Marketing contributor articles in Africa

AWIEF conference 2019.

AfCFTA must be linked to women empowerment

Louise Burgers 31 Oct 2019

Image credit: Jordan Ladikos on Unsplash.

Moving from differentiation to authenticity

Beate Stiehler-Mulder 25 Oct 2019

Image credit: Esteban Lopez on Unsplash.

A different perspective on measurement for the non-analytical mind

Tyran De Beer 24 Oct 2019

Image credit: Thomas William on Unsplash.

The right video for the right time

Travis Bussiahn 24 Oct 2019

Image credit: Jaromir Kavan on Unsplash.

How technology helps brands evolve

Paula Sartini 18 Oct 2019

Image credit: Kristopher Roller on Unsplash.

Don't confuse desktop research with inspiration

David Limbert 11 Oct 2019

The reason AI can predict consumer behaviour

The reason AI can predict consumer behaviour

Vian Chinner 11 Oct 2019

Image credit: Alex Suprun on Unsplash.

This is where your target market is. Where are you?

Travis Bussiahn 9 Oct 2019

Mo Flava up on stage at Heavy Chef and Discovery Business Insurance's Inspire Sessions event. ©

The Inspire Sessions: How to attain influence, wield it and use it to grow your business

Juanita Pienaar 4 Oct 2019

Image credit: Lucrezia Carnelos on Unsplash.

VR/AR/gamification - Placing your customer inside your brand story with experiential marketing

Keletso Nkabiti 2 Oct 2019

Image credit: Vanilla Bear Films on Unsplash.

Video, the new document: Where do you start?

Travis Bussiahn 1 Oct 2019

Image credit: Katarina Šikuljak on Unsplash.

Don't create ads, create advocates

Brian Carter 1 Oct 2019

Image credit: bonneval sebastien on Unsplash.

4 tips to optimising Agile marketing

Sheila McGillivray 30 Sep 2019

Image credit: Andy Holmes on Unsplash.

Fledgling - still the best word to describe influencer marketing

Ryan McFadyen 27 Sep 2019

Photo by Kiana Bosman on Unsplash

Say hello to Generation Alpha

Sean Sullivan 26 Sep 2019

Image credit: Patrick Fore on Unsplash.

Digital marketing trends that really boost your business

Talitha Spykerman 26 Sep 2019

Image credit: Clark Young on Unsplash.

SA's real 'main market' is where brands will grow market share

Andrew Weinberg 25 Sep 2019

4 ways brands can incorporate chat messaging into their marketing strategy

4 ways brands can incorporate chat messaging into their marketing strategy

Wayne Flemming 19 Sep 2019

Image credit: Joanna Kosinska on Unsplash.

Today's experiential marketing is all about content creation

Jameson Hlongwane 16 Sep 2019

Image source: Gallo/Getty.

The significant shift from aspirational to inspirational brands

Louise Burgers 13 Sep 2019

Is affiliate marketing entrepreneurship's dark horse? Pro performance marketer David Hart shares his journey

Is affiliate marketing entrepreneurship's dark horse? Pro performance marketer David Hart shares his journey

Russell Jarvis 13 Sep 2019

Image credit: Kelly Sikkema on Unsplash.

Relationship management: Don't draw the 'divorce card' too quickly

Johanna McDowell 13 Sep 2019

Image credit: Joyce McCown on Unsplash.

How to be brave, brands

Lynette Botha 13 Sep 2019

Image source: Gallo/Getty.

The SA consumers with the power to make or break brands

Louise Burgers 12 Sep 2019

Image credit: Jason Leung on Unsplash.

Who killed the copywriter? The death of the English language in advertising

Manqoba Zondi 12 Sep 2019

Image credit: Revlon South Africa.

Revlon's cautionary tale: the changing nature of influencer marketing

Brigitte Majewski 6 Sep 2019

Image credit: Alex on Unsplash.

Strategy vs creative: The number one pitch killer

Johanna McDowell 5 Sep 2019

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