Retail Marketing contributor articles in Africa

Individualisation: The powerful trend shaping retail customer experience

Individualisation: The powerful trend shaping retail customer experience

Ian Steyn 18 Oct 2018

5 ways CX is emotional rather than rational

5 ways CX is emotional rather than rational

Brendon Bairstow-Klopper 4 Sep 2018

The "end" of the shopkeeper (and other retail trends)

The "end" of the shopkeeper (and other retail trends)

Wynand Smit 29 Aug 2018

Trendzilla alert: Tech builds tailor-made trust

Trendzilla alert: Tech builds tailor-made trust

Daniella Shapiro 27 Aug 2018

#Loeries2018: Welcome to the hypermarket

#Loeries2018: Welcome to the hypermarket

Angie Lawrence 17 Aug 2018

Are you ready to reach your future customer?

Are you ready to reach your future customer?

Gareth Grant 17 Aug 2018

#Apex2018: How to build a global brand with a local insight

Jessica Tennant 26 Jul 2018

#Apex2018: Are we human or are we brands?

#Apex2018: Are we human or are we brands?

Jessica Tennant 24 Jul 2018

#MobileCommerce: From search to checkout, the top 5 features likely to make your user tap "buy now"

#MobileCommerce: From search to checkout, the top 5 features likely to make your user tap "buy now"

Lynette Hundermark 20 Jul 2018

#MobileCommerce: The right product, to the right customer, at the right time

#MobileCommerce: The right product, to the right customer, at the right time

Lauren Hartzenberg 18 Jul 2018

Screenshot, @9GAG via Instagram

KFC South Africa's hilarious World Cup ad hits 9GAG

Andy Walker 5 Jul 2018

#MobileCommerce: Step into the future with mobile

#MobileCommerce: Step into the future with mobile

Dave Nemeth 4 Jul 2018

#MobileCommerce: The rise of mobile shopping and its impact on business

#MobileCommerce: The rise of mobile shopping and its impact on business

Robyn Cooke 2 Jul 2018

Customer experience: you're most probably doing it wrong

Customer experience: you're most probably doing it wrong

Juanita Vorster 19 Jun 2018

B2B marketing misconceptions, exclusive interview w/ Tom Stein

B2B marketing misconceptions, exclusive interview w/ Tom Stein

Jessica Tennant 15 Jun 2018

#AfricaMonth: How Shoprite trailblazed trading in Africa

#AfricaMonth: How Shoprite trailblazed trading in Africa

Lauren Hartzenberg 24 May 2018

Empathy - a two-way street in customer service

Empathy - a two-way street in customer service

Wynand Smit 18 Apr 2018

One of the Castle Lite Unlocks concerts. Image supplied.

Castle Lite's 'Unlocks' concert brings the brand's purpose to life

Juanita Pienaar 16 Apr 2018

Easy steps to effective crisis communication

Easy steps to effective crisis communication

Madelain Roscher 3 Apr 2018

Nicholas Haralambous

#ECMA18: It's not an apocalypse, it's a retail revolution

Lauren Hartzenberg 26 Mar 2018

#SeamlessAfrica: Store 4.0 is an attitude, not a technology

#SeamlessAfrica: Store 4.0 is an attitude, not a technology

Lauren Hartzenberg 12 Mar 2018

Lee Applbaum, global chief marketing officer, Patrón Spirits International.

#MeettheMarketer: Marketers are relying too heavily on data

Louise Burgers 8 Feb 2018

Charles Murito, country manager of Google Kenya |

Google Kenya's Charles Murito on digital advertising and the age of assistance

Jessica Tennant 7 Feb 2018

Four fast ways to maximise in-store promotions

Four fast ways to maximise in-store promotions

Sandra Steenkamp 5 Feb 2018

The modern marketer is a connected one

The modern marketer is a connected one

Jessica Tennant 2 Feb 2018

#BizTrends2018: The new rules of retail

#BizTrends2018: The new rules of retail

Lauren Hartzenberg 29 Jan 2018

#BizTrends2018: What does the travel store of the future look like?

#BizTrends2018: What does the travel store of the future look like?

Jannine Adams 15 Jan 2018

#BizTrends2018: Tight budgets, customer demand and African pride driving retail competitiveness

#BizTrends2018: Tight budgets, customer demand and African pride driving retail competitiveness

Lindy Lee 11 Jan 2018

Nicola Cooper, senior trend analyst and cultural strategist at Nicola Cooper & Associates (NC&A).

#BizTrends2018: Connecting with ever-connected, ever-younger African consumers

Nicola Cooper 10 Jan 2018

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