Contributor articles Retail Marketing Africa

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How to deliver the only exceptional value shoppers want these December holidays

Bandile Ndzishe 8 Dec 2016

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#ABSA-&-Coca-Cola-GET-IT: But can they convert the lives they changed into active brand communities?

Bandile Ndzishe 3 Nov 2016

How in-store media can influence the purchasing decision

How in-store media can influence the purchasing decision

Stefan Abro 16 Sep 2016

[Shopper Marketing] Customers gravitate to the 'Third Place'

[Shopper Marketing] Customers gravitate to the 'Third Place'

Louise Burgers 31 May 2016

Tips for maximising social commerce

Tips for maximising social commerce

Charles Mburugu 9 Mar 2016

Hello Africa! Tell me how you're doin'!

Hello Africa! Tell me how you're doin'!

Marthinus Van Loggerenberg 18 Jan 2016

[TrendTalk] Branding for good

[TrendTalk] Branding for good

Louise Burgers 13 Apr 2015

Why global retail success means going very local

Why global retail success means going very local

Françoise Henderson 30 Mar 2015

Traffic, religion and electricity... A glimpse into the Nigerian consumer

Traffic, religion and electricity... A glimpse into the Nigerian consumer

Ahmed Bulbulia 3 Mar 2015

[TrendTalk] Content is key to 'winning' Twitter

[TrendTalk] Content is key to 'winning' Twitter

Louise Burgers 20 Feb 2015

[Trends 2015] The year of transformation

[Trends 2015] The year of transformation

Abey Mokgwatsane 20 Jan 2015

[Trends 2015] Avoiding 'Infobesity' and harnessing opportunity

[Trends 2015] Avoiding 'Infobesity' and harnessing opportunity

Sid Peimer 20 Jan 2015

[Trends 2015] Online influencers are the billboards of 2015

[Trends 2015] Online influencers are the billboards of 2015

Mike Sharman 19 Jan 2015

Positioning luxury brands in emerging markets

Positioning luxury brands in emerging markets

Cobus van Zyl 28 Oct 2014

Africa - the final frontier

Africa - the final frontier

Sumesh Rahavendra 29 Sep 2014

Redefining direct sales to reach Generation C

Redefining direct sales to reach Generation C

Henry Buell 20 Jun 2014

[Net Prophet] Future of retail is consumer-driven

[Net Prophet] Future of retail is consumer-driven

Sindy Peters 22 May 2014

Who says loyalty doesn't pay?

Who says loyalty doesn't pay?

Amanda Cromhout 9 Apr 2014

Winning advertising creative - you get what you brief

Winning advertising creative - you get what you brief

Dina Saffer-Myers 18 Mar 2014

Using animation to make sense of big data

Using animation to make sense of big data

Glenn Gillis 7 Mar 2014

Ros Siddle

Acquisition stats are so passé!

Ros Siddle 11 Oct 2013