Yahoo lands in SA - but why?
Global media site and search engine Yahoo launched an South African-specific portal on Tuesday, 6 December 2011. The site aggregates SA news from the likes of the Daily Maverick, AFP, Associated Press and Reuters, and will offer users mailboxes on a .co.za domain.
7 Dec 2011
The question is why it's launching only now, given that Google, with Gmail and Google News SA, and Microsoft, with Windows Live Mail and Howzit MSN, are already entrenched in the local market.
...Will Green, MD at Yahoo SA's PR agency Apurimac, says that although the local site will only serve aggregated and syndicated content for the foreseeable future, he believes consumers will benefit because of the way in which Yahoo customises content for users based on their previous behaviour.
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About Craig Wilson
Craig Wilson is an ICT journalist and speaker based in Johannesburg. He is deputy editor at TechCentral, the South African source for technology news, reviews and opinion, and regularly provides insight into the technology industry for radio and television. Email him at craig@techcentral.co.za, follow @craigwilson on Twitter and connect on LinkedIn.
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