match of the Uganda Cranes at the Mandela National Stadium in Kampala.

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    Quotes
    "Age is getting to know all the ways the world turns, so that if you cannot turn the world the way you want, you can at least, get out of the way so you won't get run over." - Miriam Makeba
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