Having spent the past 23 years channelling my passion into professional photography, I really enjoy giving advice and guidance to new and aspirant photographers.
I know just how tough it is out there, and looking back, I learnt from hard experience and sometimes wish I had access to some go-to-guy to show me the ropes!
Get a head start
Hopefully these tips will give newbie photographers a head start in this highly competitive industry.
Find a niche or offer extra value in the market to make your pictures different, great and sought after by clients. Remember you are competing with thousands of other aspirant photographers, so you need to stand out. Work at establishing yourself quickly as a reliable, quality photographer that delivers on time, every time. Avoid trying to be the cheapest photographer around - with so many people owning a digital camera and claiming to be a professional photographer nowadays, it's a war you won't win if you focus solely on price. Devise a good business plan or approach so your business can be sustainable and profitable. Don't be afraid to ask an experienced photographic professional for advice if necessary. Link up with fellow newbie's in related areas such as videography, printing or framing, and explore ways of working together to jointly market your services. The Internet and social media such as a Facebook page or LinkedIn profile can be very effective ways to promote yourself and your work. Start off with a good professional image, which means having a good professionally designed logo, business cards and website. There is nothing wrong in starting at the bottom. Don't refuse to do certain types of pictures. Lastly remember that most photographers have to work their way up and even experienced photographers sometimes have to do jobs they dislike!Have your own website
Last year, I commissioned some design and editorial professionals to completely revamp my own website and I'm really proud of it now. I usually refer prospective clients to it, as I believe a website displays the calibre of your work and shows what you are capable of.
Remember that you do not need to start off with an expensive website with all the bells and whistles. As long as it looks professional, showcases your best work and you regularly add new material such as images, blogs or interesting articles about photography to keep it fresh and interesting, you will be on the right track.
