10: Creating trends and leadership in advertising

Lineup

This week show host Kevin Fine (@TheFinester) spoke to the one and only president of TBWA\Africa and the Middle East, Reg Lascaris, and in the other corner, Lisa Cohn, creative manager at Demographica. Take a bite and hear how Reg and Steve Jobs (yes, him) put together the Apple campaign, as well as Reg's take on Nando's and the world-acclaimed Zimbabwean Trillion Dollar campaign, and hear how digital in box advertising fits in!

Yellowwood Future Architects also popped in for the agency focus and group MD David Blyth has some interesting consumer insights for you.

The news roundup was once again done by Fine while Bizcommunity's marketing manager Warren Harding (@WazzaBiz) was still on leave.

Podcast

If you missed the show, download (39.2MB) or listen to the podcast (42.52 minutes) on the Chai FM website.

Listen every week

For your RDA of media and marketing news in South Africa and Africa, listen every Wednesday, 6pm-7pm, by

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Send advance comments or questions via email (moc.ytinummoczib@stuoekatzib), Twitter (tweet @chaifm or @bizcommunity using the hashtags #bizchaifm or #biztakeouts), Facebook, studio tel 0861 242 436 or SMS 37420.

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