Direct Marketing contributor articles in Africa

281 billion and counting: Email is here to stay and it's a good thing

281 billion and counting: Email is here to stay and it's a good thing

Jason Liebenberg 28 Nov 2019

Image supplied.

Smart email and avoiding the spam filter

Desiree Gullan 24 May 2019

Microsoft CMO on the transformation of digital marketing

Microsoft CMO on the transformation of digital marketing

Jessica Tennant 5 Feb 2019

Bad data is harming your email marketing efforts: Here's how to fix it

Bad data is harming your email marketing efforts: Here's how to fix it

Ross Sibbald 16 Oct 2018

How e-mail marketing increases sales

How e-mail marketing increases sales

Rilind Elezaj 12 Jul 2018

Why it's time to reevaluate your customer communication, starting with email

Why it's time to reevaluate your customer communication, starting with email

Wynand Smit 13 Feb 2018

Charles Murito, country manager of Google Kenya |

Google Kenya's Charles Murito on digital advertising and the age of assistance

Jessica Tennant 7 Feb 2018

The art of anthropology and B2B communication

The art of anthropology and B2B communication

Claire Denham-Dyson 24 Nov 2017

The e-mail and SMS marketing juggernaut

The e-mail and SMS marketing juggernaut

Walter Penfold 17 Nov 2017

Samantha Craddock © –

Is cold calling dead?

Dave Nemeth 16 May 2017

How direct are you?

How direct are you?

Andrew MacKenzie 20 Mar 2017

Quality multichannel customer communications win hearts and wallets

Quality multichannel customer communications win hearts and wallets

Jacques van Wyk 2 Nov 2016

Empowering your client is key to a sustainable partnership

Empowering your client is key to a sustainable partnership

Gareth Mountain 11 Mar 2016

Why reputation is important when it comes to email marketing

Why reputation is important when it comes to email marketing

Charles Mburugu 29 Sep 2015

Strategies used by popular brands to make email more personalised

Strategies used by popular brands to make email more personalised

Prashant Sengar 29 Sep 2015

Image via Pixabay

The humble text message: Perfectly designed for mobile marketing

Mike Laws 25 Sep 2015

Misconceptions about marketing "in Africa"

Misconceptions about marketing "in Africa"

Al Mackay 25 Mar 2015

The five faux pas of strategic planning

The five faux pas of strategic planning

Sid Peimer 11 Aug 2014

What should a modern marketing manager be able to do?

What should a modern marketing manager be able to do?

Chemory Gunko 24 Jul 2014

[IMCC] Creativity through hacking

[IMCC] Creativity through hacking

Sindy Peters 12 Jun 2014

How to write a thrilling newsletter

How to write a thrilling newsletter

JS Smit 12 May 2014

Brand building vs ROI - what should your marketing agency focus on?

Daryn Smith 31 Mar 2014

The anatomy of content marketing

The anatomy of content marketing

Erik de Jager 13 Mar 2014

We need to stop being suckers

We need to stop being suckers

Tiffany Markman 3 Feb 2014

Your database: A goldmine of repeat customers

Your database: A goldmine of repeat customers

Jerome Hendricks 23 Jan 2014

Social media: Not just for IT and marketing departments

Social media: Not just for IT and marketing departments

Conrad David 18 Jan 2014

Image changes in Gmail to affect reporting results

Image changes in Gmail to affect reporting results

Warren Cornelius 19 Dec 2013

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